Peta campaigns have always been designed to shock and subsequently spark a conversation about the issues that are important to them, and this latest print ad campaign from the controversial animal rights activist group follows this method of operation perfectly. By placing NBA's first and only professional scout Bonnie-Jill Laflin naked in front of high school lockers with copy that speaks about the benefits of vegetarianism, the print ad campaigns message geared toward young females and their body conscience angst is sure to get both positive and negative attention - clearly Peta's intention.
