Since they were founded back in 1952, MAD magazine has been an influential satirical mainstay ever since. Creating some of the cleverest parodies of pop culture, no one was safe from their lampooning, particularly the advertising world. In that same vain, their latest outdoor billboard ad campaign 'Light Bulb' targets both the original ad from The Economist and unsuspecting pedestrians who soon become part of the gag, once again proving why MAD's longevity and particular brand of humor maintains it's relevance in the 21st century.
Advertising Agency: Serviceplan, Munich, Germany
Creative Directors: Alex Schill, Henning Patzner, Ekki Frenkler
Art Directors: Jan Kromka, Stefanie Paulus, Andreas Kienle
Copywriter: Valerie Koch
Account Managers: Dorle Mietzner, Annemarie Möller, Chris Kunzendorf
Dummy artificier: Colin Patterson