Volvo S60 Blind Preview Trailer with Blind Artisit Esref Armagan
Volvo invited blind artist Esref Armagan to Sweden to paint his vision of the new Volvo S60 which will debut at the Geneva Motor Show in March. This is a preview trailer to for the project, "Blind Preview".
The story line reads: There's more to life than a Volvo. That's why we wont show you our all-new S60. Instead, we asked an artist to show. The spot goes on to tell us a bit about the incredible Turkish born Armagan who was born blind, who promises not to look. Should be interesting to watch this campaign in the coming weeks.