Condom print ads have always been a favorite genre of mine, as the subject matter lends itself well to the medium. In this great new print ad campaign titled 'Kids Later', condom makers Tulipan have created a very effective series of ads. The 3 shots titled 'Puppies Birthday', 'Sand Castle' and 'Sleeping' all narrate the campaigns message of planned parenthood perfectly. Clearly the clever ads are geared toward a specific demographic I like to call "lucky".
Credits: Ad Agency: Young & Rubicam, Argentina General Creative Director: Martín Mercado Creative Directors: Diego Tuya, Dario Rial, Martín Goldberg Art Director: Matias Varise Photographer: Juan Mathe Retoucher: Dani Romanos
A unique taste testing campaign by Nutricia and their Olvarit babyfood brand was launched in their native country of Belguim to rave reviews. From the companies mailing list, Olvarit invited 20 lucky babies and their parents to one of Europe's finest restaurants, De Pastorie for the exclusive meal. The clever promotion was organized by Belgian ad agency Duval Guillaume Antwerp/Modem, who documented the event to create the accompanying advert.
Luxury sports car companies like Lamborghini and Ferrari have such an iconic brand they really don't have to advertise, as few of us will ever be able to purchase such a vehicle. So when the Italian automaker does choose to make a rare appearance in the commercial advertising game, it's usually done for vanity or to launch a new model. Either way you know it's going to special and this spot is no exception. Stark landscape imagery and dark music are the backdrop to this 3 minute epic film ad, that features the new Lamborghini Aventador race through a treacherous desert.
Credits: Advertising Agency: Philipp und Keuntje, Hamburg, Germany Creative Directors: Diether Kerner, Soenke Schmidt Copywriters: Sandra Eichner, Adrienne Tonner Art Director: Rouven Steiman Agency Producer: Felicitas Stahnke Consultant: Steffen Schwab Production: Sehsucht GmbH Hamburg, Germany Service Production: Slim Pictures L.A, USA Director: Ole Peters DOP: Jordan Valenti Aerial DOP: Kurt Soderling Pilot: Lance Strumpf Precision Car Driver: Rich Rutherford Set Supervisor: Timo von Wittken Concept Design: Anja von Harsdorf Art Department Post: Anja von Harsdorf, Axel Brötje, Niklas Ohlson Head Of 3D: Timo von Wittken 3D Artists: Maurice Panisch, Peter Balicki, Hannes Geiger, Felix Geremus, Vitaly Grossmann, Christian Keller, Stefan Galleithner, Christian Schnellhammer Head of Compositing: Florian Zachau 2D Artists/Compositing: Yacoob Essack, Markus Gratl Mattepainting Artist: Marco Iozzi Technical Director: Martin Chatterjee Editor: Stephan Wever Executive Producer: Martin Woelke Producer: Andreas Coutsoumbelis, Jan Tiller Music: DamienDamien Sound Design: Supreme Music
Jack Daniel's introduces us to their new whiskey brand Tennessee Honey with a great new product launch ad campaign titled 'King Bee'. The legendary whiskey company, along with ad agency Arnold Worldwide have created a great spot that features incredible visuals that combine 3D animation with live action scenes. The results are visually astounding, as we follow the cool bee smashing his way into the new sweet brown nectar.
Credits: Advertising Agency: Arnold Worldwide, USA Chief Creative Officer: Pete Favat Group Creative Director: Wade Devers Art Directors: Jeremy Boland, Wade Devers, Allie Hughes Copywriter: Peter Hughes Agency Producers: Billy Near, Bill Goodell, Ben Ouellette Group Account Director: Paul Nelson Account Director: Nate Stewart Account Manager: Shannon Coletti
3M's Post-it Super Sticky Notes helps congratulate Will and Kate with a clever new Royal Wedding ad. With the overwhelming popularity of T-Mobile's dancing homage commercial of the Royal Wedding, other advertisers like 3M are hoping for a similar response. This advert may not go viral like T-Mobile's spot, but it is still an ingenious advert with the copywrite that reads "May you stick together forever". Apparently the guy on the ladder is not part of the ad.
