"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can't do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
Credits:
Agency: TBWA/Chiat/Day San Francisco
Animation and VFX: Nickerson Research
Editorial Company: Venice Beach Editorial
Chief Creative Officer: Lee Clow
Creative Director: Ken Segall
Client: Apple
Creative Director: Rob Siltanen
Creative Director: Eric Grunbaum
Creative Director: Amy Moorman
Copywriter: Craig Tanimoto
