The Cigarette That Saved Lives - The DNA Project

An interesting take on cigarettes showcased here in a new commercial for the "DNA Project" entitled The Cigarette That Saved Lives.
The DNA Project had the following to say about the ad campaign:
Egg Films’ Bruno Bossi recently directed The Cigarette That Saved Lives, a controversial commercial for The DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science with the invaluable support of The Change a Life Trust.
“It came as a surprise, as it does to most people, that we do not have the legislative framework in place to more fully use DNA profiling for crime scene investigation in our country,” says Bruno.
In South Africa, the National DNA Database only has about 133 000 DNA profiles and there are only two South African Police Services labs that can perform DNA profiling on forensic samples.

Conceptualised by Fox P2, The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict.
The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies. “The wonderful thing about this ad is that it creates conversation,” says The DNA Project founder Vanessa Lynch. “Egg and Fox P2 have done a brilliant job.”
Everyone involved with the shoot worked pro bono, from the crew to the rental houses. “This project struck me as one of the more worthwhile causes in our country,” says Bruno. The DNA Project would also like to thank the Change A Life Trust for helping by sponsoring this advert.

Vanessa set up The DNA Project after her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected.
“There was only one chance to collect and preserve that evidence, and it was lost,” says Vanessa. “We can never go back, so that crucial link to my father’s killers was lost with it.”

The Cigarette That Saved Lives is currently screening on local broadcasters as part of the 16 Days of Activism for No Violence Against Women and Children between 25 November (International Day for the Elimination of Violence Against Women) and 10 December 2011 (International Human Rights Day).
“Awareness is one of our biggest problems,” says Vanessa. “You can have the laws and systems in place but you only have once chance to gather the evidence before it’s lost forever.”

Advertising Agency: FoxP2, Cape Town, South Africa
Agency Producer: Katherine Tripp
Executive Creative Director: Justin Gomes
Copywriter: Gavin Williams
Art Director: Michael Lees-Rolfe
Director: Bruno Bossi
Director of Photography: Paul Gilpin
Producer: Kirsten Clarence
Post Production Company: Black Ginger
Editing Company: Priest
Editor: Matthew Swanepoel
Music: Marc Algranti
Music Publisher: Pulse Music NY

Freixenet: Christmas Spot Featuring Sara Baras

Here is a great new ad for the Spanish sparkling wines "Freixenet". The commercial features Sara Baras, José Carlos Martinez and the National Dance Company performing a beautiful dance while immersed in what appears to be the bubbly itself.
Advertising Agency: JWT, Barcelona, Spain
Creative Directors: Alex Martínez, Carles Puig, Óscar Galán
Production: Oxígeno
Director: Howard Greenhalgh
Photography Director: Simon Coull
Edition: Matthew McKinnon
Original Music: Banjo Music
Composer: Iván Llopis
Choreographers: Sara Baras, José Carlos Martínez
Cast: Sara Baras, José Carlos Martínez, Elisabeth Biosca, Agnés López, Kayoko Everhart, Nandita Shakardass
Costume design: Núria Sardà
Special Effects: Pep Bou

Norte Beer "Norte Photoblocker"

I sure could have used this back in the day.
Client: ABInBEV
Product: Norte Beer.
Agency: Del Campo Nazca Saatchi & Saatchi
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin
Creative Director: Ariel Serkin
Creative Team: Ezequiel De Luca / Nicolas Diaco
Account Team: Jaime Vidal / Manuela Sorzana
Agency Producer: Adrian Aspani / Camilo Rojas / Lucas Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producer: Andy Fogwill / Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
PHOTOBLOCKER production: Martin Feigielman –Red Creek
Advertiser’s Supervisors: Ricardo Fernandez / Pablo Firpo / Matias Mediña.

Aspirin Bus Ad "Headache"

Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.

Advertising Agency: BBDO Toronto, Canada
Agency website:
Advertised brand: Aspirin
Title: Aspirin Headache Lights
Headline and copy text: "Aspirin Extra Strength for headaches."
SVP Executive Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Jonathan Guy
Copywriter: Frank Macera
VP, Account Director: Steve Groh
Account Supervisor: Nevena Djordjevic
Production: SGL Communications
Client: Bayer Inc.

Google Chrome "King Arthur Flour"

King Arthur Flour, a 220-year-old Vermont business, shares enthusiasm for the tradition of baking through the Web, and inspires bakers to discover new items, recipes and techniques.
The Power Of The Web...
Good's agency arm Good/Corps has officially partnered with Google for a series of television spots that promote small businesses. The campaign, which began with Good's presentation to Google about the two organizations' shared vision regarding social value, currently has two spots. The first one, Frank Restaurant, about a mom-and-pop establishment, debuted earlier in the fall. The second, King Arthur Flour, is about a centuries-old startup that gained a new lease of life with its partnership with Google.

The aim of the campaign is to connect Google, an economic powerhouse in its own right, with small businesses with a huge history, like King Arthur Flour, and how these businesses have reinvigorated themselves with the help of Google.

Client: Google

via: Creativity Online

Luck Is An Attitude - Martini

Martini launches a new commercial starring Kisser Casting, winner of the Luck Is An Attitude campaign Yuri Buzzi. The song is "Oh Johnny, Oh Johnny Oh" by The Andrew Sisters.
Advertising Agency: Fred&Farid Paris, France
Copywriters / Art Directors: Fred & Farid
Agency supervisor: Rasjida Bouharrak
Agency TV producer: Kate Taylor
Film Director: Peter Thwaites
Production company: Gorgeous, London
Music / Artist: "Oh Johnny, Oh Johnny Oh" / The Andrew Sisters
Music production: Sizzer, Amsterdam

Jack Daniel’s The Holiday Barrel Tree

For all you Jack Daniel's Whiskey lovers comes the Holiday Barrel Tree advertising campaign...whats better than a beautiful illuminated Christmas tree than one made of JD whiskey barrels?
Advertised brand: Jack Daniel’s
Advert title: Barrel Tree
Advertising Agency: Arnold Worldwide, USA
Director Global Marketing – Jack Daniel’s: Carmen D’Ascendis
Chief Creative Officer: Pete Favat
Creative Director: Wade Devers
ACD, Art Director: Corey Favier
ACD, Copywriter: Todd Mitchell
Producers: Billy Near & Ben Ouellette
Project Management: Lauren Butterworth
Business Affairs: Maria Rougvie
Account Management: Paul Nelson, Nate Stewart, Shannon Coletti & Arden Clapp

Coca-Cola "Shake Up Christmas" Commercial

The 2011 Coca Cola Christmas Commercial features another wonderful story line all set to Natasha Bedingfield's song "Shake Up Christmas".