Credits: Advertising Agency: OgilvyAction, London, UK Creative Director: Paul Garner Art Director: Giulia Pignone Copywriter: Grant Codron Illustrator: Don Wilson Photographer: by Tapestry Photography: Geoff Caddick / PA Wire
Ad agency Ogilvy Argentina have developed an innovative new campaign for Budweiser they coined “Poolball”. The cool idea is a combination pool and soccer game that Budweiser put on as a special event in Buenos Aires. The successful spectacle featured high energy music, mirrored balls, hot women and of course beer. It is no wonder than that the new mock sport is now on tour in bars all over Argentina. I haven't seen this much buzz about a mash up sport since the South Park creators invented "BASEketball".
Credits: Advertising Agency: Ogilvy, Argentina General Creative Director: Gastón Bigio Head of Art: Jonathan Gurvit Creative Directors: Javier Mentasti, Maximiliano Maddalena Copywriter: Federico Fragola Art Director: Tomás Lavagno General Manager: Germán Yunes Managing Director: Diego Raspo Account Director: Georgina Roccatagliata Account Executives: Giselle Estevez, Jazmín Salas Production Director: Valeria Pinto Agency Producers: Federico Faralla, Gaston Sueiro BTL Producción Director: José Cardelli BTL Producer: Guillermo Astobiza Production House: Awards Cine Table Developers: Sodapasta Director: Viviano Romero Executive Producer: Guadalupe Gallardo Director of Photography: Pablo Iacovone Edition: Viviano Romero Post Production: La Sociedad Post Music Designer: Mariano Iezzi / CCCI Responsible for the client: Pablo Beltrán
In Diet Pepsi's new commercial titled 'Beech Tweet', the sexy and funny Sofia Vergara demonstrates both the power of Twitter and the star power of David Beckham to quickly disperse a crowd. The Colombian born actress, best known for her role as the demanding and pampered Gloria on the hit comedy show 'Modern Family', continues her Diva ways with a great performance in the funny new Pepsi spot. And just like David Beckham's brief appearances on the soccer field as of late, his 5 second cameo in the TV commercial is a testament to his A-list status in the celebrity endorsement game.
Credits: Advertising Agency: TBWA\Chiat\Day, Los Angeles Global Creative Director: Lee Clow Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Creative Director: Xanthe Hohalek Interactive Creative Director: Marlon Hernandez Associate Creative Director: Gregg Clampffer Art Directors: Helena Skonieczny, Mindy Benner Copywriter: Suzanne Sherwood Music: Elias
In a fun attempt to persuade people to prefer cats over dogs, Friskies have created their clever 'Get a Cat' ad campaign demonstrating the drawbacks to canine ownership with the series best spot 'Wet Dog'. The commercials concept is simple yet effective with the ad's single uncut shot of a wet dog shaking itself off in slow motion. Either you can enjoy the spot on the simple level of watching a dog make a big mess or you can marvel at the unique method dog's have created for themselves to dry off. The science behind the wet dog shake is actually pretty astounding, as the dogs body is spinning in 3 different directions simultaneously. Research in this area is actually leading to advancements in drying technology - so take that cats.
Nordisk Cryobank - Europe's leading sperm banks, has created an environmentally-friendly alternative to deliver their sperm samples to fertility clinics around the Greater Copenhagen Area.
The clever idea transports the precious cargo in a C02-friendly manner with it's ingenious cooling system.
The custom-designed bike is a clever way to promote the company while performing it's time sensitive function.
Peta campaigns have always been designed to shock and subsequently spark a conversation about the issues that are important to them, and this latest print ad campaign from the controversial animal rights activist group follows this method of operation perfectly. By placing NBA's first and only professional scout Bonnie-Jill Laflin naked in front of high school lockers with copy that speaks about the benefits of vegetarianism, the print ad campaigns message geared toward young females and their body conscience angst is sure to get both positive and negative attention - clearly Peta's intention.
