Drench Water "World's Smartest GoldFish | Mr. Memory" Ad

Great new advert campaign for Drench Bottled Water in the UK. The Drench ad stars the world's smartest pet goldfish "Mr. Memory". Now why can't all advertising campaigns be this good?
The cleverest pet goldfish ever, Mr Memory, performs at his best in this new ad from drench. To see some funny moments from his training sessions, why not watch our goldfish quiz question videos at www.youtube.com/staydrenched and rate the funniest.

Agency: CHI & Partners, London
Client: Drench
Creative: Wayne Robinson
Creative: Matt Colier
Director: Ulf Johnansson
Production Company: Smith & Jones

P&G Ad "Never Walk Alone" Thank You Mom

Beautiful new commercial for P&G (Proctor & Gamble) entitled "You'll Never Walk Alone" featuring the music of Shirley Bassey. The ad simply says Thank You, Mom for all the wonderful things you do.
Check out the new P&G commercial dedicated to all moms for everything they do. Watch for the television premiere on February 20! P&G. Proud sponsor of Moms.
Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Copywriter: Karl Lieberman
Art Director: Ryan O'Rourke
Agency Executive Producer: Ben Grylewicz
Agency Producer: Kevin Diller

Production Company: MJZ, Los Angeles
Director: Dante Ariola
Producer: Jeff Scruton
Line Producer: Nathalie Hill
DP: Fred Elms

Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Post Executive Producer: Linda Carlson
Post Producer: Suzy Ramirez

VFX: A52
Flame Artist: Andy McKenna
VFX Producer: Erin Sullivan
Titles/Graphics: Brand New School

Music: "You’ll Never Walk Alone" by Shirley Bassey
Composer: Rodgers and Hammerstein
Edited by: Stimmung Music
Producer: Ceinwyn Clark

Asylum Kissed Again New Ad For Hershey's Kisses "CheckList"

Asylum VFX, via Arnold, created two vibrantly animated Hershey's spots, directed by Kommitted's Nathan McGuinness, the latest in a string of projects that the companies have collaborated on for the chocolate-making giant.

The two :15s are set in the now-familiar elaborate, glimmering CG Hershey's factory, with anthropomorphic Hershey's Kisses running about. Checklist features a Kiss moving along a conveyor belt as quality-control personnel examine the candy to see that is has sufficient levels of "delicious," "shine," and "one of a kind" before it is catapulted out into the live-action world, where a mother and daughter smile over their newfound treat. Timid features a Kiss who's frightened to board the catapult. A fellow Kiss comes to the rescue, offering the timid Kiss encouragement, and the two are hurdled out of the factory and into a live-action setting, where a young boy shares the chocolate treats with his grinning parents.

"We're really pleased to put out another pair of spots for this popular campaign," noted Asylum EP Mike Pardee. "Asylum and Arnold have always been strong collaborators and I think it reflects not only in this campaign, but the previous as well."
The Creds

Client: Hershey's
Spots Title: Checklist, Timid
Air Date: February 2010

Agency: Arnold
Group Creative Director: Kate Murphy
Producer: Pete Scudese
Senior Art Director: Nate Guillard
Senior Copywriter: Meghan Williams

Production Company: Kommitted
Director: Nathan McGuinness
EP: Marc Siegel

Post/Effects: Asylum Visual Effects
VFX Producer: Sascha Flick
VFX Coordinator: Jennie Burnett
EP: Michael Pardee

Head of CG: Jeff Werner
Animation Director: Piotr Karwas
VFX Supervisor: Paul O'Shea
Lead Compositor: Miles Essmiller
Lead Animator: Michael Warner
Animator(s): James Parris, Larry White, Alfonso Alpuerto
Modeler(s): Lersak Bunupuradah, Greg Stuhl, Toshihiro Sakamaki
Lighter: Aaron Vest
Rigging: Rick Grandy
Rigging: Briana Hamilton
Texture: James Lee
Shading: Matthew Maude
Editor: Kosta Saric

Read more at http://www.trustcollective.com/portfolio/content/asylum_hersheys.php#ixzz0gNUimqkr
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

The Evolution of Football Visa Advert Commercial

Great new ad for Visa entitled "Football Evolution" created by Saatchi & Saatchi, London. With the FIFA World Cup just a few months away, Visa a proud partner of the World Cup takes an average Joe and turns him into a football star through this advert as we watch him evolve into a superstar....luv it!
Agency: Saatchi & Saatchi, London
Executive Creative Director: Kate Stanners
Creatives: Jonathan Santana & Xander Smith
Agency Producer: Rebecca Williams
Production Company: Gorgeous, London
Director: Chris Palmer
Producer: Rupert Smythe
Director of Photography: Ian Foster
Editor: Paul Watts @ The Quarry
Telecine: Seamus O’Kane @ The Mill
Post Production: Tom Sparks
Sound: Jack Sedgwick @ Wave
Music: ‘Isla de Encanta’ by The Pixies

