Mercedes-Benz and the Reaper "Sorry" Ad

Great new commercial for Mercedes-Benz featuring the grim reaper in the ad titled "Sorry".
In traffic precarious situations can come unexpectedly: before you know it there is an uninvited passenger. But with the brake assistant BAS + in the new Mercedes-Benz E-Class you can even trick the reaper. Senses danger and increases braking power. BAS PLUS
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer / Production Company: Bernd T. Hoefflin / Element E, Germany
Director: Alex Feil
D.O.P/Lighting/Kamera: Marc Achenbach
Editor/Editing Company: Timo Fritsche / firsteight
Music: Artist/Title: Maximilian Olowinsky, Felix Müller, Florian Lakenmacher / Supreme Music Sound Design/Arrangement: Ben Meinhof / A.R.T Studios
Postproduction: firsteight / Acht Frankfurt

Sex Sells | The Value of Testosterone Driven Advertising that has flooded our Media

Sex Sells
The Value of Testosterone Driven Advertising that has flooded our Media
By: BRANDX GROUP President Adam Bierman

I was in a very interesting meeting last month. Myself, our Creative Director and COO were in the boardroom of a $100M a year company that has about as strong of a brand identity as a business can have. Their business is helping restore hair growth in men. We were invited by their marketing team to discuss a rebranding and on-going advertisement campaigns. We were excited, as we always are, when the potential to work with such a successful brand arises but this meeting went very weird very fast. The first question I posed was, “Why are you choosing now to initiate a rebranding?” Their response was that they had not rebranded the company for 10 years and they needed to make it sexier. My follow up was, “What is the goal of hiring a company like ours?” The response was that they really loved our creative work.

What’s wrong with this scenario?

Let’s start with what advertising is: Advertising is delivering a message to a target audience, which compels them to act in the manner the marketer desires. When it comes to the male population, the adage sex sells, is frequently spot on. Men are visually stimulated and it goes back to psychology having to do with child bearing that was probably slightly more important when we all lived in caves but nevertheless it still controls our brains today. In this boardroom… the problem was that marketing for the sake of marketing, selling sex for the sake of selling sex is a meaningless waste of ad dollars. So why has Testosterone Driven Advertising flooded our media and literally changed the way our society operates? Because it works! It appeals to the side of our society where vice exists and whenever marketing campaigns can tap into the forbidden and socially incorrect; that creates response. Finally, when something works everyone wants a piece of the action.

One of the best examples of a successful Testosterone Driven Advertisement campaign over the last few years is Axe Body Spray. The commercials of the geeky guys being attacked by sultry women have been a sensation. You need look no further than their website where shampoo is sold with descriptions like “Be the bait, with hair this soft you’re sure to hook her heart.” Yet for every example of a successful campaign there are a multitude of failures. Companies that decided to sell sex for the sake of selling sex and lose. For every Axe there are many more like Carl’s Jr. For the millions of people that protested the Paris Hilton campaign (featuring her in a bikini washing a car in what under other circumstances could have been classified as soft porn) and the negative press that created I never once saw sales numbers posted showing a spike due to the racy campaign. In fact, I don’t think it’s unreasonable to believe the follow up campaign featuring Kim Kardashian was simply an attempt to show resiliency when they had clearly already lost. C’mon Carl’s Jr. Kim Kardashian eating a salad?

The problem is that Testosterone Driven advertising works in some circumstances and when it does work it is extremely memorable. Probably goes back to the whole caveman thing. This being the case, when brands are looking to conjure ideas, oftentimes things can revert to the success of a sexy campaign and they become inspired. Unfortunately this has flooded our media with Testosterone Driven advertising that creates an excess of trash.

Back to the aforementioned weird meeting: Well, now that we have been through this it is really not that weird at all. The marketing directors wanted to change up their efforts and they immediately thought: sex. Sex is on their brain and has worked countless times before. What should have happened is this thought: Advertising is delivering a message to a target audience, which compels them to act in the manner the marketer desires. They could have posed the question and done the research on whether a Testosterone Driven campaign was the way to go. If that were the message that was going to compel their audience to buy more of their product then that would have been a great decision. If not, then the campaign would just be added to all the other trash that floats around interrupting our short time on this earth.

Thanks Marcus for passing this our way!

Kingis, Ingman Ice Cream: Have a Big Heart Commercial

Kingis, and Ingman Ice Cream want us to have Have a Big Heart and share their icy cold treat with everyone in this great new ad.

Brand: Kingis, Ingman Ice Cream
Agency: DDB Helsinki
Agency Country: Finland
Creative Director: Jukka Mannio; Vesa Tujunen
Director: Rane Tiukkanen
Production: Motel Royal
Producer: Imppu Tiirikainen
The commercial titled Have a Big Heart was done by DDB HELSINKI advertising agency for INGMAN GOLDEN ICE-CREAM (KINGIS company) in Finland. It was released in the May 2010.

Kia presents: A new way to roll 2010 You can go with this or you can go with that

The Hamsters are back for the Kia Soul A New Way Roll commercial campaign entitled You Can Go With This or You Go With That. Features the music of Black Sheep and song title The Choice is Yours.
You can go with this or you can go with that. This is the ride. This is the worldwide debut music video. This is the Kia Soul. A new way to roll.

