Axe Excite Ad Campaign "Fallen Angels" Returns

Axe ads have always had a reputation for being sexist and juvenile, but their latest ad campaign titled "Fallen Angels" is a clever yet blasphemous take on their predictable and humerus notion that women can't control themselves around the teen deodorant. This sexy ad will make the Catholic Church blush, as it features fashion models Adewole Bretty, Sara Samson, Josipa Jankovic and Magda Klebanska as Fallen Angels to temptation.

This 2011 Brazilian version isn't the first time Axe has used the images of sexy Fallen Angels in their adverts, as Lowe Bull advertising agency created a similar print ad back in 2006 for Axe's South African market.

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