Here is a great example of clever ambient advertising at it's best. The very original idea to use french fries to sell pest control services was pulled off by Terminix and ad agency Publicis Dallas. This low cost promotional display is worth it's weight in advertising gold, as it's simple yet effective use of wood studs to portray french fries is ingenious. Clearly borrowing from McDonald's, Terminix was able to benefit from their iconic french fries image to get their message across that termites eat 24 hours a day.
Credits:
Advertising Agency: Publicis Dallas, USA
Executive Creative Director: Shon Rathbone
Group Creative Director: Julia Melle
Creative Director / Art Director: Pete Voehringer
Creative Director / Copywriter: Steve Grimes
Director of Print Production: Katy Theiss
VP/Management Supervisor: Molly Mann
Planner: Klaudia Flanigin
Production Company: SEE Pictures
Photographer: Scott Harben
Executive Producer: Donna Baker
Producer: Alicia Conner