The Kia Soul was introduced a year ago, becoming instantly popular within the youth-segment vehicle category. Along with the vehicle’s popularity was that of the integrated advertising launch campaign, most recognized by its television commercial featuring the Soul’s furry spokesmen (or spokesrodents) – the hamsters. In a world of hamsters monotonously running on their wheels, a trio of hamsters came rolling into the city in a Kia Soul – “A New Way to Roll.” They cruised in their fresh distinct ride to a series of music tracks, each one featured in four variations of the commercial, making the other hamsters on their wheels instantly jealous and irrelevant. The TV commercial has become incredibly popular, being rated “Automotive Ad of the Year” by Nielsen, recently winning an Effie and earning millions of views online.

Given the success of the Soul launch and the hamsters’ popularity, they are returning for a second time in this year’s follow-up Soul campaign. This time around, we return to a city of hamsters, now a bustling metropolis filled with hamsters from all walks of life. In the style of a music video, and to the classic hip hop track “The Choice is Yours” by notable 90’s hip hop group Black Sheep, our hero hamsters in the Soul take us through a day in the life, cruising through the city in their Alien Green Kia Soul. But unlike the first spot, the other less fortunate, jealous hamsters are in more than just monotonous hamster wheels. They ride along (and fail) in dull and characterless vehicles – toasters, washing machines and cardboard boxes. Our hero hamsters compare their Soul and all its amazing features to the other disappointing, boxy rides as they rap the song’s lyrics “You can go with this, or you can go with that.” We follow them as they walk through the neighborhood, cruise around the city in their Soul, hang out with the neighborhood hamsters and make the poor hamsters in their vanilla rides envious.

Along with the original Soul television commercial and the recent Kia Sorento “Joyride” commercial that featured a posse of toys and stuffed animals on a joyride road trip, the newest Soul ad is high in production and entertainment value. In place of a traditional and formulaic car ad, the Soul commercial continues to entertain in cinemas, on television and online in a big way. Understanding that the Soul’s audience plays a great deal in the digital space, and that they viewed the first hamster commercial multiple times, the newest hamster experience is rich with details in the hamster world and provides additional integrated Soul content for people to discover with repeat viewings. And there is plenty more hamster and Soul content to come, following the hasmters’ return to the streets in the new commercial.
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Art Director / ACD: Rodrigo Butori
Copywriter: Noah Phillips
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Production Company: Partizan
Director: Antoine Bardou Jacquet
Director of Photography: Guillermo Navarro
Executive Producer: Sheila Stepanek
Line Producer: Louis Saint-Calibre
Editing House: Union Editorial
Editors: Jim Haygood (Union) and Bill Smedley (via Work Post – London)
Producer: Michael Romandi
Post Effects: Frame Store London
Producer: Tim Keene

Huggies Jeans Diapers I poo in blue Commercial Sneak Peek Trailer

New ad campaign for Huggies Jeans Diapers "I poo in Blue"

Client: Huggies
Agency: JWT, New York
Chief Creative Officer: Ty Montague
Chief Creative Officer: Harvey Marco
Executive Creative Director: Walt Connelly
Creative Director: Richie Glickman
Art Director: Grant Mason
Copywriter: Richie Glickman
Copywriter: Kevin Mulroy
Planning Director: Lauren Turner
Planner: Libby Schaub
Director of Integrated Production: Clair Grupp
JWT Director of Production: Matthew Anderson
Producer: Kristen Barnard
Director of Operations: Jean Dabrowski
Project Manager: Lani De Rose

Stoli features Hugh Hefner in "Would You Have A Drink With You" Ad Campaign

Stoli Vodka has unveiled a new commercial featuring Playboy founder Hugh Hefner for Stoli’s ‘Would You Have a Drink With You?’ campaign. Part of Stoli’s Original theme, ‘Would You Have A Drink With You?’ will feature Hefner in commercials (running for 5 weeks starting May 24th) and print (July books).
Some Campaign Notes:
  • Tagline: The most original people deserve the most original vodka. Stoli. Lead On.
  • Stoli is a visionary, groundbreaking first: first imported Russian vodka to the US, first vodka brand to launch a line of flavored vodkas, even the first vodka in space.
  • A new limited edition bottle of Stoli Ohranj with the Playboy bunny logo that will be available for the holiday season
  • Stoli is advertising across multiple mediums including broadcast, print, online and out of home
  • Print ads begin running in July books, which hit stands in mid-June in publications including Playboy, Blackbook, 944 and Michigan Ave.
  • Hugh Hefner is a true original who not only broke sexual taboos with the launch of Playboy, but who also campaigned for civil rights and free speech and put blacklisted and black American performers on his "Playboy After Dark" and "Playboy's Penthouse" TV shows when they couldn't appear elsewhere on national TV. Hefner not only broke the color line in his clubs and TV shows, he also campaigned against censorship.

Ford Fiesta US launch It's a pretty big deal Ad Campaign

The launch of the all-new 2011 Ford Fiesta has kicked off in the US. They've had to wait a long time for this great car in the US, so it really is a pretty big deal.

