2010 Super Bowl Ads That Don't Cut It

Another 2010 Super Bowl Ad that didn't make the cut this year. ManCrunch was hoping to buy a spot for the Super Bowl and submitted this baby for consideration, CBS had this to say after rejecting the ad: "After reviewing the ad -- which is entirely commercial in nature -- our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions." Does anyone really believe that ManCrunch could afford to fork $3 million for a 30 second spot during the SuperBowl....please who they trying to fool.

Sussex Safer Roads "Embrace Life" TV Advert

A new ad for the Sussex Safer Roads Partnership out of the UK titled "Embrace Life". This commercial is truly the best commercial I have ever seen!
“Sussex Police stop thousands of drivers every year for failing to either not restrain themselves properly, or restrain their passengers properly. In 2008, over 100 Fixed Penalty Notices were issued to drivers who failed to restrain their children properly in the vehicle – and one can only imagine the impact this would have had should those vehicles have been involved in a collision.” See more here at http://www.embracethis.co.uk/ you will be taken to the Sussex site right after the ad plays. The spot was produced by the SSRP itself, brilliant....absolutly brilliant.

The New Egotist Network Wants Creative Industry Pros

Visitors to Great-Ads surely know of the Denver Egotist's website(has anyone found out his name yet!?) anyway that's another story. The Egotist has launched a site redesign and introduced a great new Network Platform for creative pros. They are accepting applications right now for individuals who can report on local creative happenings, so get over there if you can offer your creative genius to the world.

Introducing the First Hyperlocal Blogging Platform for the
Creative Industry
Denver, CO -- While thousands of blogs report on creative work happening around the world, The
Egotist Network has created a blogging platform that helps cities cover their own local markets.
Members of the creative industry care about what’s going on in their home city – whether it’s a
campaign launched by a competing agency or a new job post from a better shop down the road.
As of today, The Network is accepting applications from creative-industry pros in cities around the
world to run their own version of the site.
The Egotist platform has been tested by a creative team in Denver, Colorado USA for the last
three years. For those invited to participate, the platform comes with a plan for building their citysite
quickly, effectively and profitably – the way Denver has succeeded in doing.
“Any motivated individual now has access to a proven system for bringing their local community
together and making money doing it,” said Ben Pieratt, Creative Director for The Egotist Network.
“Very few existing sites promote their local creative scene. Given our experience with Denver and
the conversations we’re currently having with other cities, this is something that’s clearly in high
demand wherever you live.”
For more information: http://theegotistnetwork.com/.
To see the platform in action: http://www.thedenveregotist.com/.

SuperBowl 2010 Bridgestone Teaser Ads

On Sunday February 7th, Bridgestone will unveil two new commercials during Super Bowl XLIV. Bridgestone is also the sponsor of the Super Bowl XLIV Halftime Show featuring the legendary rock band, The Who. In preparation for the event, Bridgestone has released teasers and behind-the-scenes footage for their two commercials - "Whale of a Tale" and "Your Tires or Your Life". Above is the Super Bowl XLIV 2010 Whale Of A Tale Bridgestone teaser ad, and below is Your Tires or Your Life teaser. We will have to wait till SuperBowl Sunday to see what happens in these two commercials.

For all you behind the scenes fanatics, you might enjoy this clip from the action behind the Whale of a Tale spot.

Sorry all but so far all I know is that these Super Bowl ads are being done by The Richards Group. Special thanks to Eric at MediaLink for passing this our way.

2010 U.S. Census Bureau and GlobalHue Latino Invites Viewers to Build Communities

Just as enjoyable as the spot is too watch, the making of this ad is just as good, check it out below.

U.S. 2010 Census "Community" Project Credits
Title: Census "Community"
Length: :30
Debut date: 1/18/10
Film locations/studios: Gary's Loft, Brooklyn, NY.
Client: U.S. Census Bureau
COTR Branch Chief: Kendall Johnson
Program Analyst: Angelia Banks
Hispanic Communications Consultant: Rafael Ignacio Maldonado
Advertising Agency: GlobalHue Latino
Creative Director: Amany Mroueh
Assoc. CD: Felipe Godinez
Senior Copywriter: Gerard Garolera
Executive Producer: Rosa Matos
Director: Shilo
Production Company: Shilo
Creative Director: Jose Gomez
Associate CD: Mike Slane
Director of Photography: Martin Ahlgren
Executive Producer: Santino Sladavic
Senior Producer: Hilary Wright
Line Producer: John Gomez
Coordinator: Brittany Geber
Editors: Adam Bluming, Akira Chan
3D Lead: Blake Guest
3D Model/Animation: Blake Guest, Trentity De Witt, Zach Christian, Mason Stapleton, Colin Cromwell
3D Lighting/Rendering: Erik Anderson, Walter Schulz
Compositing: Mike Slane, Ed Laag
Rotoscoping/3D Tracking: Tim Turner, Nathan Davies
Telecine Company: Company 3
Colorist: Dave Hussey
Music Company: Face The Music, Bicoastal
Composer: Face The Music
Executive Producer: Adam Joseph
Audio Mix: Penny Lane Studios
Engineer: Robert Sorrentino
Producer: Jackie Sparks
Principal Talent: Brianna Gonzalez