Apple iPod Touch TV Ad "Share The Fun"

Yet another Apple iPad Touch commercial, this one Shares The Fun.
Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum, Scott Trattner
CD: Demian Oliveira, Simon Cassels
Sr. CW: Kevin Butler
Sr. AD: Melinda Keough, Paul Wysocan
Agency Producers: Hank Zakroff, Travis Roever, Tessa Kocourek
Production Company: Anonymous Content
Director: Mark Romanek
DP: Harris Savides
Editorial Company: Nomad Editing Company, Inc.
Editor: Jared Coller
Post Co: D-Train
Lead Flame Artist: Ben Gibbs
via: scaryideas

Lynx & Lucy Pinder Say Sorry For The Banned Ads

The recent banned ads with Lucy Pinder for Lynx actually got the brand to release a interesting apology. The online video has Lynx asking Pinder for give them their stuff back.
If you missed the banned spots, see them here.

Penningtons Styled To Surprise

Penningtons is on a mission to give plus size fashion a makeover, they started by surprising customers with a magic mirror in one of our stores where a some super hot firefighters slid down those fire house poles to the very happy surprise of the women.

Comix Commercial - Veterinarian

Funny commercial from the Italian ad agency Forchets for Comix entitled "The Veterinarian".

Advertising Agency: Forchets, Milano, Italy
Creative Directors: Niccolò Brioschi, Francesco Montella
Copywriters: Federica Guidolin, Luca Regonesi
Art Director: Ritz Colombo
Account Executives: Claudio Grandi, Federica Ravizza
Visual Effects: BUF
Director: Riccardo Paoletti

Dukoral "This is not a good time"

From the Toronto Ad Agency, Torre Lazur McCann comes what I think is the best commercial for a drug in many years...that's right Dukoral, you know the one that helps prevent travelers diarrhea.

Advertising Agency: Torre Lazur McCann, Toronto, Canada
Creative Director: Matt Jaroszynski
Copywriter: Taylor McCarthy
Art Director: Matt Jaroszynski
Agency Producer: Aimee DeParolis
Account: Linda Hawthorne
Prodco: Spy Films
Director: John Grammatico
Executive Producer: Carlo Trulli
Line Producer: Stanny Park
DoP: Peter Collister
Editorial/Online House: School
Editor: Aaron Dark
Sound Design: Vapor
Colour Grading: COLR
Online: Paul Binney, School

New Nando's Last Dictator Standing Commercial

A new ad for Nando's, "Last Dictator Standing". Who ever would of thought anything with Robert Mugabe, Muammar Gaddafi, Saddam Hussein, Nicolae Ceausescu and Idi Amin could be so funny. The music is the Mary Hopkin song, "Those were the Days".
Advertising Agency: Black River F.C, Johannesburg, South Africa
Production Company: Bouffant
Executive Creative Director: Ahmed Tilly
Director: Dean Blumberg
Creative Director: Suhana Gordhan
Art Director: Monde Siphamla
Copywriter: Nhlanhla Ngcobo
TV producer: Iolanthe Grobler
Producers: Melina McDonald, Chanelle Critchfield

dabball App Ode to the Famous Peanut Butter Cup Ad

Art + Games App gets a complete redesign and goes retro with an ode to the popular 80's Peanut Butter Cup commercial.
dabball, the first-ever art gallery + games app for the iPhone and iPad, relaunched this week with a completely new redesign, repricing structure, and retro-inspired web commercial.

In addition to discovering more than 400 original artworks by 43 international artists, art and game enthusiasts can now play all 400+ dexterity games, download featured art as digital wallpapers, as well as take 20% off their favorite museum-quality prints ordered directly from their mobile device.

To celebrate this momentous occasion, ecopop teamed up with We Are Helsinki to create a commercial that pays homage to a popular peanut butter cup advertising campaign you might remember from the 80’s. Peanut butter cups? Yep. Using the same simple analogy to communicate dabball's unique combination of art and games seemed just too delicious to pass up.

Film Credits:
Agency: ecopop
CW/CD: Chad Rea
Production Co: We Are Helsinki
Director: Steve Porcaro
Editor: Steve Porcaro
Music: Marcus S. Johnson

Adidas Originals I Am The PSM

Rohan Blair-Mangat’s latest piece for Adidas was shot over 3 days in the lead up to, and during a concert in front of 12,000 people featuring Snoop Dogg and Gorillaz Sound System in Fortaleza, Brazil. The spot is a clever blend of lifestyle film and commercial, focusing on Pauli "The PSM" who is the enigmatic drummer for The Gorillaz, as well as an ‘influencer’ for Adidas.
Music and Song is by Swindle, "Do The Jazz"

Adidas Originals “I Am The PSM” Credits:
Client: Adidas Originals
Title: I Am The PSM
Production Co: Stink
Director: Rohan Blair-Mangat
Producer: Tom Birmingham
Exec Producer: Edward Grann
Production Manager: Lea Campos
D.O.P: Rohan Blair-Mangat
Editor: Sam Ostrove @ Cut & Run
Post: Diego Vazquez Lozano @ Realise Studio

Samsung Series 7 Slate PC "Limitless Creativity" Commercial featuring SpeedyLegz

Dancer SpeedyLegz helps Samsung promote their new 7 Series notebook PC Slate in a series of new ads. The first two spots are below and the third is set to be released December 1st.
Part 1 of 3

Part 2 of 3

The Samsung "Limitless Creativity" also features the original music/song by the Vitch Music Group.

Canal Digital "The Man Who Lived In A Film"

Ad Agency: Try/Apt, Norway
Copywriter: Lars Joachim Grimstad
Art Director: Egil Pay
Account director: Lars Mitlid
Account manager: Marte Heiersted
Director: Joachim Trier
Production Company: One Big Happy Family
Producers: Mone Mikkelsen, Helene Hovda Lunde
Special FX: Storm Productions
Post Production: Shortcut

Lynx Dry Ad and Lucy Pinder Get Banned In The UK

Lucy Pinder and the Lynx Dry ad campaign gets banned by the UK's Advertising Standards Authority because they are said to be sexually suggestive, indecent, provocative, glamorize casual sex and objectify women, so there ya go.
Here's a behind the scenes look into all three commercials in the campaign.

Lynx said the campaign is simply what the target, young men "come to expect, and were comfortable with the typical narrative, tone and content seen in advertising for the brand" and in relation to beach-based ads, "she [the model in the ad] was not undressed to an extent that would be in any way unusual in that location."

