Jumping on the Royal Wedding craze, T-Mobile and world renowned ad agency Saatchi & Saatchi have created a new ad celebrating the upcoming Royal nuptials between Prince William and Kate Middleton. Featuring William and Kate look-a-likes and the upbeat music of East 17, the fun commercial is an effective strategy from T-Mobile as they outwardly congratulate but ultimately cash in on the British Royal Wedding.
Credits:
Advertising Agency: Saatchi & Saatchi, London, UK
Creative Director: Paul Silburn
Creative: Lovisa Almgren-Falken
Copywriter: Paul Silburn
Art Director: Lovisa Almgren-Falken
Account Handlers: Laura Mills, Sarah Campbell, Charles Pym
Producer: James Faupel
Production Company: Gorgeous
Director: Chris Palmer Editor: Paul Watts @ The Quarry
Producer: Michaela Johnson
Post-Production Company: The Mill
Audio Post-Production Company: Ben Leeves @ Grand Central
Media Buying Agency: Mediacom Media
Planner: Anna Berry