Advertiser: Ford
Brand: Ford Fiesta
Director: Patrick Daughters

Google Gives Us Google TV

Nice promo spot for Google introducing Google TV. Looks pretty cool I will surely be trying this out. TV meets web. Web meets TV. Produced by Epipheo Studios.

SportsNet NY Busting Balls Ad Campaign

Sports are big business in New York City, but Tool of North America Director Geordie Stephens channels the city's passion through the small-time community memorabilia store in a hilarious four-spot campaign for SportsNet NY. The spots star a pair of hapless transplanted middle easterners - Sharif and Mandif - running the "NY NY Sports Sports" collectibles and apparel shop.

In Busting Balls, the pair rants to bemused police officers that a villain is infiltrating their store each afternoon to "bust our balls." The police give chase when the perpetrator appears in a Mets jersey, deflating Yankee-themed balloons before fleeing from the store. Hoop Promotion features an ill-conceived contest, in which customers try to sink a basketball through a hoop in exchange for a prize. The balls smash into walls, knock merchandise from shelves, hit a bystander in the groin - going everywhere except in the basket.

SportsNet NY Busting Balls Spot:

SportsNet NY Hoop Promotion Spot:


Client: SportsNet NY
Spots Title: Busting Balls (featured), Hoop Promotion (featured), Good Luck, Female Employee
Air Date: May 2010
Creative Consultants: Ogilvy + Mather
Senior Partner/CD: Debbie Kasher
Senior Partner/Associate CD: Arturo Gigante
EP: Patti McConnell
Prod Company: Tool of North America
Director: Geordie Stephens
DP: Joe DeSalvo
EP: Brian Latt
EP Digital: Dustin Callif
Line Producer: Katie Kilburg
Production Designer: Peter Zumba
Editorial: Peepshow Post Production
Editor: Andrea MacArthur
Producer: Sari Resnick
Color Grading: Smoke & Mirrors NY
Colorist: Ben Eagleton
Post/Effects: Smoke & Mirrors NY
CCO: Sean Broughton
Flame Artist: Philip Akka
Flame Artist: Same Caine
Producer: Paul O'Beirne

Attribution: Written content created by TRUST:
Under Creative Commons License: Attribution Share Alike

NIKE "Write The Future" Full Length 3 Minute Film Version

Nike has just unveiled an action-packed film / commercial campaign that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world, just in time for the 2010 FIFA World Cup. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.

The film, directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.
The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.
Agency: Wieden + Kennedy, Amsterdam
Client: Nike
Creative Director: Mark Bernath
Creative Director: Eric Quennoy
Copywriter: Stuart Harkness
Art Director: Stuart Harkness
Copywriter: Freddie Powell
Art Director: Freddie Powell
Producer: Elissa Singstock
Producer: Olivier Klonhammer
Executive Creative Director: Jeff Kling
Head of Broadcast: Erik Verheijen
Production Company: Mokkumercials - Amsterdam
Shop the Official FIFA Online Store

The Magical Classroom by SMART Technologies

A short film by SMART Technologies showcasing the magic of their touch screen interactive whiteboards. Project director Judy Wellfare and her colleagues at We Are Plus are very proud to detail their creative new brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies.
Produced for SMART's agency, Toronto-based Sharpe Blackmore Euro RSCG, the nearly 3-minute film entitled "The Magical Classroom" is being distributed internationally in seven languages via viral seeding and Facebook, and will also be featured in other applications and materials by SMART's marketing team. For the official press, and stills visit we are plus here.
Project Name: SMART Technologies "The Magical Classroom"
Client: SMART Technologies
Ad Agency: Sharpe Blackmore Euro RSCG
Creative Director: Ron Tite
Associate Creative Director: Michael Willson
Art Director: Gira Moin
Writer: Erin Beaupre
Executive Producer: Francesca Marchese
Production Company: We Are Plus
Director: Judy Wellfare
Creative Directors: Jeremy Hollister, Judy Wellfare
Technical Director: Seth Pomerantz
Lead Animator: Peter Wallach
Animators: Matthew Amonson, Jeremy Bronson, David Bell
Flash Animator: Aleth Romanillos
Animator/Compositors: Adam Stockett, Luis Simoes and Salvatore Randazzo
Executive Producer: Zu Al-Kadiri
Line Producer: Kea Allcock
Production Services Company: Pioneer Productions
Producer: Agustin Ortiz
Prop Construction: SodaPasta, Buenos Aires

Accenture "The Surfing Elephant"

Accenture the "Surfing Elephant" commercial tv spot, now this is one talented elephant.

Agency: Y&R, New York
Chief ECDs: Scott Vitrone, Ian Rechenthal
ECD: Dick Sinreich
CD/Copywriter: Mark Ezratty
CD/Art Director: Keith Evans
Producer: Laura Ferguson
Executive Director of Content Production: Lora Schulson
Production Company: Paranoid US, Los Angeles
Director: Thierry Poiraud
Executive Producers: Cathleen O’Conor, Claude Letessier
Head of Production: Matej Purg
Line Producer: Lisa Cowan
DP: Tobias Schliessler

Editorial: MacKenzie Cutler
Editor: Ian MacKenzie
Assistant Editor: Mike Rizzo
Executive Producer: Melissa Miller

VFX: Buf Executive
Producer: Pierre Buffin
Head of Production: Pierre Escande
VFX Producer: Nicolas Delval, Julie Verweij, Carla Diamond
Art Director: Olivier Gilbert
VFX Supervisor: Christophe Dupuis
Flame Artist: Jonathan Lagache
Modeling: Aurelien Fuentes
Animation: Nicolas Candido, Benjamin Malherbe, David Rouxel
Lighting: Christophe Moreau
SFX R&D: Nicolas Schneider
VFX Editor: Florent Susini

Budweiser Swap Commercial for the 2010 FIFA World Cup

New ad for Bud Beer entitled "Swap" features the music of 30 Seconds to Mars and the song Kings and Queens. Budweiser, Official sponsor of the 2010 FIFA World Cup.