Change for a Dollar

Is he asking for Change, or is he asking for CHANGE?
Follow a man as he affects multiple peoples' lives with just one dollar, proving that it doesn't take much to be the change in someone's life. The homeless man is played by Robert P. Campbell. You can't watch this without getting a little teary eyed, hopefully it will inspire you as it has me to make an effort to make a positive change in someone's life
Winner - Best Short Film - Maryville Film Festival
Winner - Audience Choice Award - Gateway Film Festival
Winner - Audience Choice Award - Moonlight Film Festival
Nominated - Best Female Filmmaker Award - Action On Film Intl Film Festival
Nominated - Sirrocco Award - Action On Film Intl Film Festival
Nominated - Best Silent Film - BareBones Intl Film Festival
Written and directed by Sharon Wright
Director of photography/editor Kendal Sinn
Composer Christopher Komsthoeft
More about Sharon Wright Here.

Samsung Galaxy S2 "The Next Big Thing" Pokes Fun At Apple iPhone

Samsung makes fun of Apple iPhone owners in a new commercial. The ad gives us a typical line up of people obviously waiting in line for their new iPhone who spot a woman with what they discover is a Samsung Galaxy S2.
I love the ad, but I may be a little biased since I recently said good bye to both my Blackberry and iPhone and hello to my Samsung S2, I just wish they would have given the device a led notification light.

Lowe's: Lights Across America Holiday 2011 Commercial

Lowe's keeps the great ads flowing thanks to the ad agency BBDO, New York and their newest ad work "Lights Across Amercia", Shine On America. The spot also features the music of Camera Can't Lie and the song "Shine On Me."
Advertising Agency: BBDO, New York, NY, USA
Agency EP: Kevin Wilson
Agency Producer: Zubin Simpson
Executive Vice President / Executive Creative Director: Will Boudreau
Copywriter: Geoff Bentz
Art Director: Jake Blumenau
Production Company: @Radical.Media
Director: Dave Meyers
Executive Producer: Jim Bouvet
Producer: Scott Cunningham
DOP: Danny Hiele
Production Designer: Bernadette Dus
Editorial Company: Cutting Room
Producer: Eytan Gutman
Editor: Merritt Duff
Assistant Editor: Kelvin Tso
Post Production Company: Mass Market
Executive Producer: Nancy Nina Hwang
Producer: Katie Boote
VFX Producer: Katie Boote
Associate Producer: Giselle Bailey
VFX Supervisor/Lead Compositor: Todd Sarsfield
Compositor: Todd Sarsfield
Flame Artist: Hyunjeen Lee, Jamie Scott
Matte Painting: Tim Regan
Telecine Company: CO3
Colorist: Dave Hussey

If Einstein Ran "Observe" and "Engineer" Mizuno

What if Einstein ran? Discover the theorem and truths at IfEinsteinRan

Part 1 above, and Part 2 of Einstein solving the theorem of running, experience how A Brilliant Run is engineered and discover the new truths revealed below.

[R+Id+E] = A Brilliant Run, pretty cool, but then again I love all things Albert Einstein.
Ad Agency: Leader Enterprises
Client: Mizuno

Saks Fifth Ave 2011 Holiday 3D Projection

The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular for 2011. The 3D Projection mapping show runs every night for 5 hours, from Nov 21st till Jan 6th. Making it the longest outdoor Video mapping experience in the world.

This year, the activity was quite unique in that shoppers could scan QR codes on the windows of Saks which saw them redirected to a mobile site where they could watch the projection and find out about Saks. Our team worked very closely with the visual display team at Saks who worked on the windows to incorporate characters/elements of the windows into the projection, such as the yetti on the top of the building and the pipes that come out of the windows. The giant clock is a permanent feature – unusual for a video-mapping projection – counting down the time until the next projection. The projection runs from November 21st until January 6th, 5pm to 10pm.
Advertising Agency: Iris, USA

New Old Spice "Motorcycle" Spot

The newest ad for Old Spice, "Motorcycle" features three guys who crack apart like porcelain while sitting in a hot tub just before riding off on a motorcycle. Old Spice quote..."The scents of Old Spice turn embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and "Smell Better Than Yourself."
Agency: Wieden + Kennedy Portland
Client: Old Spice
Creative Direction: Jason Bagley
Creative Direction: Craig Allen
Copywriter: Andy Laugenour
Art Director: Max Stinson
Producer: Lizzie Marcy
ECD: Mark Fitzloff
ECD: Susan Hoffman
ECD: Icaro Doria
ECD: Guillermo Vega
Agency Executive Producer: Ben Grylewicz
Prod. Co.: MJZ
Director: Tom Kuntz
Exec. Producer: Jeff Scruton
Line Producer: Scott Kaplan
DOP: Philippe Le Sourd
Director of Editorial: Mackenzie Cutler
Editor: Gavin Cutler
Post Prod: Sasha Hirschfeld
VFX: The Mill
Music and Sound: Barking Owl
Mix: Lime Studios

World of Warcraft TV Commercial with Chuck Norris "Hunter"

Chuck Norris didn't break a sweat filming the newest World of Warcraft television spot. Instead, he made the director cry and then cooled himself with the tears.

This World of Warcraft television commercial debuted on CBS during the first half of the Chargers-Bears NFL game Sunday, November 20, 2011.

via: youtube

New Under Armour "Prepare" Spot

Rainy, snowy weather is here, and you'd better be ready if you're stepping out to face the elements. Nice Shoes comes prepared for the conditions in a new spot for Under Armour shot and edited by Producers Rip Lambert and Dave Hudson, respectively. The studio, led by Creative Director Aron Baxter and Colorist Lenny Mastrandrea, deftly captures the vagaries of menacing nature during the freezing season in promoting Under Armour's line of cold-weather gear available at Dick's Sporting Goods.
The spot opens with a school bus pulling up to a snowy stadium and a determined high-school football team solemnly filing out, uniforms in hand. A hard-barking narrator punctuates the visuals with motivational outbursts: "Tonight, we take respect!" The pulsating montage that follows weaves through the amped-up rituals of the pregame locker room and the swaggering, almost ferocious swaying of several teams collectively flexing on-field, ready to explode, oblivious to the rain and snow dumping over them.

Under Armour and Lambert challenged Nice Shoes to take scenes shot on an 80-degree day and transform them into menacing snapshots of winter fury. "Everyone did a great job setting us up, blowing fake snow over the live-action scene and creating small drifts for effect," stated Baxter. "Then we took over in compositing and CG, creating a full-blast winter landscape in the background and foreground, adding or blocking snow as necessary, all against an edgy color palette true to Under Armour's brand. We added to the tension of athletes in the midst of intense preparation by creating the breath streaming from them with a mixture of live action elements and created particle systems."

