This is the Motor City - Chrysler 2011 Super Bowl Ad 'Born of Fire' featuring Eminem
Chryslers Super Bowl XLV commercial is a gritty yet uplifting look at Detroit city, and who better to encapsulate that feeling than the Motor City's bad boy himself Eminem. Chrysler unapologetic approach takes a page from Eminem's playbook by calling out some other cities like New York, Chicago and Las Vegas, and in the process knocks them down a peg in the process. The highlight of the spot though is the remixed gospel version of Eminem's Oscar winning song 'Lose Yourself' from the 8-mile soundtrack. It is the perfect backing track as it compliments the mood of the spot.