Advertising Agency: DDB, Chicago, USA
Chairman and Chief Creative Officer: Bob Scarpelli
SVP, Group Creative Director: Barry Burdiak
VP, Creative Director: John Hayes
Art Director: John Baker
Creative Director: Dan Strasser
Producer: Richard Chambers
Senior Producer: Scott Kemper
Account Director: Paul Matusczyk
VP, Account Director: Nick Vitellaro
Production Business Manager: Kelly Lenthe
VFX and Finish: Filmworkers Club
Colorist: Michael Mazur
VFX Artist: Rob Churchill
Executive Producer: Mary O’Gara
Edit: Whitehouse Post
Editor: Grant Gustafson
Mix: Another Country
Mixer: Dave Gerbosi
Music: Licensed
“Kings & Queens” performed by 30 Seconds to Mars, Written by Jared Leto

Shop the Official FIFA Online Store

Super Sexy CPR by Fortnight Lingerie

Canadian Fortnight Lingerie launched the Super Sexy CPR campaign. Should be entertaining to watch this unfold as their CPR viral takes the net by storm.
Fortnight is a Canadian company specializing in handmade unmentionables that combine "strong, sexy aesthetics with highly tailored sizing to create pieces that are both luxurious and versatile." Those aesthetics and versatility are demonstrated here by an amateur EMT and her victim in need.

Fizzy Billboard for Chang Soda

Ever wonder just how effective a great billboard campaign can be, watch this and see how Chang Soda took a bite out of the competitors market share with their Fizzy Billboard.

Advertising Agency: JEH United, Bangkok, Thailand
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Jureeporn Thaidumrong
Creative Director: Komsan Wattanawanichakorn
Art Director: Nittha Pruksacholavit
Copywriter: Thanachai Shavitranuruk

McDonald's Joe and Frank Commercial

The newest ad for McDonald's gives us Joe and Frank, the lady Grace and smooth Jack sharing a few special moments at their local McDonald's restaurant.

Client: McDonald's
Agency: DDB, Chicago
Group Creative Director: Bill Cimino
Executive Director of Integrated Production: Diane Jackson
Creative Director: Tim Souers
Art Director: Tim Souers
Associate Creative Director: David Oif
Copywriter: David Oif
Senior Producer: Mark Olson
Production Manager: Joann Baker
Production Company: MJZ
Director: Rocky Morton
Executive Producer: Jeff Scruton
Line Producer: Helen Hollien
Editorial Company: Finish
Editorial Company: The Whitehouse
Editor: Matthew Wood
Senior Producer: Kristin Branstetter
Colorist: Mike Mazur
VFX Director: Rob Churchhill
Technical Director: Todd Freese
Executive Producer: Mary O'Gara


Stardust was tapped by ad agency Team Detroit to launch the new Ford 2011 Mustang with a drool-worthy cinematic spot for TV and cinema. The commercial highlights the Mustang’s speed, bold lines and fuel efficiency through sexy camera work, motion type and an authentic aesthetic. The :30 version aired Wed., April 28th during American Idol on FOX, while the :60 premiered in cinemas on April 30th.

Client: Ford Mustang
Title: _PG

Agency: Team Detroit, Inc.
EVP, Chief Creative Officer: Toby Barlow
EVP, Group Creative Director: Eric McClellan
Creatives: Adam Hull, Nick Flora, Ron Schlessinger, Arty Tan
Producer: Bob Rashid

Production Company: Stardust / Santa Monica, CA
Director: Jake Banks
Executive Producer: Paul Abatemarco
Head of Production: Josh Libitsky
Line Producer: Paul Ure
Director of Photography: Max Malkin

Design & Animation Company: Stardust / Santa Monica, CA
Post / Editorial Producer: Alex More
Designers: Neil Tsai, Gretchen Nash, Bill Bak, Ling Feng, Juliette Park, Angela Ko
Compositors: Alan Latteri, Chris Howard
Animators: Jason Lowe, Giancarlo Rondani, Joseph Andrade, Kevin Ta, James Yi

Editorial Company: Cut + Run
Editor: Frank Effron
Post / Editorial Producer: Alex More

Music Search Company: Agoraphone
Music Supervisor: Dawn Sutter-Madell & Jasmine Flott
Song: Band of Skulls "Light Of The Morning"

Sound Design & Mix: 740 Sound Design
Executive Producer: Scott Ganary
Sound Designer : Andrew Tracy
Sound Designer : Eddie Kim
Mixer : Mike Franklin