Press Release:
A new spot for the U.S. Census Bureau aimed specifically at the country's growing Latino community began airing nationwide last week, with the goal of increasing the participation of Latin Americans in the 2010 Census. The colorful, warm and imaginative spot is a key component of an integrated campaign from GlobalHue Latino targeted to America's Latino population, which consists of nearly 47 million people and comprises the country's second largest (and fastest growing) ethnic group. Artfully combining live-action cinematography and stylized animation, the :30 "Community" spot showcases the full talents of the filmmakers from U.S. creative production company Shilo (www.shilo.tv).

"After analyzing the results of the 2000 Census, it became very important to ensure that the voices of Latin Americans are heard loudly and clearly in 2010," said Amany Mroueh, GlobalHue Latino's creative director. "Knowing that participation determines how funds are allocated for public education, parks, and community and other vital public services, we partnered with Shilo to craft an artful and compelling film that would engage the hearts and minds of our audience."

According to Shilo co-founder and creative director Jose Gomez, the agency's Amany Mroueh, associate CD Felipe Godinez, senior copywriter Gerard Garolera and executive producer Rosa Matos provided a thoughtful script, where a young girl uses clay to create a community of her dreams, and a voiceover begins in Spanish, "Your daughter spent hours and hours designing the community of her dreams… You will be able to help make it a reality in about 10 minutes," and ends with, "It's in our hands. U.S. 2010 Census.

"We loved the original idea and the metaphor of the census as clay in people's hands," Gomez explained. "To us, when you're filling out a census form, you're imagining what your community can be, and we wanted to infuse that sense of imagination into the spot. Everyone embraced that idea, and in the finished spot, the community the little girl creates is connected to her imagination through our visual storytelling."

After casting Brianna Gonzalez as their talent, Gomez, Shilo's project ACD Mike Slane, director of photography Martin Ahlgren and their team chose Gary's Loft in Brooklyn as their film location. In constructing their set, they built a moveable wall that gave them flexible use of the loft's natural light and existing room structures. The live-action cinematography was captured on 35mm film using the 435 Xtreme 35mm motion picture camera and an array of custom lenses.

Shilo's West Coast executive producer Santino Sladavic detailed some the signature craftsmanship behind the design of the spot's animated "clay" elements. "Jose is truly a master at character creation and animation, as we've all seen in many different types of projects over the years," he said. "Before he personally designed the clay community with characters, vehicles, buildings, parks, clouds and stars, he put a lot of thought into every facet, and he set our entire team's sights on developing a style of claymation that's unique to Shilo."

Indeed, Gomez, Slane, 3D lead Blake Guest and their fellow artists pursued that challenge with a specific mindset. "Our goal was to ensure that every character or clay creation reinforced Brianna's charming, easy-going personality, so we did things like making the characters very simple in design," said Gomez. "Then, based on our extensive motion studies of clay, we used actual fingerprints and impressions in the CG renderings to make them feel more real, while using subsurface scattering techniques to take the look closer to the border between reality and imagination. At the end of the day, we just hoped it would feel really warm and perfect, and that it would make people smile."

Finally, the Shilo crew also praised the artists at Face the Music for their great musical contributions to the spot... and everyone at GlobalHue Latino and the U.S. Census Bureau for the trust and respect that made such a successful collaboration possible.

For the U.S. Census Bureau, leadership included COTR branch chief Kendall Johnson, program analyst Angelia Banks and Hispanic communications consultant Rafael Ignacio Maldonado. For Shilo, credits also include senior producer Hilary Wright, line producer John Gomez, coordinator Brittany Geber, editors Adam Bluming and Akira Chan, and artists Trentity De Witt, Zach Christian, Mason Stapleton, Colin Cromwell, Erik Anderson, Walter Schulz, Ed Laag, Tim Turner, and Nathan Davies. Dave Hussey of Company 3 served as the project's colorist, and the final audio mix is courtesy of engineer Robert Sorrentino of Penny Lane Studios.

