Planters Naturally Remarkable Ad Campaign 'Tree-athalon'

Advertising legend Mr. Peanut is back in this entertaining claymation TV commercial for the American snack food giant. The iconic symbol of Mr. Peanut was first created in 1916 as part of a publicity contest to come up with the brands logo and the winning entry was a rudimentary design created by a grade school boy. The company polished up the character and his various re-carnations has represented the company ever since.

Advertising Agency: Being,USA
Creative Directors: Kris Wixom, Alisa Sengel Wixom
Copywriters: Jonathan Marshall, Josh DiMarcantonio
Art Director: Eric Stevens
Head of Production: Robert Valdez
Senior Producer: David Fisher/Media Arts
Associate Producer: Alison Gottlieb/Media Arts
Production Company: SMUGGLER
Partners/Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producers: Allison Kunzman, Lisa Rich
Director: Ringan Ledwidge
Producer: Sally Humphries
Production Company: LAIKA/house
Supervising Animation Director: Mark Gustafson
Creative Director/Animation Director: Kirk Kelley
President/EP: Lourri Hammack
Producer: Rebecca Bowen
Associate Producer: Evan Smith
Director of Photography: Eric Adkins
Editor: Michael Corrigan
Sound Design: Sound Lounge
Engineer: Phil Loeb
Asst. Engineer: Evan Mangianele
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