In this new ad from South African mobile provider Telkon 8.ta, they introduce us to "Emoticons", and their fateful journey to finding love. The ad's Emoticon characters were inspired by those happy face symbols we all use in our emails and texts. To create this effect the cool looking spot mixes live action with 3d matte layers, resulting in a unique character composition that expresses their emotions solely on their facial expressions. The commercials great visuals and melodramatic theme is matched perfectly with music of Freddie Mercury and Queen and their classic song "It's A Hard Life".
Credits: Advertising Agency: McCann Erickson, Johannesburg, South Africa Production Company: Velocity Director: Keith Rose Executive Creative Director:Vanessa Pearson Art Director:Sean Harrison Copywriter: Tim Beckerling Copywriter: Peet Englebrecht DOP: Keith Rose Executive Producer:Peter Carr Producer: Grant Davies Editor: Ricky Boyd Photographer: Michael Polizia
