From Russia comes this cool new bus shelter ad by their national broadcasters Channel STS-Prime TV. The promotion is part of the TV stations celebratory campaign titled '20 years on the same channel'. Art Director and Illustrator Igor Shpeht's clever idea to have the sofa appear like its been around for 2 decades works perfectly with the ads strategic poster placement. The result is a cool couch potato illusion scene for both passerby's and the unassuming transit users.
Advertising Agency: Prime tv, Krasnoyarsk, Russia
Creative Director: Igor Shpeht
Illustrator: Igor Shpeht