Land Rover, Freelander 2 Claynation Campaign "Anywhere Is Possible"

Always a big fan of claymation in advertising, this TV advert from the UK is a visual stunning work of art. The TV commercial features characters and settings morphing into each other as the Land Rover rolls along, resulting in some impressive effects. It took over 44 Model Makers, Designers and Animators to complete the spot, and even a fully animatable Freelander 2 was built.


Credits:
Advertising Agency: RKCR/Y&R/Wunderman,UK
Production Company: Hornet
Post Production: Tag
Executive Creative Director for Land Rover: Graham Lang
Writer: Mark Waldron
Art Director: Dave Godfree
Digi CD: Mike Watson
Digi Writer: Sophie Clark
Digi Art Director: Fiona Clark