Highlighting Apple's recent carrier partnership with both AT&T and Verizon, iPhone4 has released 'Waltz', a perfectly choreographed TV spot emphasizing the campaigns adage "two is better than one". The genius of the iPhone4 slogan is that it too has two meanings, as the commercial also demonstrates the synchronization capabilities of the iPhone4 in their now famous iPhone style. It may take two to tango but Apple has proved three can waltz.
Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Associate Creative Director: Demian Oliveira
Art Directors: Parker Grant, Mark Sloan, Niraj Zaveri
Copywriter: Louise Shieh
Agency Producers: Perrin Rausch, Mallory Gordon, Chelsea Larner