McDonald's Gets Down to the Bear Necessities in New Ad 'Proud Papa'

This charming little McDonald's spot tells the common tale of a proud father celebrating his son's positive report card with some burgers and fries. Of course, the proud papa uses the bear necessities to get his kid a happy meal, as some unsuspecting tourists quickly find out. The commercial is a great example of the influence of the new Disney-esque anthropomorphizing of animals, where the grizzly bears are presented naturally but with human sensibility.


Credits:
Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Reed Collins/Bob Winter
Copywriter: Bob Winter
Art Director: Reed Collins
Agency Producer: Denis Giroux
Account Supervisor: Bob Raidt
Production Company: Hungry Man
EP: Cindy Becker
Producer: Mino Jarjoura
Director: Bryan Buckley
Editor: Chris Franklin