Give a Big Hand for the New Skittles 'Fist' Commercial

Skittles delivers another one of their great off-beat TV spots with their latest ad 'Fist'. The strange spot features two clueless guys attempt to come up with a plan to get out of a pair of large clenched fists. Much like previous Skittles gags such as the man who turns everything he touches into skittles and the skittle dripping ceiling, this 'Fist' premise is just as absurd and just as entertaining.


Credits:
Advertising Agency: TBWA\Chiat\Day, New York

Chairman/Chief Creative Officer: Mark Figliulo

Creative Director: Jonathan Mackler
Art Director: Jonathan Mackler
Copywriter: Jim LeMaitre
Senior Producer: Jason Souter 

Production Co: 
Smith and Jones Films

Director: Ulf Johansson

Executive Producer: Philippa Smith
Line Producer: Megan Moore

Director of Photography: Andrzej Sekula
Production Designer: Ramsey Avery

Editorial: 
MacKenzie Cutler

Editor: Gavin Cutler
Assistant Editor: Mike Rizzo
Sound Designer: Sam Shaffer

Executive Producer: Melissa Miller 

EFX Company: The Mill
Lead Flame Operator/VFX shoot supervisor: Danny Morris
Flame Operators: Keith Sullivan, Randy McEntree
Assistant: Albert Cook
Producer: Dan Roberts

Telecine:
Co3
Colorist: Tim Masick

End Title Graphics: Brand New School
Executive Producer: Ned Brown
Creative Director: Jens Gehlhaar
Producer: Josh Wakefield
Animators: Robin Kim, Peter Murphy

Audio Mix:
Sound Lounge

Mixer: Tom Jucarone