A sure fire way to create some attention for any advertiser is to mention the name Jesus in the copy. To make this known adage even more controversial and possibly blasphemous is the fact that the actual advertiser is Hell Pizza, a New Zealand based fast food joint that branded themselves with demonic imagery. To be fair, ad agency Barnes, Catmur & Friends are being true to their clients brand, even though they may have made a deal with the devil.
Credits: Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand Executive Creative Directors: Paul Catmur, Daniel Barnes Art Director: Crispin Schuberth Photographer: Sam Mahayni Retoucher: Grant Allen Account Director: Sally Willis
From French ad agency Publicis Conseil comes a hilarious new TV spot titled 'The Gardener'. A type of homage to the classic film 'The Graduate' - look for the famous money shot camera angle between the legs, the funny ad features a similar situation where the hired help shows off his power tool skills to an attentive and sexy trophy wife. Even though we have all seen this played out scenario a million times, this spot still pulls off a clever and effective advert, as Stihl Box has come up with a playful way to demonstrate the versatility of their gardening tools.
Credits: Advertising Agency: Publicis Conseil, France Chief Creative Officer: Olivier Altmann Copywriter: Fabrice Dubois Art Director: Gérald Schmitte Account Managers: Edouard Pacreau, Stéphane Gaillard, Eric Hazout, Sylvie Tavares Film director: David Gray Inhouse TV Production: Nathalie Levincent, Pierre Marcus/WAM Production company: Carnibird
As part of Nike's popular Golf brand and to promote their new 20XI golf balls, they have released a cool commercial which features a gorgeous thoroughbred in lieu of their previous cash cow - Tiger Woods. The impressive looking spot was directed by well known cinematographer Ellen Kuras, who's creativity and skills in this area are not lost on this wild looking ad. Utilizing the latest in digital Phantom camera technology, the spots use of timing and speed effects are top notch with incredible results.
Credits: Agency:Wieden + Kennedy Portland Creative Director:Hal Curtis Copywriter:Eric Samsel Art Director:Lee Jennings Producer:Jeff Selis Executive Creative Director:Mark Fitzloff Executive Creative Director:Susan Hoffman Agency Executive Producer:Ben Grylewicz Prodution Company:Park Pictures Director:Ellen Kuras Executive Producer:Jackie Kelman Bisbee Producer:Caroline Kousidonis Director of Photography:Ellen Kuras Editorial Company:Joint Editorial Editor:Peter Wiedensmith Post Producer:Shelli Jury Post Executive Producer:Patty Brebner VFX Company:The Mission Studio VFX Supervisor:Michael Pardee Creative Director:Rob Trent VFX Producer:Diana Cheng Sound Designer:Peter Wiedensmith Mix Company:Lime Studios Mixer:Lindsey Alvarez
Jumping on the Royal Wedding craze, T-Mobile and world renowned ad agency Saatchi & Saatchi have created a new ad celebrating the upcoming Royal nuptials between Prince William and Kate Middleton. Featuring William and Kate look-a-likes and the upbeat music of East 17, the fun commercial is an effective strategy from T-Mobile as they outwardly congratulate but ultimately cash in on the British Royal Wedding.
Credits: Advertising Agency: Saatchi & Saatchi, London, UK Creative Director: Paul Silburn Creative: Lovisa Almgren-Falken Copywriter: Paul Silburn Art Director: Lovisa Almgren-Falken Account Handlers: Laura Mills, Sarah Campbell, Charles Pym Producer: James Faupel Production Company: Gorgeous Director: Chris Palmer Editor: Paul Watts @ The Quarry Producer: Michaela Johnson Post-Production Company: The Mill Audio Post-Production Company: Ben Leeves @ Grand Central Media Buying Agency: Mediacom Media Planner: Anna Berry
Here is a great example of clever ambient advertising at it's best. The very original idea to use french fries to sell pest control services was pulled off by Terminix and ad agency Publicis Dallas. This low cost promotional display is worth it's weight in advertising gold, as it's simple yet effective use of wood studs to portray french fries is ingenious. Clearly borrowing from McDonald's, Terminix was able to benefit from their iconic french fries image to get their message across that termites eat 24 hours a day.