The hero shot is a dramatic composited close-up of beading water shot at 120 frames and a CG liquid water drop (at 500 frames a second), portraying the droplet landing and then trickling down, completely repelled by Under Armour's Charged Cotton material. "We mocked this shot up two or three times, then referenced live shots and similar shots from our liquid CG simulation arsenal to create the final," added Baxter.

Producers and Nice Shoes have collaborated on the Under Armour account for years. "I was thrilled to team up with them once again," noted Mastrandrea. "We didn't have a ton of time to work on this - just a few days - and both Producers and Under Armour wanted the spot to really shine. That's where our years working together and our familiarity with the brand ethos came together to turn out an awesome spot."

Client: Under Armour
Spot Title: PREPARE
Production Company: Producers
Director: Rip Lambert
Producers: Ross Jones, Karen Phillips
Editor: David Hudson
Sound Design: Tim St. Clair
Mix: Robert Bragg
Motion Graphics: Chris Abolt
Visual Effects: Nice Shoes
Creative Director: Aron Baxter
CG Artists: Jim Collins, Boaz Livny
VFX Artists: Jason Farber, Vin Roma
Producer: Jen Cadic
Color Grading: Nice Shoes
Colorist: Lenny Mastrandrea

Attribution: Written content created by TRUST:
Under Creative Commons License: Attribution Share Alike

Kohl's Black Friday TV Commercial Rebecca Black's Friday

Kohl's Black Friday commercial features Rebecca Black's Friday song. Judging from all the negative comments on YouTube, people are not liking it at all.

Samsung Galaxy Tab Dancing Chicken Commercial - extented Version

To promote the Samsung Galaxy Tab in Europe, a series of Disco Dancing Chicken TV ads are being aired. It's Time to tab, enjoy the extended version.

Justin Bieber in Macy's Black Friday Commercial

Macy’s ad "Screamer", features Justin Bieber....and that's all I have to say.

The One That Got Away - Katy Perry

We've never posted music videos here on Great-Ads, but "The One That Got Away" by Katy Perry had me all teary eyed I just had to do something with this beautiful song and video.
Sometimes you promise someone forever but it doesn’t work out that way. Diego Luna stars as Colt, her young boyfriend, and Herman Sinitzyn as her future husband. Considering the video has over 16 million views on YouTube Vevo in less than a week since it's release, I'm not alone.
Director:Floria Sigismondi
Production: Black Dog Films
Producer: Coleen Haynes
Director of photography: Larkin Sieple
Production designer: Jason Fijal
1st assistant director: Scott Robertson
Producer: Jannie McInnes
Editor: Mikkel Nielsen
Colorist: Dave Hussey at Company 3
Stylist Johnny Wujek, hair stylist Pamela Neal, make up artist Jake Bailey, SFX hair/make up artist Dominie Till.

Reebok CrossFit Guinness World Record Laregst 3D Street Art

Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured an impressive 1,160.4m² and was unveiled at London's West India Quays, Canary Wharf. Here the public were invited to take part in a Reebok CrossFit WOD (workout of the day) on the spectacular artwork.

FedEx Dominoes Commercial

A Canada Goose ships a hockey stick to a puppy in Miami using FedEx boxes as dominoes. Music is an original track by Apollo Studios, song title: Coming Home.
Advertising Agency: BBDO, Toronto, Canada
Creative Directors: Peter Ignazi, Carlos Moreno
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Director: Jeff Low
Agency Producer: Beatrice Bodogh
Production Company: OPC
Editor: Mark Paiva / POSTERBOY Edit
Visual FX: AXYZ
Music: Apollo Studio
Colour: Alter Ego
Account Service: Martina Ivsak, Jaya Gothi

FIAT 500 Abarth Seduction TV Spot

Finally a great commercial for FIAT, the Seduction spot introduces us to the 500 Abarth..You'll Never Forget The First Time You See One. The guy in the ad wont soon forget the view the woman gave him either.
Ad Agency: The Richards Group

The Hunt For Fast Adidas miCoach App

Fast football currently dominates the beautiful game with the likes of Lionel Messi, Ashley Young, and David Silva controlling matches across the world. Now, with the launch of the groundbreaking adidas F50 powered by miCoach, adidas is giving UK footballers the chance to prove they’re fast too with their ‘The Hunt For Fast’ campaign.

adidas is scouring the nation for the fastest 11 amateur footballers in the land. After playing in a match or training session wearing a new pair of f50 boots powered by miCoach, you’ll be able to view your performance data including: average speed, top speed, distance covered and more. Then, you can upload the stats directly onto miCoach and compare them to other players across the country. The players who with fastest times each week will be rewarded with a place in the fastest team ever assembled.

The adizero F50 miCoach players who make it into the team will be given ultimate recognition for their efforts with personal advertisements appearing in press, online or pitch side hoardings at football matches across the country. Additionally, select winners will get the chance to put their speed to the ultimate test by meeting and competing against some of the fastest professional players in the premier league.

Thanks to the miCoach chip in the boot, players are able to track their performance as the devise measures 360 degree movement, the number of sprints, and distance covered in the game.
The chip wirelessly connects to your smart phone, iPad, PC or Mac and uploads your statistics which you can then share via social media channels.

Bonds 12 Days of Christmas Full 60 Second Ad

Banjo Sydney is set to launch a new integrated campaign for Bond's in time for Christmas.

The lead spot, which goes to air on Sunday, features the traditional song 'The Twelve Days of Christmas' which is given a radical twist.

Each of the scenarios is reinvented right down to Rachel Taylor as the partridge in the pear tree.

The music was re-recorded and sung by Sydney singer-songwriter Jack Ladder (real name Tim Rogers, brother of commercials director Steve Rogers). The commercial was shot by Alex Smith who also shot two previous Bonds' commercials Mash and Kaleidoscope.
via: Campaign Brief

United Colors of Benetton "UnHate"

United Colors of Benetton, supports the Unhate Foundation and releases a great new print campaign. The print includes the simple tagline "Unhate" and features the likes of US President Barack Obama and Hugo Chavez of Venezuela kissing
The Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo
Hu Jintao, president of China and Barack Obama

Advertising Agency: Fabrica, Italy

The United Colors of Benetton UnHate campaign also includes the film UNHATE by French director Laurent Chanez, tells of the precarious balance and complex interweaving between the drive to hate and the reasons to love.

The official film of the Unhate worldwide communication campaign launched in Paris on November 16th and presented by Alessandro Benetton.

Fallsview Resort "Feeling Lucky" Commercial Campaign

Earlier this year, via Blammo Worldwide, Holiday Films’ director Steven Tsuchida shot a broadcast campaign for the Fallsview Casino Resort. “Coconut”, the final spot in the four-spot campaign, aired yesterday.

