Budweiser's "Poolball" Finally Brings Soccer and Nightlife Together

Ad agency Ogilvy Argentina have developed an innovative new campaign for Budweiser they coined “Poolball”. The cool idea is a combination pool and soccer game that Budweiser put on as a special event in Buenos Aires. The successful spectacle featured high energy music, mirrored balls, hot women and of course beer. It is no wonder than that the new mock sport is now on tour in bars all over Argentina. I haven't seen this much buzz about a mash up sport since the South Park creators invented "BASEketball".

Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán
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