Credits: Advertising Agency: Publicis Dallas, USA Executive Creative Director: Shon Rathbone Group Creative Director: Julia Melle Creative Director / Art Director: Pete Voehringer Creative Director / Copywriter: Steve Grimes Director of Print Production: Katy Theiss VP/Management Supervisor: Molly Mann Planner: Klaudia Flanigin Production Company: SEE Pictures Photographer: Scott Harben Executive Producer: Donna Baker Producer: Alicia Conner
With the simple copywrite reading 'Become someone else', the new print ad campaign created by Lithuanian based Love Agency for their client Mint Vinetu Bookstore is a cool new approach to selling classic literature. The 4 photo series which includes titles 'Don Quixete', 'Hamlet', 'Frankenstein' and 'Invisible Man', clearly expresses the ads message that you can become any character you choose by delving into a classic book.
Credits: Advertising Agency: Love Agency, Vilnius, Lithuania Creative Director: Tomas Ramanauskas Art Director: Gediminas Saulis Copywriter: Tomas Ramanauskas Photographer: Cyclopes-Photo
As part of BiC Flex 4 new ad campaign, the company better know for making pens and lighters have created a spoof ad that takes a clear shot at their razor blade competitors. In the satirical spot titled 'Roborazor', BiC invents a fictional hands free shaving experience that includes 11 rotating micro blades. Ironically, the company that invented the first ball point pen is not the first advertiser to create a parody advert about the razor blade industry and their drive to out do each other with their so called leading edge shaving technology - remember Gillette's 'MagmaCore Extreme'.
Credits: Advertising Agency: CP+B, USA Worldwide Chief Creative Officer: Rob Reilly Executive Creative Director: Aaron Starkman Art Directors: Simon Au, Jon Lane Copywriter: Andrew Caie Copywriter/Producer: Liliane Clune
Walmart along with The Martin agency have created a fun new TV spot as part of the retail giants clear intention to regain some of it's former successes. Simply titled 'Stuck', the cute commercial features an eclectic and strange shopping list, that in the end helps a kid get out of a tight situation. These family oriented ads have proven successful this year with popular spots like Volkswagen 'The Force' leading the trend. With that in mind Walmart have created the perfect advertisement to renew their low price styled mantra campaigns. Replacing the former 'Save Money, Live Better' the new spots slogan 'Low Prices. Every Day. On Everything', is a great start for a familiar direction.
Credits: Agency:The Martin Agency CCO:John Norman GCD:Joe Alexander CD:Vanessa Fortier Copywriter:Trent Patterson Copywriter:Deric Nance Art Director:Matt Davis Art Director:John Szalay Director of Integrated Production:Steve Humble Agency Executive Producer:Dan Kaplan Agency Producer:Christina Gilmartin Production Company:Furlined Director:Brian Aldrich Editorial:Beast Editor:Adam Svatek VP/Executive Producer:Eriks Krumins Senior Executive Producer:David Thorne
I guess the people in Thailand have not heard of the 'Balloon Boy', as gum maker Big Bloom have created a marketing ploy that is very reminiscent of the failed publicity stunt. In all fairness, bubble gum lends itself well to the simple stunt gag when as all you need is a big pink balloon. The idea of a boy flying off on a big bubble of gum is nothing new either, as previous print ads from Pringles and rival gum makers HubbaBubba and SuperBomba all attest to.
Credits: Advertising Agency: McCann Worldgroup, Bangkok, Thailand Chief Creative Officer: Martin Lee Creative Director: Thidarat Nitikijphaiboon Art Director: Wuthinan Jindafai Copywriter: Asana Kaoian
One of the world's most popular children's games Uno has taken a very adult oriented direction in their latest advertising campaign to promote a new spin on the classic card game with Uno Stacko. Enlisting ad agency Ogilvy & Mather, the game maker have created controversial and unapologetic print ads titled 'Cyclist' and 'Queen'. The adverts are not only great examples of clever copywrite, with the campaign's perfect slogan 'One Mistake Can Blow It All', but the strategic photos clearly tell the biting narrative while demonstrating the game play.
