Planet Fitness 'Lift Things Up' In Their Funny New Ad

You would think the old Schwarzenegger inspired body builder imitations would be getting old now that he is a Governor, but this ad from Planet Fitness proves the gag still works. In the same vain as Saturday Night Lives famous "We'll pump you up" line, this ad is banking on their catch phrase "I lift things up and put them down", to become as memorable, and in time as annoying. But that is how catch phrases work and I'm positive you will catch yourself saying it to your friends after your first viewing.


Credits:
Advertising Agency: Mullen, Boston
Chief Creative Officer: Mark Wenneker
Creative Director/Copywriter: Brian Tierney
Creative Director: Stephen Mietelski
Art Director: Chris Toland
Director of Integrated Production: Liza Near
Exec Producer: Zeke Bowman
Producer: Mary Donington
SVP Brand Evangelist: Stephen Larkin
Account Executive: Jordan Searles
Director: Dave Laden
Prod Co: Hungry Man
EP: Kevin Byrne/Hungry Man
Producer: Tom Lowe/Hungry Man
Editor: Lawrence Young/Bikini Edit
Graphics/VFX: Brickyard
Audio/Sound Design: Mike Secher/Soundtrack