Vehicle Drivers: Brent Fletcher, Kelly Hine

Crunchie Rocks: Share that Friday Feeling

The new Crunchie Rocks advert from Cadbury & share that Friday Feeling!
Cadbury launches Crunchie Rocks campaign with Tina Turner
Cadbury has opted for the vocal talents of Tina Turner's hit ‘We Don't Need Another Hero" in its new ad, created by Fallon, for its Crunchie Rocks bagged sweet.
The ad is part of a major above-the-line campaign running across outdoor, digital, and TV encouraging people to experience "that Friday Feeling"- no matter what day of the week it is.
The TV spot tells the story of Crunchie's ‘Friday Engineers' who can take any situation and turn it into a moment, igniting ‘that Friday Feeling'.
The unsuspecting man in the ad starts singing to himself as he is getting ready. As he goes about his business, the Crunchie Friday Feeling Engineers turn up the ante on ‘that Friday Feeling' until the man is belting out Tina Turner's ‘We Don't Need Another Hero'.
As part of the campaign, Crunchie will launch a new social media game called ‘Friday Town' at
via: Coloribus

Sherwin-Williams Animated Paint Chip Commercial

Really cool new ad for Sherwin-Williams, the entire commercial was done using paint chips.

Toyota iQ "Nimble as a Mouse" Ad Campaign with Behind The Scenes

Ad Agency Saatchi & Saatchi just released a campaign for Toytoa iQ, the world's smallest four seater.
Saatchi & Saatchi had the idea to turn the car into a mouse, so it could move a cursor on a giant screen and operate a computer.

The idea posed a technological challenge. At the time, there were ways to track a car’s movements. But there was no known method for turning the car into a fully functioning mouse, with the ability to click, draw and drag. So working with a web developer, the agency devised custom software to make it possible.

The feat required a large indoor space, a web cam, two laptops, an LED for the car, and a projection screen.

The camera tracked the light on the car and translated its position into X-Y co-ordinates. The first laptop sent these co-ordinates to the second laptop 30 times per second. The second laptop read these co-ordinates and moved its mouse cursor in real-time. That image was then projected onto the large screen.

Then, before an exclusive audience, the iQ operated a giant computer to design its own newspaper ad, complete with webcam photo, mouse-drawn logo and a copy line, which was typed using a virtual keyboard.

The live event was shot and edited into a short film and a behind the scenes video.
via: AdNews

Advertiser: Toyota
Creative Agency: Saatchi & Saatchi
Copywriter: Matthew Page
Art Director: Carolyn Davis
Deputy CD: Tim Huse
ECD: Dylan Harrison
Technical Support: Peter Mangin
Software Developer: Jonathan Hardie
Digital Producer: Liz Knox
Agency Producer: Richard Mayo Smith
Director: Leo Woodhead
Producer: Nick Beachman
Production Company: Thick as Thieves
Editor: Ian Bennett
Post Production: Mike Stephenson, 2&1/2D

Foot Locker "Spank" Commercial "Again"

This is believe it or not the latest ad campaign for Foot Locker entitled Spank, or maybe Again. Isn't advertising great? I just love it!
If anyone has the credits for this spot please share them in the comments.
Sneakerhead gets a sexy spanking in this hilarious new advert from Foot Locker.
Director: The Perlorian Brothers
Agency: Sapient Nitro UK
Creative Director: Malcolm Poynton
Agency Producer: Michelle Grainger
Production House: Blink Productions
Line Producer: Claire Jones
Director of Photography: Stöps Langensteiner
Post Production: Prime UK
Editor: Michelle Czukar, Panic and Bob, Toronto

Messi Villa Zidane star in the Advert for the Adidas F50 adiZero

Zinedine Zidane, Lionel Messi and David Villa feature in the new Adidas commercial advert for the F50 adiZero football boots.
Agency: 180, Amsterdam
Client: Adidas
Client: Adidas International
Executive Creative Director: Andy Fackrell
Copywriter: Peter Albores
Senior Art Director: Martin Terhart
Senior Producer: Joe Togneri
Digital Agency: 180Riot
Digital Creative Director: Todd Bois
Director of Digital Planning: Michael Aneto
Digital Producer: Peter Bassett
Production Company: Knucklehead
Director: Johnny Green
Director: Gary Shore
Producer: Matthew Brown
Director of Photography: Daniel Landin
Production Design: Jim Clay
Stylist: Buki Ebiesuwa
Editorial Company: Work Post London
Editor: Richard Orrick
Producer: Jane Dilworth
Recording Studio: Wave Recording Studios Amsterdam
Final Mix: Alex Nicholls-Lee
Mixer: Joe Mount
Music: Original X rearrangement master
Music: Record-Play/Tape
Music Composer: Ennio Morricone
Sound Designer: Nick Foots
Sound Designer: Olga Fitzroy
Music Artist: The Brute Chorus

"The Worst Job in the World" Accepting Applications Now!

