Serenity Now Means "Kids Later" in New Tulipan Condom Print Ad Campaign

Condom print ads have always been a favorite genre of mine, as the subject matter lends itself well to the medium.  In this great new print ad campaign titled 'Kids Later', condom makers Tulipan have created a very effective series of ads.   The 3 shots titled 'Puppies Birthday', 'Sand Castle' and 'Sleeping' all narrate the campaigns message of planned parenthood perfectly.  Clearly the clever ads are geared toward a specific demographic I like to call  "lucky".

Ad Agency: Young & Rubicam, Argentina
General Creative Director: Martín Mercado Creative Directors: Diego Tuya, Dario Rial, Martín Goldberg Art Director: Matias Varise
Photographer: Juan Mathe
Retoucher: Dani Romanos
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