David Bowie 'Changes' His Tune for the New BMW Spot

First airing at the 2011 Super Bowl, the commercial for BMW Diesel Engines featuring David Bowie's song 'Changes', was a popular submission due to the classic hit. However, this is not the English rockers first time he has allowed his music to be featured in advertising. In fact, he has partnered with other automobile manufacturers such as Cadillac that featured his hit 'Space Oddity' and Audi has used the tracks 'Rebel Rebel' and 'Heathen The Rays' in recent ad campaigns as well. His music seems to lend itself well to the world of advertising, as this ad clearly demonstrates how a track can influence the theme, feel and even title of the spot.


Credits:
Client:BMW
Agency:kirshenbaum bond + partners
Production Company:Anonymous Content
Director:Christian Loubek
Director of Photography:Bojan Bazelli
EP/Head of Commercials:Dave Morrison
Head of Production:Sue Ellen Clair
Producer:R. Stephan Mohammed
Mixer:Peter Holcomb
Mixer:Tom Jucarone
Assistant Mixer:Justin Kooy
Assistant Mixer:Jodi Levine
Executive Producer: Gloria Pitagorsky