New Ads From Arnold Worldwide for the 2011 Volvo C30 and C70 - "Switch" and "Intersection"

Above is the Volvo "switch" ad, and below "intersection".

CLIENT, LOCATION, WEB SITE: Volvo Worldwide, Sweden, Volvo.com
PRODUCT: Automobile
NAME OF SPOTS: C70 “Switch”, C30 “Intersection”
Chief Creative Officer: Pete Favat
Creative Directors: Chris Carl, Stephen Ward
Art Director: Luke Perkins, Rob Kottkamp
Copywriter: Mike Howard, Will Chambliss
Agency Producer: Bill Goodell
Production Company: Park Pictures
Director: Joaquin Baca-Asay
Producer: Lalou Dammond
Post Production: Bug Editorial
Editor: Andre Betz
Post Production: Brickyard VFX
Colorist: Tim Masick, Co. 3 New York
Licensed Music: C70 “Oh Boy” by Miss Li
C30 Intersection: Opera Track “Muzettas Waltz” by Puccini (Licensed by Arnold (Music for Picture), Hip Hop Track “Slag under Baltet” by Petter (Licensed by VCC)
Remix: C30 Intersection: Music For Picture, NY
Engineer: Soundtrack, Mike Secher, Mike Letourneau
Voiceover / Talent: Josh Hamilton
Media Schedule: Cable and Cinema
Launch Dates: C-30 January 2010, C-70 February 2010

Saturday Night Live 'Sharper Image iSleepPRO' Spoof Ad

Kenan Thompson stars in this SNL spoof ad featuring a sleeping aid product from Sharper Image made specifically for African-Americans. Just turn the dial from 'white noise' to 'black noise' and fall asleep to soothing sounds like "Muffled Tyler Perry Sitcoms", "Old Lady Complaining About Foot Problems" and the movie "Friday".

Saturday Night Live 'Mom Jeans' Spoof Ad

When this now classic spoof ad first aired back in 2003 it spawned the tagline 'mom jeans' into our common vernacular beside terms like MILF and soccer mom.  The satirical spot features Tina Fey and Amy Poehler strutting themselves in their nine inch zippers and casual front pleats.  With slogans like "I'm not a woman anymore, I'm a Mom!" the spot did ruffle a few feathers in the feminist movement. I'm still waiting for Dad jeans.

Saturday Night Live 'We Make Hybrids Too' Spoof Ad

In this satirical spoof ad, Ford's Hybrid's safety is questioned as two young passengers get the ride of their lives. What starts off as a Prius' connection with nature, the Ford Hybrid soon becomes a death trap. Kenan Thompson steals the spot with his over the top expletives in his time of crisis.

Saturday Night Live 'First Citiwide Change Bank' Spoof Ad

The people at First Citiwide take their job very literal, in that they only make change. Written and starring SNL head writer Jim Downey, this parody commercial is one of the few cameo appearances he has made for the show. A perfect mix between satire and the absurd this spot will go down as one of SNL's most notable.

MAD TV Spoofs Kelly Ripa's Pantene Ad

Nicole Ritchie actually pulls off a great performance with her over the top Kelly Ripa imitation in this funny Pantene parody ad. MAD TV have always been known for their exaggerated characterizations in their spoofs and this one is no exception.

MAD TV Parody Ad of Feists iPod Nano Spot

Spoofing one of Apple's best known iPod ads at the time was a no-brainer for the people at MAD TV. MAD TV has always been known for their somewhat accurate parody ads, as the production values on this spot were pretty good. The catchy original song "1234" by Canadian singer Feist lends itself well to being satirized, as the lyrics are very interchangeable - it even has a great Sesame Street version too.

The Republic of Bacon Ad Campaign

If you are a bacon lover then the new advertising campaign for Maple Leaf Foods, The Republic of Bacon is going to make your mouth water.
Spa Commercial for Maple Foods Republic of Bacon, every guys dream spa eh? The other two spots in the commercial campaign include the Wedding Proposal (my personal fav of the bunch) and Sorry.

