Jack Daniel's introduces us to their new whiskey brand Tennessee Honey with a great new product launch ad campaign titled 'King Bee'. The legendary whiskey company, along with ad agency Arnold Worldwide have created a great spot that features incredible visuals that combine 3D animation with live action scenes. The results are visually astounding, as we follow the cool bee smashing his way into the new sweet brown nectar.
Credits:
Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Directors: Jeremy Boland, Wade Devers, Allie Hughes
Copywriter: Peter Hughes
Agency Producers: Billy Near, Bill Goodell, Ben Ouellette
Group Account Director: Paul Nelson
Account Director: Nate Stewart
Account Manager: Shannon Coletti
