A sure fire way to create some attention for any advertiser is to mention the name Jesus in the copy. To make this known adage even more controversial and possibly blasphemous is the fact that the actual advertiser is Hell Pizza, a New Zealand based fast food joint that branded themselves with demonic imagery. To be fair, ad agency Barnes, Catmur & Friends are being true to their clients brand, even though they may have made a deal with the devil.
Credits:
Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Photographer: Sam Mahayni
Retoucher: Grant Allen
Account Director: Sally Willis