Advertising Agency: John st., Toronto, Canada
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Patrick Shing
Copywriter: Paul Constantakis
Broadcast Producer: Dale Giffen
Account Team: Melissa Tobenstein, Robyn Crookshank, Tara Giacinti
Director: Michael Downing
Production Company: Suneeva, Toronto
Executive Producer: Michi Lepik-Stahl
Line Producer: Kim Hubert
Director of Photography: Bryan Newman
Editorial: Ross Birchall, Bijou, Toronto
Post Production: Soho, Toronto
Music and Sound Design: Vapor, Toronto

Langara College "The Rethink Scholarship" Promo Ad

Awesome video promo for the The Rethink Scholarship at Langara College. An $18,000 scholarship is awarded to the top Art Director and Designer who enters the winning piece of work...good luck all.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Rory O'Sullivan
Writer: Simon Bruyn
Designer: Rory O'Sullivan
Producer: Anne Rubenstein
Photographer: N/A
Illustrator: Rory O'Sullivan
Studio Artist: Chris Neilsen, Taran Chadha
Aired: January 2010

Wrangler RED "We Are Animals" TV Spot

Wrangler's new image for the 2010 Spring/Summer season is seeing Red, this is TV spot for the We Are Animals campaign. A powerful, visceral campaign centered on the human being's most primary instincts. Men and women have been photographed in red waters or amidst the fury of twirling red dust. A new approach to the concept We Are Animals by a fit, strengthened Wrangler. The campaign We Are Animals comes packed with emotions. Each image is a high dose of adrenalin, tension and passion, with red as the basic color. Each character becomes the personification of the inner strength of an unleashed man, a sweeping animal alter ego. The new campaign features two distinct phases, the first one to be shown at Berlin’s Bread&Butter, with an important presence in the city and in the specialized press on the occasion of the fair. In March, there comes the second assault, aimed at the public through several channels –graphic, street ads, digital, and stores.
Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Art Buyer: Marie Moulin
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,

Controversial Air New Zealand Cougar TV Ad Commercial

This new ad for Air New Zealand was created to advertise their grab-a-seat deals, it ended up being being pulled from TV and had to be banned from the air due to people's complaints about the use of the term cougar. Rape Prevention Education director Kim McGregor told the NZ Herald the ad was objectionable on several levels and that some Air New Zealand staff were concerned about the promotion.

"They find it degrading and that it is encouraging potentially harmful behaviour, so my question is why is our national carrier promoting sexually predatory behaviour?"

New Axe Twist Robot Commercial

Directed by the Perlorian Brothers, this ad for Axe called "Twist" demonstrates how making a good impression at the right time gets you places. The Mill contributed to the ad by creating the robot arms which lend a helping hand, or rather pincer, to make sure the hero character is suitably groomed and ready for action at all times.
Agency: Ponce Buenos Aires
Agency Producer: Brenda Morrisom Fell
Creatives: Hernan Cerdeiro, Ariel Serkin
Production Company: Furlined / Soft Citizen
Director: The Perlorian Brothers
Producer: David Thorne (EP), Eliza Pelham Randall
Director of Photography: Bryan Newman
Editing Company: Beast Editorial
Editor: Leo Scott
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Lead Flame Artist: Chris Knight
Assistant Artist: Andy Bate
Lead CG Artist: Robert Sethi
CG Artists: Steve Beck, Jong Jin Choi, Christian Andersson,
Frederic Durand, Jaime Fernandez Muro

Listerine : The Great Indian Snake Charmer Ad

New commercial for Listerine voted one of the 10 funniest ads of 2009. Bondhu, the only son of the world famous Mystic Snake Charmer "Maya", he is forced to take over his family business on the banks of the holy river Ganga, in the ancient pilgrim town of Varanasi. But blow as much as he can, every snake rejects his charms and the hypnotic tune of his pungi. Snake after snake desert him and escapes back to the wilderness until his Gypsy Godmother solves the case of the disappearing snakes.

Client: Johnson & Johnson
Agency: JWT India
Production Company: Good Morning Films
Director: Shashanka Chaturvedi
Executive Creative Director: Senthil Kumar, Tista Sen
Art Director: Piyash Ghosh
Copywriter: Senthil Kumar
Producer: Vikram Kalra
Agency Producer: Suprotim Day

Jack Daniel's "Proud" Ad

Jack Daniel's Whiskey "Proud" commercial, the campaign continues a series of brilliant Jack history commercials.

