T-Mobile has been known to use famous English speaking actors in their foreign ad campaigns with various stars such as Catherine Zeta-Jones and Snoop Dogg. It is often advantages for celebrities to partner with foreign advertisers so as not to appear as "sell outs" to their American fans. But even A-List Hollywood stars such as Leonardo DiCaprio and Robert Di Nero have been featured in foreign ads, most notably in both Asia and South America. Now countries like the Czech Republic are following the celebrity trend with the spot titled 'Christmas with Chuck Norris'. The world champion martial artist/actor and now internet cult hero, has numerous websites dedicated to him that feature the popular new genre of "Chuck Norris Jokes". Building on Chuck's obvious sense of humor, T-Mobile picked the perfect English speaking spokesman, as he doesn't even have to say a word.
Credits:
Advertising Agency: Saatchi & Saatchi, Prague, Czech Republic
Executive Creative Director: Radouanne Hadj Moussa
Creative Director: Jakub Hanzlíček
Art Directors: David Podhola, Viktor Říha
Copywriter: Jan Ridl
Photographer: Sebastian Milaszewski