The four comedic spots, “Coconut”, ““Wrong Masseuse”, “Impression” and “Lucky Dog” all deal with getting a lucky break.

“Comedy isn’t easy. But thanks to Steven and Holiday Films as well as Griff at Posterboy, we were able to find all those little magical moments that make the campaign come to life,” says Andrew Simon, Partner/Chief Creative Officer, Blammo Worldwide.

Client: Fallsview Casino Resort
Creative Agency: Blammo Worldwide, Toronto
Chief Creative Officer: Andrew Simon
Copywriter: Craig Burt
Art Directors: Jesse Senko, Chris Duchaine
Agency Producer: Allana Lytle
Account: Joyce Ho, Dan Giusti, Hillary Poste

Production Company: Holiday Films
Director: Steven Tsuchida
Executive Producers: Josefina Nadurata, Derek Sewell
Line Producer: Chris Palladino
Director of Photography: James Gardner

Editorial: Posterboy Edit
Editor: Griff Henderson
Sound Design: Chris Tait, Pirate
Online: Crush
Online Artist: Julia Deakin
Transfer: Eric Whipp, Alter Ego

via: Glossy Inc.

McDonald's "Gone Fishing" Best Fries on the Planet Commercial

Finally a McDonald's ad we like, although totally unrealistic the spot is pretty funny. Nothing beats a kid and his grandfather out fishing.
McDonald's Fries: Best Fries on the Planet
Advertising Agency: Leo Burnett, USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Directors: Avery Gross, Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
Production Company:
TV: O Positive
Director: Kenny Herzog
Editorial: Whitehouse Post
Editor: Nikki Vapensky

Shocking Viborg Handel Commercial

A strange TV spot starring the funny men of Viborg in this commercial for Swedish Viborg Handel. The ad is entitled "Abandoned" and according to the site it's advertising for a trading town of Viborg.
The four men involved in the advertisement all live in the same way in Vadodara. The film was produced by Mindshake.
Anyone else feeling sick?

Billycock Jeans "Denim Worth Dying For" Short Film

Australian jean maker BillyCock apparently makes denim worth dying for, I'm sure you'll agree after watching the spot that the tagline should have been Worth Killing For. Jai Films, the production company behind the film, confirmed that TV networks had been approached, but they had declined to run the film because of its strong content. The film is intended for cinema and the internet.

The video was directed by Jared Beekhuyzen. Jai Films created the film from concept to completion; no ad agency was involved. Billycock plans to run an ad suitable for TV in the new year.
Director: Jared Beekhuyzen
Concept: Jared Beekhuyzen
Producer: Igor Shmaryn
DOP: Christopher Lee Miles
Editor: Alan Harca

Mercedes-Benz Blur Ambient Stunt

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
Advertised brand: Mercedes-Benz
Advert title(s): Mercedes-Benz Blur
Headline and copy text (in English): “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
Advertising Agency: BBDO Toronto, Canada
Agency website:
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera

Agency Producer: Kathie Hintsa

VP, Account Director: Steve Groh
Account Director: Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.
Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor

Walmart "Big Sister" Christmas Commercial

Walmart thanks our troops for all they've done with a heartfelt new commercial created by The Martin Agency entitled "Big Sister." It's pretty hard not to get emotional when Mom walks into the room....nice work.
Agency: The Martin Agency
Chief Creative Officer: John Norman
Client: Walmart
Group Creative Director: Joe Alexander
Creative Director: Vanessa Fortier
Senior Art Director: Eric Shi
Copywriter: Robin Bidwell
Executive Producer: Christina Cairo
Junior Producer: Emily Noechel
Broadcast Production Manager: Julie Basham
Director: Kinka Usher
Production Company: House of Usher
Executive Producer: Nancy Hacohen
Producer: Mark Walejko
Editor: Heidi Black
Assistant Editor: Rachael Waxler
Editorial Company: Whitehouse Post
Original Music: Beacon Street
Composer: Andrew Feltenstein
Executive Producer: Adrea Lavezzoli
Audio Mix: Eleven Sound
Engineer: Jeff Payne

The Macy's Believe-o-Magic Christmas App

Bring Virginia and her friends to life when you mail your letter to Santa at Macy's! Learn how the Macy's Believe-o-Magic app works, and download it from the iTunes Store or Android Marketplace to take your photo with Virginia in stores. For more information, visit
Agency: JWT New York
Chief Creative Officer: Peter Nicholson
Client: Macy's
Executive Creative Director: Matt MacDonald
Creative Director: Craig Love
Creative Director: Shayne Millington
Creative Director: Lea Ladera
Art Director: Chad Baker
Art Director: Joseph Merkeley
Copywriter: Emily Sander
Planner: Jonathan Fletcher
Director of Digital Production: Suzanne Molinaro
Director of Brand Production: Sergio Lopez
Director of Creative Technology: Martin Legowiecki
Executive Producer: Brenda Fogg
Executive Producer: Robin Feldman
Producer: Catherine Christiansen
Production Design: Jenny Horn
Production Design: William Creedle
Production Design: Mishu Hassan
Production Company: Metaio
Production Company: The Ebeling Group

New Sky Movies Christmas Advert 2011

The new 2011 Sky Movies Christmas ad is wonderful feel good holiday spot featuring Jason Thorpe, and narrated by Sir Michael Gambon. Thorpe finds himself in a mashup of popular films including: Superman, Where the Wild Things Are, Harry Potter and the Deathly Hallows, Gulliver’s Travels, The King’s Speech, Harry Potter and It’s A Wonderful Life as he makes his way home to his family for xMas.
Ad Agency: WCRS, London
Creative Director: Leon Jaume
Creatives: Katy Hopkins, Steve Hawthorne
Filmed in Prague by director/cinematographer Ivan Bird @ Rattling Stick, London.

Coca-Cola Building Illumination

Coca-Cola invites us to release our positive energy and passion with its latest "Buka Coca-Cola, Buka Semangat" campaign, which will now light up the night in Malaysia's largest full color LED wall screen located at PWTC, Kuala Lumpur. Catch it every hour from 7:55p.m. until 2:00a.m. from 4-18 November 2011.

Cat + Advertising = Catvertising

One of my favorite ad agencies John St. from my home town of Toronto, have just lost their minds or so they would have us think with the agencies new direction in Catvertising and this great self promo spot...'Nobody wants to see ads anymore. They want cat videos'
To stay on top of the ever-changing advertising landscape, john st. has opened the world's first cat video division. With production, filming and seeding all in-house. Ask yourself, what can cat videos do for your business.