Credits: Advertising Agency: Ogilvy & Mather, Bogotá, Colombia, USA Chief Creative Officer: John Raúl Forero Creative Executive Director: Juan José Posada Creative Directors: Mauricio Guerrero, Diego Cárdenas Copywriter: Julián Gutiérrez Art Directors: Andrés López, Daniel Mora, Rigo Abello Photographers: Carlos Gaviria, Nicolás Quevedo Art Buyer: David Alvarado Account Executive: Fabio Quiroga Production: Rhayuela Films
Fruit beverage company Tropicana have created a cool new billboard ad campaign titled 'Natural Energy' that harnesses the power of oranges to light up a neon billboard. The clever idea took 3 months to create from inception, as it took thousands of copper and zinc spikes to illuminate the ingenious French ambient ad. The huge multi-cell poster ad was produced by Unit9 in collaboration with the director Johnny Hardstaff, who also made an accompanying video that demonstrates the workings behind the organic powered advert.
Credits: Advertising Agency: DDB, France Executive Creative Director: Alexandre Hervé Creative Directors: Siavosh Zabeti, Alexander Kalchev Art Directors: Alexander Kalchev, Siavosh Zabeti Copywriters: Siavosh Zabeti, Alexander Kalchev Director: Johnny Hardstaff Account Director: Julie Régis Agency Producers: Guillaume Cossou, Florence Gabet Production Company: Unit9 Executive Producer: Piero Frescobaldi Producer: Michelle Craig Production Design: Alex Marden Installation / Special Build: Artem UK Sound Production Company: THE Editing Company: Final Cut Editor: Ed Cheesman Grading: MPC
A great new ad campaign to promote awareness to stop the world wide problem of child sex slave trafficking features some of Hollywood's biggest stars. The campaign was created by Demi Moore and Ashton Kutcher and their DNA Project, as part of their personal fight against the child sex trade. The important campaign takes a less serious and offbeat approach to a difficult and taboo topic to discuss. With a "Funny or Die" feel to the series of PSA ads, the sure to be viral you tube styled videos stars such huge celebrities as Bradley Cooper, Jamie Fox, Sean Penn and Justin Timberlake. The funny spots all end with shots of framed photos of Hollywood's real men with gorgeous female stars like Eva Longoria posing the campaigns central message directly to the male viewers, are you a real men too?
Real Men Know How To Use The Remote starring Jamie Fox
Real Men Know How To Use An Iron starring Sean Penn
Real Men Prefer A Close Shave starring Justin Timberlake
Real Men Know How To Make A Meal starring Bradley Cooper
A companies inaugural TV commercial is always an important one, as it both sets the tone for future campaigns and will often be a viewers first impression of the advertiser. Similar to Groupon's successful jump into mainstream advertising, now the world's largest event ticket website StubHub is hoping to brand themselves as the place to go to get dream tickets for any event. Continuing that dream theme, StubHub and ad agency Duncan/Channon have created a fantasy filled TV spot titled 'Concert', that includes a foot rubbing rock star and a tiger in a hot tub. And just like a dream, StubHubs is hoping you don't forget this one.
Credits: Ad Agency: Duncan/Channon, San Francisco Production: Tool of North America Director: Geordie Stephens Account Director: Eric Dunn Executive Creative Director: Parker Channon Associate CD/Copywriter: Dave Knox Associate CD/Art Director: Ken Hall Exec Agency Producer: Christine Gomez DoP: Karl Walter Lindenlaub Post production: Lyra Rider Account Executive : Jenn Gbur Executive Producer : Brian Latt Producer : Richard Berman Editorial company : Barbary Post Editor : Bob Spector Editorial Executive Producer : Kristen Jenkins Post EFX company : The Mission Post EFX Creative Director : Rob Trent Post EFX Executive Producer : Michael Pardee Music Company : Barking Owl Music Executive Producer/Creative Director : Kelly Bayett
A cool 72 square foot shoe was built to demonstrate the anti-gravity possibilities of Japanese athletic apparel company ASICS and their new ultra-lightweight GEL-Blur33 line of footwear. The clever spot pulled off a pretty ingenious and original floating shoe effect and even more impressive is they did it without the use of any CG technology or special effects. Like watching art in progress, it is nice to see an advertisement that does not rely too heavily on technology, but more on the creative ingenuity of the human mind.