Ok all you eager creatives, are you ready to apply for "The Worst Job In The World?"
After the Best Job in The World, successful buzz created by Tourism Queensland(see below for the video), many companies and brands have tried to launch their own extraordinary job offer. Huge salaries, idyllic landscapes, gifts, fun, they all have their fantastic advantage: we remember the bed tester for a luxurious bed brand, the Next Best Job in the World for a travel agency, the (second) best job in the World to become an International Shopping Consultant, or the Big Trip for a travel marketing firm.
Ad Agency Numero10 decided to take advantage the trend, by recruiting potential new employees with this viral video. A unique opportunity, an offer that can’t be missed, the best of the best, that's right it's the Worst Job in The World!

Seriously though, despite the humorous tone they really are recruiting a graphic designer and an account executive, so if you are interested send you can contact them at Luck.
Advertising Agency: Buzzilla de Numéro10, Bern, Suisse
Agency website:

Here is the vid for the Queensland Tourism "Best Job In The World" campaign.
The Caretaker of the Islands of the Great Barrier Reef is a newly created position. There are a few minor tasks that need to be taken care of, but the most important duty is to report back to Tourism Queensland (and the world) and let us know whats taking place on the Islands of the Great Barrier Reef.....Take me, please!

BBC Sport 2010 FIFA World Cup Advert Commercial

With World Cup fever fast approaching, Digital Kitchen recently worked with ad agency Y&R London and Red Bee productions to deliver a gorgeous, high-intensity spot promoting the BBC network’s broadcast of the event. With its riveting footage and fast edits, the:60 spot (also packaged into :40, :20 and :05 versions) fuels absolute suspense for the most-viewed sports event in the world.

Eschewing the type of treatment typically associated with soccer games (e.g..
a humdrum pastiche of goal kicks and famous players), Digital Kitchen
conceived of and produced the spot with a pure cinematic eye.

“The creative
challenge was to make sure we conceptualized something that would not look
and feel and smell like a thousand traditional soccer montages,”
says Johan Liedgren, creative director at Digital Kitchen. “Instead,
Digital Kitchen captured more elusive emotions that precede the World Cup:
100% pure anticipation.

Digital Kitchen dispatched a small camera crew to Cape Town, South Africa,
to shoot everything from soccer players getting ready to candid street
scenes. The crew used a shot list as a starting point but was always on the
hunt for “little off moments that had more authenticity than anything we
could ever plan,” as Liedgren explains.

DK took their original footage and
juxtaposed it with stock footage to create a rousing montage that captures
the vitality not only of the game, but also of life in South Africa. Thanks
to the vibrant, immersive footage, the spot transports fans to the African
nation and simulates the excitement of being there, waiting for the games to
begin. “It’s not just anticipation, it’s anticipation that’s happening
now,” explains Digital Kitchen editor Brian Cole. “It’s a montage of images
that could all be happening a few miles from each other.”

To further build a sense of anticipation, Digital Kitchen applied quick jabs
of sound to keep viewers on their toes and bathed the spot in vivid colors.
The first 10 seconds are seeped in red — a girl in a red skirt, fans in red
jerseys. The next 10 seconds are bathed in orange — neon signs, a sunset
glow, the orange seats of a stadium.

The spot progresses through the colors
of the rainbow and eventually climaxes with an explosion of mingled color.
Though it’s subtle, the progression of color creates a visual arc that
unifies the panoply of imagery. DK also peppered the spot with close-ups of
television screens and pixilated soccer footage to connote the experience of
televised viewing.

“We wanted to find a raw and primal sense of South Africa and in soccer, and
combine the two in a meaningful way,” Liedgren sums up.
Client: BBC Sport Marketing
Head of Marketing and Communications, BBC Sport: Louisa Fyans
Marketing Manager, BBC Sport: Karen Potterton

Agency: RKCR Y&R

Executive Creative Director: Damon Collins
Art Director: Paul Angus
Copywriter: Ted Heath
Agency Producer: Ella Littlewood @ Red Bee Media

Production Company: Digital Kitchen
Head of Creative: Mark Bashore
Executive Creative Director: Matt Mulder
Creative Director: Johan Liedgren
Executive Producer: Eric Oldrin
Senior Producer: Chezik Walker
Editor: Brian Cole
Directors of Photography: Trevor Fife & Morgan Henry
Designers: Sean Dekkers & Chris Abbas
Colour correction: Ryan Gagnier & Cody Cobb

Music: The Dallas Guild (Soviet Science)

American HONDA Motor Co. Chain Gang Commercial

Advertising Agency: Dailey, USA
President/Chief Creative Officer: Steve Rabosky
Associate Creative Director: Marcus Wesson
Copywriter: Michael Miller
Exec. VP, Director of Broadcast Production: Joe Stanley
Sr. VP, Management Supervisor: Steve Mitchell
VP, Account Supervisor: Denise Pelton
Account Supervisor: Heath Miller
Senior Account Executive: Christy Shannon-Hayes
Planner: John Reinking
Production Co.: Independent Media, Inc.
Director: Maure Fiore
Executive Producer: Susanne Preissler
Head of Production: Leora Glass
Line Producer: Denise Rocchietti
Editorial Co: Jump LA
Editor: David Trachtenberg
Executive Producer: Josianne Coté
Telecine: New Hat
Colorist: Beau Leon
Online/VFX: Jump LA
Music: The Lodge