New 2011 BMW TV Commercial China Dark Light Theatre

Advertising Agency: Leo Burnett, Beijing, China
Executive Creative Director: Nuno
Executive Producers: Lee Li Min, Priscilla He of Filmate
Director: Matthias Zentner
Director’s Producer: Jaclyn Tze Wey of Oxygen Content, Singapore
DOP: Rob Malpage
Post Production: Velvet MedienDesign, Munich
Post Producer: Gustaf Richter & Oliver Loessl
Editor: Anja Rosin
Flame Artist: Sylvia Roessler
Nuke: Manuel Voss
Telecine: ARRI Munich
Sound Design: 2AM, Malaysia

New John Lewis Christmas Advert 2011

John Lewis Christmas Advert 2011
"For gifts you can't wait to give" There is something even more wonderful than receiving the perfect gift, and that is knowing you have found the perfect gift for someone you love. This year we have brought to life the feeling of excitement and anticipation you get when you have found that perfect gift for someone and cannot wait for Christmas day to arrive.

Our advert follows one little boy who is impatiently counting down to Christmas. We see him tapping his fingers, gazing out of the window, even trying to cast a spell on a clock to make time go faster, but to no avail. The track 'Please, Please, Please let me get what I want', was originally recorded by the Smiths, and has been rerecorded by emerging artist Slow Moving Millie.

New Droid Razr "Payload" Verizon Commercial

Introducing Droid Razr. The ultimate power of Droid. The legendary edge of Razr. Combined to form the thinnest 4G LTE smartphone. Power, strength, and 4G LTE speed. Compressed into a deceptively thin profile. Available exclusively from Verizon.
Advertising Agency: McGarryBowen, New York, USA
Executive Creative Director: Mark Koelfgen, Russell Lambrecht
Associate Creative Director: Jason Slack, Laurence Gega
Director of Broadcast Production: Roseanne Horn
Executive Producer: Drew Lippman
Assistant Producer: Jessica Gardner
Production Company: Biscuit Filmworks
Director: Noam Murro
Producer: Jay Veal

Starbucks Cup Magic App

A Starbucks Cup of Magic app for the holiday's?...somethings really are just too ridiculous for words, but what do I know.

From Starbucks.....
This year let's bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters - on Red Cups, Christmas Blend bags, in-store and more - and watch as they magically come to life through augmented reality on your mobile device. Who knows what holiday magic you'll discover...

Kevin Spacey for American Airlines "The Individual " Ad Campaign

Kevin Spacey is brilliant in the new ad campaign for American Airlines created by the ad agency McCann, London, enjoy a sneak peek of the spot set to air in a couple of days.

Official Press Release:
Kevin Spacey, the Academy Award-winning actor, takes on three new roles as part of a campaign to promote American Airline’s unique brand philosophy of understanding the individual flyer.

The 60-second ad ‘The Individual’ breaks on UK television on 12th November.
Kevin Spacey appears as a slick designer type, a creative screen writer and a Malibu family guy and finally as himself in the series of ads.
Director Chris Palmer of Gorgeous who’s previous work included the Skoda ‘Baking Of....’ and the Budweiser ‘Lyrics’ ad, worked closely with Kevin Spacey in developing and bringing to life the three characters who reflect the broad American Airlines premium flyer demographic.
American Airlines is tapping into the rich values associated with ‘Modern America’; egalitarianism, primacy of the individual and the impeccable but informal approach to customer service.
All the characters are united at the end of the film in their appreciation of American Airlines understanding ‘what makes me, me, whoever I happen to be.
Two additional 20 second ads bring the proposition to life. ‘Multiple Meals’ shows the three characters having distinctive dining habits, all of which are accommodated by American Airline’s ‘Dine Upon Request’ service. In ‘Multiple Boarding’, the characters are shown checking in their various ways, from a traditional boarding pass to a smartphone option.
The campaign is backed by out-of-home advertising and digital activity which has also been created by McCann, and ties in with American Airline’s evolved ‘discerning flyers’ strategy, developed to widen American’s appeal, to be more inclusive of a wider audience for First and Business.
The first screening of the Advertisement on TV will break on UK television on 12th November at 6.05 pm on ITV1 during the International Football match between England and Spain.

Maria Sebastian, Vice President, Sales and Marketing EMEA at American Airlines comments:
We believe that this new campaign is an exciting development for American Airlines as we have Kevin Spacey creating a number of unique characters purely for our campaign. It’s interesting and engaging – but crucially, it also conveys our service ethos, treating discerning customers as individuals.”

Geoff Smith and Simon Butler, Co-Creative Directors at McCann London, said of working with Spacey: “The casting of Kevin Spacey for the trio of roles was crucial to the emotional appeal of this ad, and his performance really lifts it to a higher level. He manages to combine an everyman quality with an indefinable touch of class, which sits seamlessly with the ‘discerning flyers’ message that the ad conveys.”

Chris Palmer says: “Kevin Spacey really nailed the characters, as you'd expect. I can't imagine any other living actor who could have transformed into such diverse and believable characters. It was weird shooting with him as a totally different character each day. The crew didn't recognise him when he came on set, even on the third day. You completely forgot it was Kevin Spacey in there. In fact, it was a bit of shock to see him as himself on day four.”

Project: The Individual
Client: Stephen Davis Head of Marketing EMEA American Airlines
Agency: McCann London
Brief: American Airlines is the airline that treats you like an individual
Copywriter: Geoff Smith
Art Director: Simon Butler
Creative Directors: Geoff Smith & Simon Butler
Worldwide Chief Creative Officer/TM: Bill Oakley
Director: Chris Palmer
Production Company: Gorgeous
Producer: Michaela Johnson
Agency Producer: Paula Mackersey

Chivas Regal "Here's to Real Friends" - Extended Trailer

Chivas Regal have partnered with Academy Award winning short film-maker Joachim Back to make two cinematic films that focus on the trials, tribulations and idiosyncrasies of modern male friendships. The films will act as the online centerpiece to a campaign that spans TV, print, and social media.

Joachim Black takes the audience through break-ups, breakdowns and good times and brings his trademark comic sensibility to celebrate real friends and the stories that bind them forever.

Film and Chivas lovers alike can raise a glass to Big Bear or Twinkle and discover the full story online here at the Chivas website.

The films form part of Chivas Regal’s ongoing Live with Chivalry campaign which launched in 2008 and encourages men to aspire not just to have more, but to be more.