Client: Jack Daniel's
Advertising Agency: Arnold
City/State: Boston, Mass.
Chief Creative Officer: Pete Favat
Creative Directors: Wade Devers, Wade Paschall
Associate Creative Directors: Lee Walters, Chad Leitz
Executive Producer: Billy Near
Assistant Producer: Reaghan Puleo
Account Executive: Chris Ferko
Business Manager: Maria Rougvie
Production: Brand New School
City/State: Bicoastal, USA
Director: Jonathan Notaro
Art Directors: Mario Stipinovich, Eric Conception
Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza
CG Lead: Vadim Turchin
3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian
2D Animation: Stieg Retlin
Storyboard Artist: Will Rosado
Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold
Executive Producer: Danny Rosenbloom
Head of Production: Devin Brook
Producers: Toby Sowers, Mike Sullo
Production Coordinator: Ilona Klaver
Original Music: The Lodge
City/State: New York, NY
Creative Directors: Eric Hillebrecht & Colin Thibadeau
Composer "Proud": Demian Sims
Executive Producer: Sallie Moore
Producer: Heather Weisberg

Diesel Be Stupid Ads - The Official Be Stupid Philosophy

The Diesel Be Stupid Official Philosophy, and the entire print campaign could be the best advertising campaign we've seen from Diesel.

Ad Agency Anomaly launches their first work for Diesel, a campaign that encourages consumers to "be stupid". Diesel consolidated its global advertising account into Anomaly in September.

The campaign, entitled 'be stupid', was devised in collaboration with Diesel’s creative team, and encompasses press, outdoor, digital and viral activity. Music is by a band called We Have Band and the song title is Honey Trap.

Advertiser: Diesel
Advertising Agency: Anomaly London
Released - January 2010
Country - Worldwide

How Search Ads Work

For those who have wonder just how Google Ads and advertising through Google search works, Nundu a product manager for the Big G does a great job of explaining it for you.

2010 SuperBowl XLIV Ads - Rejected CareerBuilder.com Spot

CareerBuilder.com jumped into the banned SuperBowl Ads game this year with these commercials that were rejected for the 2010 Super Bowl to air on TV during the game....ya right.
Actually these two spots were finalists in a contest similar to the Crash The SuperBowl Contest by Doritos, where ads were submitted and may the best spots win.

The 'Wassup?' Phenom Spot by Budweiser

Premiering in 1999 during NFL's Monday Night Football, this now decade old classic commercial can finally be appreciated for its impact. The spot was inspired from a funny film short by director Charles Taylor that Ad Agency DDB later pitched to Anheuser-Busch and a pop cultural phenom was born. The popular ad is also critically acclaimed and has recently been inducted into the CLIO Hall of Fame honoring the best creative advertising.

PUMA Web Film Spots

Director Jared Eberhardt has just completed four new films for Puma, this one titled "Motor" and the others include Puma Running, Golf and Fitness. They combine a playful live-action with a fully illustrated set that National Forest collaborated on. Each shares the same overall concept, but varies in both the content and execution of the action – a modular world of sport, games, animated backdrops and hairy monsters.
Director – Jared Eberhardt
Cast: Rikki Fowler, Sergio Cilli, Michael Hsiung, Jerod Partin, Kevin Lenhart, Tommy Cunningham, Erica Blasberg, Carrie Gross, Kyle Hindin, Josh Forbes, Eric Ledgin, Johanna Frisk, Max Aria, Fred Abramyan, Gayle Steffens, Nicole McDonald, Annet Mahendru, Joel Stubbs, Earl Moore, Ethen Jimenez, Addy Richley, Max Richley, Isaac Weber, Erin Kirstein, Alicia Amie, Tara Macken, Mark Schoenecker
Producer: Jared Eberhardt & Imari McDermott
Original music: The Shag ‘Stop and Listen’
Art Director: National Forest, Justin Kreitemeyer, Steven Harrington
Art Department: Sara Newey, Laurel Hitchin, Justin Trask, Christy MacCaffrey, David Lafond, Matt Carey, Jonathan Miertchin, Matt Carey, David Lafond, Sadaf Azimi, Vanessa Lam, Andy Holder
Construction: Company Inc Sets, Bill Horbury, Reno Spear, Patrick Spall, Miguel Burris, Paul Carr, Dayne Oshiro, Beth Goodnight, Jonny Hirsch, Christopher Pippen, Andy Holder
Wardrobe: Gena Tuso
Makeu: John McKay, Nathan Dwell
Hair: John Ruggiero, Sandra Jahannia
Choreographer: Ginger Gonzaga
Assistant director: George Nessis
Second Assistant director: Sendeu Flippin
Gaffer: Chris Dale
Jib Operator: Lou Duskim, Mike Pusatere
AC: Jaxon Woods
Key Grip: Chris Hyde
Lighting Board: Diego Garcia

RayBan Viral Guy Gets Sun Glasses Tattooed on his Face

RayBan is back with a new viral spot for their sunglasses, this time a guy has sun glasses tattooed on around his eyes and face.
The viral spots are courtesy of NeverHide Films...we love these guys. Check the links below to see more of the RayBan viral spots and NeverHide Films.

