Best Ad of 2010: Old Spice "The Man Your Man Could Smell Like"

In 2010 Old Spice launched a 3 day on-line campaign that quickly became the fastest growing ad campaign in history with over 6 million views after only 24 hours. Old Spice's agency Wieden+Kennedy not only created an on-line phenomenon but made the TV commercial's star Isaiah Mustafa a cultural icon of 2010. The funny TV spot also aired on the Super Bowl and is widely considered the most memorable of the 2010 Super Bowl ads. Interestingly, the scene was a single shot and done in one take with no edits, CGI or blue screens used. The creators took 3 days to shoot and 53 takes to achieve the amazing effect. Sets were lifted using pulleys and even Mustafa's towel was ripped off with just a hook. Definitely worth taking a look back at one of the great ads of 2010.

Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Eric Baldwin, Jason Bagley
Copywriter/Art Director: Eric Kallman
Copywriter/Art Director: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ, Los Angeles
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
DP: Neil Shapiro
Editorial: Final Cut
Editor: Carlos Arias
Post Executive Producer: Saima Awan
VFX:The Mill
VFX Supervisor: Phil Crowe
VFX Producer: Arielle Davis
Mix: Lime Studios
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