Nescafé Hypnotist Commercial

Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Art Director: Steve Couture
Copywriter: Joe Rose
Agency Director of Integrated Production: Tom Wright
Agency Producers: Chris Weldon, Betsy Beale
Account Director: Juliana Mejia
Production Company: Anonymous Content
Director: Christian Bevilacqua
DP: Ottar Gudnason
EP's: Jeff Baron
Producer: Paul Ure
Editorial Company: Rock Paper Scissors
Editor: David Brodie
Executive Producer: Carol Lynn Weaver
Producer: Kendra Scott
Editorial Assistant: Austyn Daines
Visual Effects: A52
VFX supervisor: Andy Barrios
2D artists: Brendan Crockett, Cameron Coombs, Enid Dalkoff, Steve Miller
CG supervisors: Kirk Shintani, Adam Newman
3D artists: Julian Fitzpatrick, Joe Chiechi, Wayne Hollingsworth, Tim Donlevy
Executive Producer: Jennifer Sofio Hall
Head of Production: Megan Meloth
Producer: Daughn Godd Ward
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Original Music: Human
Producer: Jonathan Sanford
Sound Designer: Human
Mix: Lime Studios
Mixer: Rohan Young
Audio producer: Jessica Locke

New Honda Parkour Commercial

Agency: Villar-Rosas
Client: Honda
Creative Director: Oriol Villar
Creative Director: Isahac Oliver
Creative Director: Jon Lavín
Art Director: Oriol Gil
Copywriter: Richard Browse
Copywriter: Carles Gómez
Project Head: Merche García
Head of Production: Iria Martínez
Prod. Co.: Good Morning
Director: Luis Gerard
DOP: Jos Luis Alcaine
Producer: Josep Galí
Post Prod/Music/Sound: Postpoambgracia

Marks and Spencer 2011 M&S Christmas Advert Featuring X Factor Finalists

The new M&S(Marks & Spencer) Christmas TV advert features the X Factor finalists singing a new Christmas festive song 'When You Wish Upon A Star'.
The 2011 M&S Christmas advert ran for the first time on Sunday 6th November during the X Factor double eviction program featuring the finalists from the show itself.
The remaining 9 acts performed a new Christmas song "When you Wish Upon A Star" in the advert that runs right up until the X Factor final week in December 2011.
The 9 finalists sang a new Christmas remake of the 1940 song "When You Wish Upon A Star", from the Disney cartoon Pinocchio.
Finalists who featured include Craig Colton, Janet Devlin, Marcus Colins, Franky Cocozza, Little Mix, The Risk, Johnny Robinson, Kitty Brucknell and Misha Bryan who closes the advert.

Ad Agency: Rainey Kelly Campbell Roalfe/Y&R
Executive creative director: Mark Roalfe
Copywriter: Pip Bishop
Art director: Chris Hodgkiss
Director: Toby MacDonald.

Unzip X turns out to be Mariah Carey and Jenny Craig

Well all the hype surrounding the Unzip X commercial is finally out, we all know the woman turned out to be Mariah Carey and the big mystery behind Unzip X is weight loss giant Jenny Craig. I was expecting a little more....oh well. Jenny Set Go

Visa NFL Ned's Journey To The Super Bowl Commercial Extended Version

Morgan Freeman narrates the new Visa pre Super Bowl commercial entitled "Ned's Journey to the Super Bowl".
The promotion is centered on a sweepstakes that offers a lucky Visa cardholder a chance to attend Super Bowl XLVI in Indianapolis on Feb. 5 with 10 of his or her family and friends. Cardholders enter the sweepstakes by using their Visa cards. The Visa N.F.L. promotion comes after a popular Visa sweepstakes last year, which offered the winner Super Bowl tickets for life. via: New York Times' Stuart Elliott
Executive Creative Director: Patrick O'Neill
Global Creative Director: Will Hammond
Associate Creative Director: Mariota Essery
Associate Creative Director: Scott Brown
Executive Broadcast Producer: Guia Iacomin
Assistant Broadcast Producer: Alicia Portner
North American Group Account Director: Mark Hansen
Account Director: Nicole Bray
Management Supervisor: Jennifer De St Remey
Account Supervisor: Sarah Larsen
Account Executive: Kyle Webster
Assistant Account Executive: Kacy Carter
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Mimi Hirsch
Talent Payments Coordinator: Nora Said
Broadcast Traffic: Jerry Neill
Creative Contributors: Liz Cartwright Stephen Lum Ryan Lehr Gage Clegg Allen Oke Greame Campbell Greg Halbreich Evan Boswell
Director: Stacy Wall
Executive Producer / Managing Partner: Doug Halbert
Producer: Mary Livingston
Production Supervisor: Marlo Verdin
Editor: Russell Icke
Editor: Rick Lawley Editor: Dan Oberle
Assistant Editor: James Dierx
Assistant Editor: Brandon Porter
Producer: Joanna Manning
Executive Producer: Sue Dawson
VFX – The Mill
Executive Producer: Sue Troyan
VFX Producer: Sabrina Elizondo
Lead Flame: Phil Crowe

The Mystery of Unzip X Reveals More

Update to the original Unzip X Mystery spot.
All of you patiently waiting to find out what the mystery is behind the Unzip X commercials still have to wait, but here is the newest Unzip X teaser with a little more revealed of the woman in the ad. The mystery of unzip X will be released this evening.

For all of you guessed the mystery behind Unzip X is Mariah Carey, well you guessed right! Mariah Carey's Spain YouTube Channel has this very video clip uploaded. So we know who the mystery woman is, but do we know what the big mystery is?

T-Mobile's 4G Wonderland Christmas Commercial

T-Mobile's new Xmas Holiday commercial the "4G Wonderland" featuring the typical Christmas whimsical elf's, a lot of pink and it is eye pleasure. That's not what is making this spot so popular, you heard it too didn't you? Yup, it sure does sound like......walking in an orgy Wonderland.
Credits and 4G Wonderland Ad Info/Press
The new Samsung Galaxy S II and the HTC Amaze 4G are here - the perfect gifts just in time for the Holidays. Take a tour of T-Mobile's magical 4G smartphone factory where our team of elves are busy making our fastest 4G smartphones yet. It's T-Mobile's 4G Wonderland!
The 4G Wonderland ad features Canadian Carly Foulkes, check out the behind the scenes video of T-Mobile's Orgy..sorry I meant 4G Wonderland spot with Carly.

Motorola Droid Razr Teaser "Slice" Verizon Commercial

New ad for the new Motorola Droid Razr, It's dangerously fast and it's coming on 11.11.11.
Ad Agency: McGarryBowen, New York
Client: Verizon Wireless Droid Razr
Executive Creative Director: Mark Koelfgen
Executive Creative Director: Russell Lambrecht
Associate Creative Director: Jason Slack
Associate Creative Director: Laurence Gega
Executive Producer: Drew Lippman
Assistant Producer: Jessica Gardner
Music Producer: Jean Scofield
Production Company: Biscuit Filmworks
Director: Noam Murro
Producer: Jay Veal
Director of Photography: Toby Irwin
Production Designer: Bruce McCloskey
Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Editorial Company: Bikini Editorial
Editor: Avi Oron

Michael Bay's Need for Speed The Run TV Commercial

Experience a action-packed, coast-to-coast race for your life, all through the eyes of Michael Bay. Get ready to race for your life. In stores November 15th
Director by Michael Bay via The Institute, Los Angeles.

