BiC "Roborazor" Ad Attempts to Make a Sharp Point in the Shaving Technology Genre

As part of BiC Flex 4 new ad campaign, the company better know for making pens and lighters have created a spoof ad that takes a clear shot at their razor blade competitors. In the satirical spot titled 'Roborazor', BiC invents a fictional hands free shaving experience that includes 11 rotating micro blades. Ironically, the company that invented the first ball point pen is not the first advertiser to create a parody advert about the razor blade industry and their drive to out do each other with their so called leading edge shaving technology - remember Gillette's 'MagmaCore Extreme'.

Advertising Agency: CP+B, USA
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Aaron Starkman
Art Directors: Simon Au, Jon Lane
Copywriter: Andrew Caie
Copywriter/Producer: Liliane Clune

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