Sprite "Unleashed" New Ad Campaign To Debut During The NBA All-Star Game

‘TheSpark’ Enables Teens Worldwide to Create Mini-Movies Using Digital Video Content and Remix Music from Hip-Hop Star Drake
New Campaign to be showcased at NBA All-Star 2010; Drake to Perform Ad Soundtrack and Commercial to Air during Game Telecast

ATLANTA, Feb. 11, 2010– Sprite is giving teens a platform to express their creativity through music and film in the brand‘s first-ever global integrated marketing campaign, The Spark. Innovative TV commercials, an online interactive music mixer featuring content from GRAMMY® nominee Drake and a digital film mixer willinspire and enable teens to spark fresh thinking and display their originality.
Worldwide, additional artists will be showcased through The Spark campaign, including film, commercial and music video director Rik Cordero and four-time World Music Award winner, Jay Chou, in China.
“Our research shows that fresh ideas and experiences are important social currency for teens,” said Joe Tripodi,Chief Marketing and Commercial Officer, The Coca-Cola Company. “Whether its music, film or sport, through The Spark campaign Sprite is providing an original, interactive way for teens around the world to showcase and share their creativity with others.”
The Spark takes its name from Sprite‘s newly updated Spark logo, which captures the lemon-lime sparkling beverage‘s unique ability to refresh and invigorate. The campaign will launch in markets around the world in 2010 and across 4continents including Europe, North America, Africa and Asia. North America will lead the global launch with a campaign that embodies the essence of TheSpark.
“In the U.S. we‘re combining the global debut of the new Drake ad ‘Unleashed,’ the action of the Sprite Slam Dunk during NBA All Star 2010 and the originality of Sprite Step-Off to offer people multiple ways to experience The Spark of creativity that only Sprite can provide,” said Katie Bayne, Chief Marketing Officer,Coca-Cola North America.
TheSpark campaignis a fully integrated marketing effort that includes TV, out-of-home, digital and mobile applications.
The first TV commercial for The Spark, titled “Unleashed,” features celebrated hiphop artist Drake struggling to find inspiration in the studio while recording his hit song “Forever.” Drake drinks a Sprite, helping unleash his lyrical prowess. The commercial – produced in 30- and 60-seconds versions– is airing in cinema and made its TV debut during the pregame telecast of Super Bowl XLIV. A behind-the-scenes video, available online, will give music fans a peek into the making of the commercial and showcase the innovative technology used to create the Drake look-a-like animatronics model for the ad‘s unusual special effects.
“The animatronics model is cool because it‘s an exploded version of me that shows all the components of who I am and the things that inspire my music. After I drink a Sprite, the model reassembles, leaving me completely focused to deliver the perfect take,”said Drake. “The Sprite ad ‘Unleashed’ gives a behind-the-scenes view of my process of recording a song in-studio.”
TheSpark will reach people through two stages – one focused on music and a second on film.
The Sprite Spark Music Project
The Sprite Spark Music Project, due to launch in the US in March, is an online mixing tool that will enable people to make their own tunes using stems from Drake‘s music and remixing them with music from emerging artists around the world. Fans can share their creations with friends, rate other fan remixes, and even save their favorites as mobile ring tones.

The Sprite Spark Film Project
The second stage of the campaign, the Sprite Spark Film Project is due to launch in April and provides people with the tools and content to edit their own 45-second animated films.The user calls the shots, deciding on the setting, the characters, the plot,and the ending. The result is a mini-movie in an animation style that‘s engaging, modern and cinematic.

North America
The Spark has already gained momentum in the U.S. through the brand‘s marketing partnership with the NBA and programs such as the Sprite Step Off. Since1994, Sprite has been connecting with youth through its relationship with the NBA and its presence at NBA All-Star, which is being held this year in Dallas,February 11-14. The Sprite Slam Dunk, part of NBA All-Star Saturday Night,features the league‘s top players competing in an exhibition of incredible dunks. This year‘s competition is being promoted through a series of new Sprite The Spark ads called “Spoken Word,”which use rhymes by lyrical poets to highlight the players’ creativity and authenticity on the court.
In addition, NBA All-Star will showcase the finale to the first-ever Sprite Slam Dunk Showdown, an amateur dunk contest held on February 12 in Dallas. An All-Star panel of judges will help determine the finalists in the event, including NBA All-Star and 2009 NBA Most Valuable Player presented by Kia Motors, LeBron James, NBA Legend player Darryl Dawkins and Drake— who will perform live during the Sprite Slam Dunk Showdown.Sprite Spark
The Sprite Step Off is the largest college fraternity and sorority stepping competition in history,with a total prize pool of $1.5 million in college scholarships and a new MTV2docu-series that follows the six step teams as they compete in the national step competition. New out-of-home featuring LeBron James debuted earlier this month, and later this year the Sprite Film Mixer, with Rik Cordero, and Music Mixer will be launched to further support The Spark campaign.
“The many elements of the new Sprite The Spark campaign are designed to empower teens to play, experience and interact with our brand and feel their creativity come to life,” said Bayne.
Title: Unleashed
Client: Sprite

Agency: Bartle Bogle Hegarty, New York
Chief Creative Officer: Kevin Roddy
Creative Director: Amee Shah & Matt Ian
Art Director: Erik Holmdahl
Copywriter: Beth Ryan
Head Of Broadcast: Lisa Setten
Producer: Jennifer Moore

