HomeAway, Inc. – the world’s leading online vacation rental marketplace – today announced it will air its first ever national advertisement during the CBS television network broadcast of the Super Bowl on Feb. 7, 2010.
“Our loyal travelers already know they can get a whole house for half the cost of a hotel room when they rent vacation homes through sites like HomeAway.com and VRBO.com. However, consumer awareness of vacation rentals is still low, even though it’s one of the fastest growing segments of online travel,” says Brian Sharples, founder and chief executive officer of HomeAway®. “We’re going to use the Super Bowl broadcast to launch an exciting campaign highlighting the benefits of vacation rentals to reach more than 100 million people.”
HomeAway is working with its agency of record, Publicis in the West, to develop and produce the ads and related online marketing promotions.
The HomeAway Super Bowl ad kicks off the beginning of the company’s first national broad reach marketing effort. This spring HomeAway worked with Publicis to test advertising creative in select markets in preparation for the 2010 campaign.
“HomeAway continues to focus on offering value to owners and property managers of the more than 425,000 vacation rentals listed on our international sites, which include HomeAway.com, VRBO.com and VacationRentals.com in the U.S.,” Sharples says. “This high-profile advertising is one more way that demonstrates our commitment to delivering a level of support to our customers that is unparalleled in the industry.”
Looking forward to seeing what Publicis comes up with for these spots.