PSP Beaterator Viral Spot with Chico Mann, Psycho Les, Spree Wilson, Chin Chin, KDef

"Beaterator's new mobile studio is a very cool piece of technology, as it lets musicians create high-quality music that's equal to what once took a roomful of equipment to design," noted Sasso. "I wanted to create spots that captured the focus and energy of these musicians while making it apparent that the PSP was at the center of their craft, which led to awesome shots of truly talented artists immersed in a creative trance."
Manic Director and VFX Artist Nick Sasso shot, edited and handled all post production on a series of five web virals for the new mobile studio/beatmaker feature on the hit Beaterator video game for SonyPlaystation Portable (PSP). The videos, done in collaboration with Wax Poetics for Rockstar Games (of Grand Theft Auto fame), each feature known musicians, lost in a creative haze as they mix new tracks on Beaterator.

Sasso perfectly meshes the energy of the underground music scene and the creative capabilities of Beaterator with wordless sequences set against an array of Brooklyn and Jersey City landmarks, classic city buildings, and small businesses. Chico Mann features the artist of the same name rocking out to PSP on his city stoop before descending into his basement studio. Chin Chin and Psycho Les feature those artists similarly jamming between Beaterator and their studios. KDef stars that artist sifting through the overstuffed racks of vinyl in a glorious old record store while pausing to mix on his PSP. Spree Wilson is set against the soaring Brooklyn Bridge and the Hudson River, with Wilson enraptured with his creative efforts. Energetic, colorful graphical patterns bring each spot to a close. Sasso shot the videos over the course of three days on a RED camera.
"Nick continues to impress with his ability to take a creative concept and turn it into a final product," stated Manic Managing Director Bob Cagliero. "He can single handedly take on the workload that usually gets shuffled around between three or four different studios. Nick's work ethic and versatility are trademarks of our very strong staff, which is exactly why agencies keep coming back to Manic."
The Creds:

Client: Rockstar Games
Product: Beaterator for SonyPSP
Spots Title: Chico Mann (featured), Psycho Les (featured), Spree Wilson (featured), Chin Chin, KDef
Air Date: January 2010

Agency: Wax Poetics
Creative Director: Andre Torres
Executive Producer: Dennis Coxen

Production/Post: Manic
Director: Nick Sasso
DP(s): Tim Naylor, Damien Barba
Editor/VFX Artist: Nick Sasso
Creative Director/Design: Fran Roberts
Designer: Ben Hill
Managing Director: Bob Cagliero
Production Manager/Line Producer: Emily Gleicher

Shoot Location: Brooklyn, NY/Jersey City, NJ

The Coca-Cola "Happiness Machine"

A special Coke vending machine was placed in the middle of a college campus to share the happiness.
A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness. Where will happiness strike next?

ASHLEY GREENE wearing ZERO for Sobe and Strawberry Dragonfruit

Ashley Greene photo shoot for Sobe. Could this even be a surprise preview of a Sobe Superbowl ad coming up in a few weeks.
Apparently nothing comes between Ashley Greene and her SoBe. Nothing.zero! And to prove it, "The Twilight Saga" actress is celebrating the launch of SoBe Lifewater's newest 0 calorie flavors Cherimoya Punch and Strawberry Dragonfruit by posing in SoBe skinsuits for the pages of Sports Illustrated's iconic Swimsuit issue. The advertising spread from SoBe, a vibrant PepsiCo brand, appears exclusively in the eagerly-anticipated 2010 edition which hits newsstands Wednesday, February 10.
Song title is "Landline" by Oberhofer.

Nike The Last 1% Give Everything Ad

Newest Nike commercial titled "The Last 1%". The Nike Give Everything ad, from Barcelona, Spain ad agency Villarosas features Werder Bremen, I am the last 1%

Agency: Villarrosas, Barcelona
Creative Director: Frank Hahn
Copywriter: Sharon Cleary
Art Director: Chrisrophe Pugmire
Agency Producer: Melanie Andrada
Production Company: Partizan, London
Director: Saam Farahmand
Producer: Grace Bodie
DP: Haris Zambarloukos
Celebrity: Werder Bremen

The Axe Detailer Cleans Your Balls Ad Campaign

Axe takes their marketing to a whole new level with this new ad for the Axe Detailer, Cleans Your Balls.

Top Digital Audio Productions "What sound can do"

Amazing how using an adorable baby can make any commercial that much better, Saatchi & Saatchi, Italy did just that with the new ad for the Top Digital Audio Productions company.

