Kobe Bryant is 'Black Mamba', a Nike Basketball Film Ad featuring Bruce Willis and Kanye West
These popular film-like ads are becoming more common as they lend themselves well to the internet, where they can be viewed in their entirety. In this Nike Basketball full version epic, Kobe Bryant stars as the 'Black Mamba', a character being pitched to him by famed director Robert Rodriguez. Similar to his previous directed movies such as Desperado, From Dusk Til Dawn and Sin City, this spot is a cool, dark and edgy - a Rodriguez trademark style. The ad film also features cameos by Bruce Willis, Danny Trejo and Kanye West, as Rodrigues likes to use the same actors in most of his movies. Bryant's performance holds up against Willis and Trejo and even Kanye West is perfectly cast as The Boss in this action packed spot.