Heineken Ad Makes A Big One With 'The Entrance'

Could this be the latest most interesting man in the world. Well maybe not but he does make a hell of entrance. Like Heineken's product brand Dos Equis Beer, the Dutch beer company appears to be banking on the success of that campaign with a younger leading man to help sell their imported brew. The highlight of the ad is the great song 'The Golden Age' by Danish pop group The Asteroids Galaxy Tour. So integral is the song, the band is even featured in the the TV spot, as they jam with the leading man doing his best Ron Burgundy (Will Farrell in Anchorman) impression.

Agency: Wieden + Kennedy, Amsterdam
Client: Heineken
Executive Creative Director: Mark Bernath
Executive Creative Director: Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Copywriter: Carlo Cavallone
Broadcast Director: Erik Verheijen
Producer: Tony Stearns
Digital Content Art Director: Philip Brink
Digital Content Copywriter: Hugo van Woerden
Digital Content Producer: Ross Plummer
Production Company: Sonny
Director: Fredrik Bond
Producer: Alice Grant
Digital Content Director: Nick Rutter
Digital Content Photographer: Hugo Stenson
Digital Content Producer: Carla Genoud
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