Advertising Agency: Saatchi & Saatchi, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Sound Design: Top Digital

This Is It Michael Jackson Final Finished Version by Spike Lee

Legendary director Spike Lee chose Smoke & Mirrors New York (SMNY) to do post and VFX work for a special postmortem tribute to Michael Jackson. The video is a stirring montage of images spanning the King of Pop's lifetime and is set to the sounds of This Is It, a track that is two decades old.

"When Spike (Lee) asked us to be involved in a secret project, of course we said yes. It was a huge compliment to SMNY, as he could have chosen anyone to help him achieve his vision," noted Smoke & Mirrors CD Sean Broughton. "We knew this would not only be a fun project, but a heartfelt goodbye to the King of Pop."

This project is the latest in a long line of music videos for which SMNY has handled the VFX, and a fluid process has been installed to handle the workflow. Nick Seresin led the team of artists at the SMNY facility, working tirelessly to finish on a tight deadline. The crew used Autodesk's Flame to create seemingly three-dimensional movements to Lee's deftly chosen assortment of videos and photos spanning fifty years, from Jackson's childhood to his live performances to his interactions with his hoards of fans.

As they refined the edit, more photos became available and every department at SMNY came together to expertly rotoscope and matte paint to achieve Lee's vision and ensure delivery. To bring all the different film and archive mediums together, SMNY employed its new Da Vinci grading solution, helmed by the legendary Ben Eagleton, to do a masterful grade of the final work. The finished product is a joyous celebration of the singer's life; a careful mixture of slowed-down video, treated still shots and classic reels that pay homage to Jackson's life.

Song Title: This Is It
Air Date: December 2009
Prod Company: 40 Acres and a Mule
Director: Spike Lee
Director of Photography: Malik Sayeed
Editor: Barry A. Brown
Producer(s): Spike Lee, Butch Robinson
Additional Camera: Kerwin Devonish, Rick Sarmiento
Post/Effects: Smoke & Mirrors NY
Lead Flame Artist: Nic Seresin
Flame Artist: Stephanie Isaacson, Sam Caine, Sean Broughton, Philip Akka
Flame Assistant: Ross Vincent
3D Artist: Steve Parish, Mike Donovan, Wei Louie, Serkan Ertekin, Greg Calas
Producer: Lauren Shawe
Color Correction: Smoke & Mirrors, NY
Colorist: Ben Eagleton
Producer: Lauren Shawe
Color Correction: The Mill
Colorist: Damian van der Cruyssen
Music: Michael Jackson
Shoot Location: Gary, Indiana

Sports Jobs with Junior Seau

This is the new commercial and promo for Sports Jobs with Junior Seau upcoming episode "Sports Reporter", a new sports program on Versus.

Advertising Agency: Viewpoint Creative, USA
Creative Director: Shawn Peters
Executive Producer: David Shilale
Agency Producer: Dana Isenberg
Line Producer: Marji Schmidt
Creative Director / Design: Joseph Kiely
Designer / Animator: Matthew Silbert
Flame Artist: David DiNisco
Creative Editor: Ryan Hensley
Mix / Sound Design: Todd Hrinda
Production Company: Beef Films
Director of Business Development: Amy Coblenz

Audi's A5 TDi Controversial Suicide Commercial

A disturbing but funny new commercial for the new Audi A5 TDi which shows a man trying to kill himself in an Audi A5 TDi. No doubt Audi will deny being responsible, but that should make the spot go even more viral.
The Audi A5 TDi spot with the tag line: Clean Diesel Technology, Good for the Environment, Good For You, especially if you are trying to commit suicide.

Sony: Make.Believe, GT4 Commercial

Great new commercial ad for Sony, Make. Believe. Believe that anything you can imagine, you can make real, just ask the star of the spot Lucas Ordonez the lucky guy who beat a field of 25,000.

Client: Sony Global
Campaign: make.believe Videographies
Spot: GT5

Agency: 180 Los Angeles (Santa Monica, CA, USA)
Agency: 180LA
Executive Creative Director: William Gelner
Creative Director: Gavin Lester
Art Director: Jung-Shi Wang
Copywriter: Ben Barney
Executive Producer/Managing Partner: Peter Cline
Producer: Dave Stephenson

Account Directors: Katrin Tenhaaf, Beverly Wurth
Production Co.: Bob Industries
Director: Dom Bridges
DP: Dom Bridges
Executive Producer: T.K. Knowles
Producer: Cliff Schumacher
Production Designer: David King
Shoot Location: Los Angeles

Date: 11/12/09
Editorial Co: Lost Planet
Editor: Bruce Herrman
Executive Producer: Gary Ward