NOKIA Lumia The Amazing Calls TV Ad

This is Buzzman's motto for "The Amazing Calls" campaign, promoting the launch of the brand new Nokia Lumia 800 in France. From November 7th to 13th, the Nokia Lumia will ring once a day on The first person answering the phone will speak to celebrities such as Metronomy, who will invite them to a private concert, their birthday, a MU football game in the VIP room. Other "amazing rewards" will be yet to come. The commercial also features the music of Awolnation, song "Sail".
Advertiser: Nokia Corporation
Head of Marketing: Xavier Sautereau
Head of Marketing Activation: Nicolas Liebmann
Marketing Activation Manager: Magali Tocanne
Ad Agency: Buzzman
CEO and Creative Director: Georges Mohammed‐Chérif
General and account managers: Thomas Granger, Julien Levilain, Olivier Lopez
Copywriter: Tristan Daltroff
Art Director: Louis Audard
Digital Producers: Laurent Marcus, Julie Bourges
Website Production: les 84 Teaser films
Production/Director: Swiss Kiss/Julien Rocher

The Kinect Effect

The XBOX Kinect is a super cool gaming system. But clearly it has a chance become much more than that. And twofifteenmccann is showing us the possibilities with the Kinetic Effect.
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Creative Director: Paul Caiozzo/James Robinson
Art Director: Nik Daum
Copywriter: Neil Bruce
Director of Integrated Production: Tom Wright
Senior Producers: Mai Huynh / Colleen Wellman
Business Director: Peter Goldstein
Management Supervisor: Melissa Hill
Account Executive: Justin Charness

Production Company: Anonymous Content
Editorial Company: Arcade
Original Music: Q Department
Mix: Lime Studios
via: SFEgotist

White is new Red this Holiday Season - Coca-Cola Polar Bear Arctic Home

This holiday season white is the new red as Coca-Cola changes its red cans white to show support for WWF Canada's polar bear conservation efforts.
Coca-Cola and WWF have partnered with MacGillivray Freeman Films, who are working with Warner Bros. Pictures and IMAX Corporation produce the new IMAX® film "To The Arctic 3D."

“This campaign is about working together to save one of the most important places on Earth,” said Gerald Butts, President and CEO of World Wildlife Fund. “As sea ice continues to melt at alarming rates, polar bears and local communities alike are threatened. With Coca-Cola’s support, we can expand our reach and impact to help chart a sustainable future for this critical Arctic ecosystem.”

New Carl's Jr. "From the South" TV Ad

Production Company: Smuggler
Director: Jun Diaz
Executive Producer/Partner: Patrick Milling Smith
Executive Producer/Partner: Brian Carmody
Executive Producer/COO: Lisa Rich
Executive Producer: Laura Thoel
Line Producer: Martha Davis
Director of Photography: Sal Totino

Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Battle
Creative Director: Jason Karley
Associate Creative Director/Art Director: Blake Kidder
Associate Creative Director/Copywriter: Patrick Almaguer
Head of Production: Carol Lombard
Executive Producer: Christopher Coleman

Editorial: Arcade Edit
Editor: Geoff Hounsell
Executive Producer: Damian Stevens
Producer: Ali Reed

VFX/Color: The Mill
VFX Supervisor: Phil Crowe
Color: Adam Scott
Executive Producer: Sue Troyan
Producer: Sabrina Elizondo
2D Artists: Tara Demarco, Gareth Parr

Google Launches GoMo aka "Go Mobile"

GoMo: Helping businesses create a mobile friendly website
Tuesday, November 1, 2011 via Google Mobile Ads Blog
On a crisp fall day, a young person uses his smartphone to find a store that sells scarves. He searches, finds your site, and clicks-thru, prepared to browse your inventory of scarves, or find your store nearby and buy one. But, after he clicks to your site he runs into trouble - it doesn't load fully, and he spends more time zooming-in and squinting than he does looking at scarves! Frustrated, he gives up and looks for another scarf store. You lose a potential customer.
This happens hundreds, even thousands of times every day because most businesses’ websites don’t work well on smartphones. The most important thing you can do to grow your business using the mobile web is to create a mobile-friendly website. So today we’re launching an initiative called GoMo that helps businesses “Go Mobile”.

What’s a mobile-friendly site? It’s a website designed specifically for mobile users and mobile devices. It’s fast to load and easy to use—no pinching and zooming required. Some great examples are right here.

Every day more and more of your customers are looking for you…on mobile devices. If you don’t have a site that works for mobile, you’re missing out. 61% of users are unlikely to return to a site that’s not mobile-friendly. On the other hand, customers embrace sites that are built for mobile--consumer engagement increases by 85% with a website designed for mobile devices.

So, are you ready to Go Mo? Visit where you’ll find the resources you need to learn about what makes a good mobile site and to start building one.

Live Augmented Reality for National Geographic / UPC

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic's content from around the globe.

Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.

1000s of people interacted with the National Geographic brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result.
Client: National Geographic / UPC
Creative Directors: Alex Poulson / Kevin Jackson
Art Director: Barnabas Nanay
3D / Effects: Vertigo Digital
Production Directors: Adam Trost / Szabolcs Turányi-Vadnay

Mentos Creates The Negative Tweet Eliminator App

Known for its chewy mint and fruit candies, Mentos has launched a Facebook app called The Negative Tweet Eliminator. The app includes a video featuring a positive zen guru named Dragee who removes negative tweets with the power of Mentos. Tweets appear in real time and are based on specific keywords and hashtags, such as ‘hate’, ‘fml’ or ‘fail’.

The dedicated Dragee tab on the Mentos Facebook page also includes a series of humorous videos offering positive life guidance where some of them can be customized to feature a friend’s name.

Agency: The Martin Agency
via: psfk

Radio Soulwax "Machine" Trailer

Machine, conceived and directed by Saam Farahmand was inspired to create a unique interpretation of the ethos behind the project. The result is a breathtaking film that perfectly encapsulates the audio visual obsession of Radio Soulwax.
Art Director: Georgia Shelton
Director: Saam Farahmand
Producer: James Waters
Vfx : The House Of Curves
Vfx Supervisor : Andrew Daffy
Compositor : Mikkel Hansen
3D Artist : Dan Prince
Lighting Camera: Franklin Dow
Model Maker: Jack Kirby
Model: Marilyn Rose
Make-Up Artist: Dorita Nissen
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