Audi A1 "the next big thing" movie 2 of 6 with Justin Timberlake

If you have been following the Audi A1 The Next Big Thing movie here is the second of six. In the second episode the pursuers are very close on their heels and a spectacular car chase begins. Then John (Justin Timberlake) and Toni (Dania Ramirez) are contacted by a mysterious person.
Client: Audi
Title: The Next Big Thing
Agency: Heimat, Berlin
Production Company: Acen, Stockholm; Tempomedia, Berlin
Director: Henrik Sundgren
Agency: HEIMAT, Berlin
Chief Creative Officers: Guido Heffels, Jürgen Vossen
Head of Strategy: Andreas Mengele
Creative Director: Myles Lord
Art Director: Carsten Schubert, Michael Dunlap, Jue Alt
Copywriters: Nikolai Diepenbrock, Stephen Quell
Additional credits: Ole Vinck, Ove Gley, Benjamin Mohr, Eric Prautsch
Production company: Acne, Stockholm; Tempomedia, Berlin
Written by: Henrik Sundgren & Justin Britt Gibson
Executive Producer: (Acne) Richard Bjorlin & Fran McGivern
Production Company: Executive Producer / Partner: (Tempomedia) Vera Portz
Producer: Christopher Keks
Producer: Leanne Amos
Director of Photography: Crille Forsberg
Episode & Longfilm Editor: Joakim Pietras
Sound: Bob Isreal
Online, VFX and 3D: Digital District
VFX supervisor / Lead Flame Artist: Philippe "Falap" Aubry
3D/SFX: Florian Rihn, Karim Keddache, Thomas Marqué
3D / Rendering: Nicolas Belin, Ronan le Fur
3D: Adrien Clément, Laurent Harduin, Nicolas Vion, Guillaume Nadeau, Kevin Monthureux
Compositing: Amandine Moulinet, Gregory Paraige, Aurélien Teurlai, Antoine Vierny, Lynda Tranchier, Jeremy Pierre
Grading and online: The Chimney Pot
Original music: Torpedo
Sound design and original score: Plop Production
Music Supervisor, Score Composer and Mix: Lasse Sander
Sound Design Mats Blomberg, Lasse Sander

Eric Creates an Office Party with Amp Energy Drink Like Know Other

Every office needs an Eric! The Amp Energy Drink takes this office to a new level in this ad with Eric, an average guy, is so energized and inspired after drinking his new AMP Energy 100% Juice that he decides to build an ice cream dispensing robot that results in a boost in office morale and kudos from the boss.
After the first few views I was still thinking what the....but after about the fourth time I caught the one guy with his pants almost down to his ankles and couldn't stop laughing at the spot. Thumbs up to the ad agency Proximity, this spot rocks!
Agency, City: Proximity Canada
Client: PepsiCo Canada (AMP Energy)
Spot Title: Eric‘s Good Morning
Creative director: John Gagne, Jon Webber
Copywriter: Jon Ruby
Art director: Jeff Da Silva
Agency Producer: Christie Gawenda
Production House: City: Suneeva - Toronto
Executive Producer: Michi Lepik-Stahl
Director: Jeff Aron Lable
DP: Chris Malby
Editorial: City: Ricochet Post - Toronto
Editor: Gord Koch / Igor Boros
Planner: Zach Klein
Account Management: Andrea Cook, Lindsay Bernard

LG Ally Phone "The Plan" Iron Man 2 Ad

LG teams up with the new movie Iron Man 2 in this new ad entitled The Plan and the new LG Ally Phone.
Advertising Agency: Young & Rubicam New York, USA
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Global Creative Director: Darren Moran
Creative Director: Gabe Hoskins
Art Director: Gabe Hoskins
Copywriter: James Maravetz
Executive Producer: Jessica Dierauer
Production Company: Biscuit Filmworks
Director: Tim Godsall
Director of Photography: Matthew Libatique
Executive producer: Holly Vega
Line Producer: Rick Jarjoura
Editing House: Arcade Editorial
Editor: Geoff Hounsell
Asst Editor: Hayley Mann
Producer: Ali Reed, Deanne Mehling

"7 Steps to Windows 7" With Symantec

At Great Ads we are all about showcasing the best in advertising and this clever spot for Symantec is no exception, besides I'm sucker for a handsome cowboy. The ad takes a humorous approach to discussing the complex challenge of businesses both large and small migrating Windows 7.
Check out the Symantec website for info on their Windows 7 migration service HERE

Oh but there's more, my first reader who can tell me what the license plate reads in the ad I posted on Monday, April 30, 2007 will get a free copy of the Symantec Backup Exec System Recovery (BESR) as a token of our appreciation for being a loyal reader of Great-Ads. BESR delivers reliable backup and recovery for small and growing businesses and recovers data in seconds, and systems in minutes.
Simply email me your answer at "" and I'll post the winner in the comments.

2010 FIFA World Cup Ad "The Power of 10" ESPN

Produced by ESPN in conjunction with Wieden + Kennedy and directed by cinematographer Lance Acord (Being John Malkovich, Adaptation, Lost in Translation), “Power of Ten” celebrates the honor and burden that comes with wearing the most sacred jersey number in soccer (set to U2’s “Out of Control”).

This is the third spot released in ESPN’s “One Game Changes Everything” campaign, which consists of a total of five spots. The spots focus on the passion, traditions, rivalries and glory that are unique to the World Cup.