Credits: Executive Creative Director: John Vitro Creative Director: KT Thayer Art Director: Kevin Lukens Art Director: David Reyes Art Director: Ali Filsoof Copy Writer: Schuyler Vanden Bergh Account Supervisor: Danielle Chalin Group Account Director: Michael Catanzaro Agency Producer: Mickey Strider Director: Alex Ogus Production/Editing: TWC
This print ad campaign by Brazil's Aparecida Jewelery is an intriguing and contradictory ad with a dual message of female empowerment and a self-esteem that can only be derived with designer jewelery. The first 2 print ads titled 'Few Grams' and 'High Heels' are polar opposites from the later titles 'On Their Knees' and 'Small Box'. Intentional or not, the advertisement's copywrite does create a pragmatic dialogue that we all face in our increasingly material world.
Credits: Advertising Agency: Solution Comunicação, Belo Horizonte/MG, Brazil Creative Directors: Bruno Ramos, Patrícia Reis Art Director: Bruno Ramos Copywriter: Igor Oliveira
From Russia comes this cool new bus shelter ad by their national broadcasters Channel STS-Prime TV. The promotion is part of the TV stations celebratory campaign titled '20 years on the same channel'. Art Director and Illustrator Igor Shpeht's clever idea to have the sofa appear like its been around for 2 decades works perfectly with the ads strategic poster placement. The result is a cool couch potato illusion scene for both passerby's and the unassuming transit users.
Credits: Advertising Agency: Prime tv, Krasnoyarsk, Russia Creative Director: Igor Shpeht Illustrator: Igor Shpeht
The worlds best selling simulated video game series The Sims and their creators Electronic Arts have enlisted funny actor Donald Faison to help promote their latest video game release. Best known for his role as Turk in NBC's Scrubs and the hit teen movie Clueless, Faison does a great job in this funny new TV ad. The likable actor demonstrates his natural charm and comic ad-lib skills as he takes us on a virtual tour of the latest in the line of the popular game series with The Sims Medieval.
Credits: Advertising Agency: Draftfcb, San Francisco Creative Directors: Tony Vazquez, Colin McRae Art Director: Gregg Foster Copywriter: Jeff White Associate Creative Directors: Amber Justis, Bob Goeldner Sr Producer: Jeremy Arth Production Company: Go Films Director: Dennie Gordon Visual FX: Shilo Editorial: Beast San Francisco Editor: Connor McDonald
Hotwheels of late have been creating some of the coolest new ambient ads to promote their iconic toy car brand and this new billboard is no exception. In this clever new South American campaign, Colombian based ad agency Ogilvy & Mather have created a billboard race car track that appears to be built into a highway overpass bridge. This billboard not only pulled of an impressive optical illusion for an ambient ad, but it is a great example of effective advertising, as the looped track has become synonymous with Hotwheels and their classic toy.
Credits: Advertising Agency: Ogilvy & Mather, Bogota, Colombia VP Creative: John Raul Forero General Creative Director: Juan Jose Posada Creative Directors: Mauricio Guerrero, Diego Cardenas Copywriter: Julian Gutierrez Art Directors: Andres Lopez, Camilo Ruano/Daniel Mora Photographer: Javier Crespo Art Buyer: David Alvarado Account Director: Fabio Quiroga Production: Freddy Rivero, Leonardo Miranda Billboard provider: Vallas Modernas Additional Credits: Eduardo Baez
Condom print ads have always been a favorite genre of mine, as the subject matter lends itself well to the medium. In this great new print ad campaign titled 'Kids Later', condom makers Tulipan have created a very effective series of ads. The 3 shots titled 'Puppies Birthday', 'Sand Castle' and 'Sleeping' all narrate the campaigns message of planned parenthood perfectly. Clearly the clever ads are geared toward a specific demographic I like to call "lucky".
