Audi A4 'Robot' Ad Has Heart

Cute robots have always proven popular in TV and film, and advertising is no exception. In Audi's latest ad campaign for their Spanish auto market, they introduce us to an adorable antiquated robot of their own. The commercial features the toy robot in awe of his more technologically advanced brethren, as it sets up the European automaker's metaphor for the toy car and their newest Audi A4. The spot is perfectly executed with the addition of the Tin Man's classic song from The Wizard of Oz 'If I Only Had A Heart'.

Advertising Agency: DDB, Barcelona, Spain
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan
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