Lexus Ad 'Chains' Is Doing Things The Hard Way

As part of Lexus latest campaign 'The Hard Way', the Japanese automaker designed a gravity defying stunt to define this new confidence building message. And Lexus is practicing what they preach, as this spot used no special effects, just difficult engineering. The commercial stunt took 3 days to shoot as the cars had to be suspended in mid air to achieve the incredible feat.