Old Navy Gets 'Super C-U-T-E' with New Spring Ad Campaign
Old Navy's latest ad campaign is quite a departure from their Super Modelquins TV spots, as the company attempts to increase loyalty among their target demographic they call "Jennie", a 25-35 year old female. The campaigns original track "Super C-U-T-E" by the The Audio Threadz is an integral part of the ad, as they attempt to integrate Old Navy fashion with Old Navy music. The cute lead singer is Kim Kardashian look-a-like Melissa Molinaro. Taking no chances, Old Navy hired music producers Honor Roll and had the commercial directed by music video legend Joseph Kahn, who has directed video's for Eminem and Rihanna.