I guess the people in Thailand have not heard of the 'Balloon Boy', as gum maker Big Bloom have created a marketing ploy that is very reminiscent of the failed publicity stunt. In all fairness, bubble gum lends itself well to the simple stunt gag when as all you need is a big pink balloon. The idea of a boy flying off on a big bubble of gum is nothing new either, as previous print ads from Pringles and rival gum makers HubbaBubba and SuperBomba all attest to.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Wuthinan Jindafai
Copywriter: Asana Kaoian