“Robben Island,” debuted on April 7 and focuses on the historic impact of the 2010 World Cup being held in South Africa, followed by the debut of “United” on April 21, which conveys the passion for the FIFA World Cup that unites disparate cultures (set to U2’s “Magnificent”).

AD AGENCY: Wieden + Kennedy NY
DIRECTOR: Lance Acord
AD CAMPAIGN: One Game Changes Everything
WHERE AIRING: Across the ABC/ESPN family of networks

Funny Commercial for Caloi bikes "Choco-Lazy"

A great new commercial for Caloi Bikes in Brazil entitled Choco-Lazy.
Caloi bikes. Life in motion.
Advertising Agency: Fabra&Quinteiro, São Paulo, Brazil
Creative Directors: Alexandre Manisck, Paschoal Fabra Neto
Art Director: Bruno Cirello
Copywriter: Gustavo Azevedo
Production Company: Tatanka Films
Director: Anésio Jr
Post-Production: MZ Filmes - Homero Arce / Rafael Zachi
Sound Design/Arrengement: Lua Nova
Aired: April 2010

The Webby Awards Unveil Winners For Best Interactive Advertising

The 14th Annual Webby Awards today unveiled the winners in interactive advertising, with BBDO leading with 12 awards, followed by TBWA\Chiat\Day (4), BBH (4), DDB Stockholm (3), and Wieden + Kennedy (3).

At the star-studded ceremony on June 14th in New York City, BBDO will be presented with the Webby Agency of the Year Award, which recognizes the most successful agency across all Webby categories, including, interactive advertising, websites, mobile sites, and online film and video.
Academy judges like R/GA's Bob Greenberg, Ogilvy's Lars Bastholm, and Crispin Porter + Bogusky's Alex Bogusky selected Webby Awards winners, while people around the world cast nearly one million votes in The Webby People’s Awards, setting a new Webby record. A full list of both Webby Awards and People’s Voice Awards winners can be found at
Other highlights of The 14th Annual Webby Awards include:

Several groundbreaking interactive advertising campaigns receiving Webby Awards include:
- Evian’s “Roller Babies” (BETC Euro RSCG)
- Volkswagen’s “The Fun Theory” (DDB Stockholm)
- Starbucks “Love Project” (BBDO New York)
- The Grammy Awards” “We’re All Fans” (TBWA\Chiat\Day)
My vote went to Evian's Roller was just darn cute.

Achieving both critical and popular consensus, five works won both a Webby Award and a People’s Voice Award including:

Kit Kat’s “Jesus” (UbachsWisbrun/JWT)
The Grammy Awards’ “We’re All Fans” (TBWA\Chiat\Day)
Volkswagen’s “The Fun Theory” (DDB Stockholm)
“Yearbook Yourself” (Colle + McVoy)
“Can Hands” (Bridge Worldwide)

Two campaigns won Webby Awards in multiple categories:

- Nike’s Tour de France “Chalkbot” (Wieden + Kennedy):
Best Integrated Media Plan and Online Campaigns
- Volkswagen’s “The Fun Theory” (DDB Stockholm):
Online Guerilla & Innovation and Online Campaigns

Winning agencies ranged from large agencies like R/GA and United Kingdom’s Dare to Sweden’s London’s Akestam Holst and Minneapolis’ Colle + McVoy

“From viral videos to Facebook memes to wildly popular branded content and games, this year’s winners demonstrate interactive advertising’s growing influence on pop culture,” said David-Michel Davies, executive director, The Webby Awards. “We’re thrilled to honor the agencies and brands that are pushing the medium in exciting new directions.”

Hosted by B.J. Novak of NBC’s The Office, the 14th Annual Webby Awards ceremony will feature winners and honorees delivering five-word speeches in the tradition of past Webby victors like Al Gore (“Please don’t recount this vote.”), R/GA’s Bob Greenberg (“Agency for the Digital Age”), and Jimmy Fallon (“Thank God Conan got promoted”). Speeches and ceremony highlights will be broadcast on the Webby Awards YouTube channel ( The ceremony will also mark the culmination of Internet Week New York 2010, a weeklong festival celebrating digital culture that’s expected to draw 20,000 people to over 100 events throughout New York City.

About The Webby Awards
Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 14th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Microsoft Expression; Aol; YouTube; Pepsi; Aquent; Yahoo!; Corbis Images; HP, Tribal DDB Worldwide; East Media; IDG; PricewaterhouseCoopers; 2advanced.Net; KobeMail; Museum of the Moving Image; Behance; Business Insider; Time Out New York; paidContent and The Guardian.

The Future of Advertising

An interesting new ad campaign for the Swedish newspaper "Dagens Industri". The spot makes fun of the social media phenomenon, disguising itself as a case study in the future of advertising. While trying to convince us that traditional advertising still works, more specifically print ad campaigns....Thumbs up to that!
Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Directors: Max Hansson, Henric Almquist, Patrik Reuterskiöld
Copywriter: Martin Johansen
Additional credits: Lina Wätte, Maria Jonsson, Peter Fellman, Erik Lennmark, Oskar Skott, Daniel Åhlman, Mattias Karlsson
Published: April 2010
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