Assistant Editor: Luke McIntosh
Completion/Special Effects
Online Facility: The Mill

Henry / Flame Artist: Andy Bate
Music/Sound Design
Music Co: Mophonics
Composer: Stephan Altman
Executive Producer: Michael Frick

Producer: Shelley Altman
Client Credits: Sony
Director of Marketing & Media: Christine Wu

Manager of Marketing & Media: James O’Leary

Doritos Crash The Super Bowl XLIV Ads

Video & Stills for Download
Fans Nationwide to Determine Which Winning Spots Will Go Head to Head with the Pros
The Doritos brand has revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos "Crash the Super Bowl" challenge, where the stakes this year are bigger and bolder than ever. Contestants are not only competing to have their self-made Doritos commercials aired during the Super Bowl XLIV broadcast, they are shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY's annual Ad Meter. If they can do it, Doritos will award the winners a shared $5 million cash prize. Online consumer voting will determine which three of the six finalists will air as Doritos' Super Bowl commercials during the big game on February 7, 2010. Fans in the U.S. can now vote for their favorite finalist once a day at www.crashthesuperbowl.com between January 5 and 31, 2010. In addition, Doritos is giving online voters a chance to get in on the action by giving away a pair of Super Bowl tickets every day of the voting period.
Broadcast quality video, finalist commercials, soundbites, photo stills, video mash-up and more are available to preview, download and share at: http://www.magicbulletmedia.com/MNR/DoritosSuperBowl
The finalists are:
“Casket” by Erwin McManus of Whittier, CA
“House Rules” Joelle De Jesus of Hollywood, CA
“Kids These Days” by Nick Dimondi of Cary, NC
“The Smackout” by Brendan Hayward of Santa Monica, CA
“Snack Attack Samurai” by Ben Krueger of Minneapolis, MN
“Underdog” by Joshua Svoboda of Raleigh, NC

McDonald's and the Monopoly Free Parking Promo

To celebrate the return of the McDonald's Monopoly Game, they surprised local commuters across Western Canada with free parking in select parking lots.
Everyday over 1,500 lucky commuters landed in free parking spots, local radio stations alerted commuters where the free parking was located for the day and with the use of clever billboards and signs just like the Monopoly Free Parking from the game board; the parking lots were easy to spot.
Advertising Agency: Cossette, Vancouver, Canada
Client: McDonald's Restaurants of Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Director: Scott Schneider
Copywriter: Jeff Shorkey

Alexander Keith's Hold True - Collar and Cell Ads

Alexander Keith's newest commercials created by Publicis, Toronto gives us two new spots titled Collar and Cell.

Advertised brand: Alexander Keith's
Advert title(s): Collar and Cell
Advertising Agency: Publicis Toronto
Agency website: http://publicis.ca
Creative Director: Duncan Bruce
Art Director: Simon Newman
Copywriter: Jason Partridge
Producer: Carlo D'ercole
Director: Craig Brownrigg
DOP: Adam Marsden
Production House: Radke Films

Doritos® Crash the Super Bowl 2010 Finalist Spots

With the SuperBowl just a month or so away all the hype of the upcoming super bowl commercials and ads is ready to take flight. I'm a big fan of the Doritos Crash The SuperBowl Contest, and 2010 installment of the Crash the SuperBowl ads looks pretty good.
Here are a few of the finalists hoping for a chance a cool million dollars if their spot makes it to number one.
Doritos® - Crash the Super Bowl 2010 Finalist - Snack Attack Samurai

Doritos® - Crash the Super Bowl 2010 Finalist - House Rules

Doritos® - Crash the Super Bowl 2010 Finalist - Underdog

And here is the spot that gets my vote, how can you resist and older gentleman with a tazer?
Doritos® - Crash the Super Bowl 2010 Finalist - Kids These Days

Mercedes Benz SLS AMG Photo Shoot by Nick Knight with Super Model Gareth Pugh

Mercedes-Benz has been a long time supporter of fashion, they have taken that relationship one step closer by working with famed fashion photographer Nick Knight to shoot the newest Mercedes-Benz SLS AMG campaign. Given a completely open brief, the English photographer teamed up with Gareth Pugh and model Julia Stegner to create a completely modern aesthetic fitting of the new vehicle, and the brands own aesthetic.

Multiple Personalities with United States of Tara Promo

Blind Director Tom Koh is helping to ramp up the second season of the hit Steven Spielberg produced Showtime series United States of Tara with a :55 promo that cleverly portrays the multiple personality disorder of main character Tara Gregson (Emmy Award-winner Toni Collette).
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