Snickers Ad 'Focus Group' Has Some Real Bite

As part of a new product launch ad campaign for their peanut butter squared chocolate bars, Snickers releases their funny new spot just in time for Super Bowl ad season. The spot features man-eating sharks relating their tasting experience in a Snickers focus group.

Agency: BBDO New York
Production Company: O Positive
Date Uploaded: 2011-01-13
Director: Jim Jenkins
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena
Senior Creative Director: Peter Kain
Executive Producer: Amy Wertheimer
Art Director: Gianfranco Arena
Copywriter: Peter Kain
DoP: Mott Hopfel
Number 6: Jason MacDonald
Country: United States of America
VFX House: Framestore
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