Production Company: aWHITELABELproduct, Los Angeles
Director: Benjamin Steiger Levine
Executive Producer: Ellen Jacobson-Clarke, Annique DeCaestecker
Line Producer: Lynn Zekanis
Director of Photography: Chris Soos

Editorial Company: Cut + Run, New York
Executive Producer: Angie Aguilera
Producer: Beth Fitzpatrick
Editor: Steve Gandolfi

Visual Effects: MassMarket, New York
Executive Producer: Rich Rama
Producer: Aleen Kim
Lead Flame Artist: Nick Tanner
Flame Artists: Julian Ford, Mark French, Sarah Eim, David Parker, Joanne Ungar, John Ciampa
Jr Flame Artists: Jeen Lee, Dan Boujoulian
Designers: Greg Herman, Derek Stratton
CG Supervisor: Pakorn Bupphavesa
CG Lead Artist: Ed Manning
CG Artists: David Barosin, Jimmy Gass, Keith Kim, Eban Byrne, Ciaran Maloney
CG Modeler: Tom Cushwa
CG Trackers: Joerg Liebold, Denis Trutanic
CG/Nuke Artist: Adam Flynn
Pre-Viz Artist: Joshua Sherrett

Telecine Facility: Company 3, New York
Telecine Artist: Tom Poole

Audio Facility: Sound Lounge, Nyc
Audio Engineer: Tom Jucarone

Music Company: Squeak E Clean Productions
Executive Producer: Zach Sinick
Track Arranged By: Brent Nichols & Rusty Logsdon
Sound Designer: Steve Mccarty
Music: Title: "Forever", Drake

Endtag Animation Company: Brand New School, Los Angeles
Executive Producer: Ned Brown
Producer: Garrett Braren
Art Director: Ludovic Shorno
Animatronics: Spectral Motion
Effects Supervisor: Mike Elizalde
Creative Consultant: Mary Elizalde
Production Coordinator: Brian Walsh
Puppeteer/Lead Animatronic Technician: Mark Setrakian

Sprite PR materials - Video and photo link at http://sprite.digitalnewsagency.com
Thanks To Shannon at GlossyInc.com for passing this our way

Update and More Info on the Google Parisian Love Ad

Upstart original music and sound design studio Analogue Muse - formed just 18 months ago by Partners Jeremy Turner and Alan Zahn - has followed a string of successful feature, TV, web, and commercial projects with a wildly popular Google web film turned Super Bowl spot. Analogue Muse utilized its full toolbox of impressive and growing assets: from original composition played exclusively by the Muse team, to sound design and mix. Google Creative Lab and 1st Avenue Machine recognized the extraordinary breadth of talent and services available at the bustling boutique.
The Ad can Be Seen Here Just Click HERE.
Working with 1st Avenue Machine director Aaron Duffy via Google Creative Lab, Analogue Muse and its sister brand Muse Mix established a mood that helped the spot become the staggering success that it has become. Beginning with a single repeated piano note that echoes the blinking cursor on the screen, the score swells as the story on screen grows more emotional. The search engine's famous search bar appears to chart a college student's online inquiries as he moves from innocent young traveler to love-struck American abroad, to the conclusion as a newlywed with a baby. As an invisible hand types in successive search queries, corresponding search result lists and Google maps pop up: "study abroad paris france," "impress a french girl," "long distance relationship advice," and "churches in paris." The rapidly evolving story is made more poignant through Analogue's moving music and the sounds that completely support the narrative: a bold French voice reading translations as "translate tu es tres mignon" is typed in; the sound of jet engines as the invisible searcher checks on a Delta flight between New York and Paris; and a baby crying as the final entry, "how to assemble a crib," is typed in.

The original web clip was launched on Hulu and YouTube, where it has already received over one million hits in three months. The sheer volume of views, critical acclaim and popularity sparked Google to rework the spot for its TV debut during the Super Bowl. In order to transform the :52 clip into a full :60 more suitable for the television space, Analogue's Turner and Zahn, with Muse's Nick Cipriano and Geoff Strasser went back to the drawing board. They faced the challenge of complementing an additional :08 of footage without sacrificing the tempo, pace, tone or quality that made their online version an undisputed hit. More significantly, they had to account for the different experiences that are elicited from viewing web content versus television.

"This spot had a real effect on people - countless bloggers testified that viewing it really touched them and some even inquired as to where they can purchase the music. We're really honored that a massive client like Google and their Creative Lab division would hold our work in such high regard and trust us with the project," noted Turner, who praised the sound design contributions of Nick Cipriano and Geoff Strasser.

Analogue worked closely with Duffy throughout both efforts. "Aaron was involved all the way through, has a great musical vocabulary, and was very clear about his vision for the spot," said Zahn. Turner adds, "The challenge was in trying to make it sound close to the original without anyone noticing that 8 seconds had been added. We sent revisions back and forth and we worked as a team to build the loops and add the layers for this great final product. This is a really solid relationship that has helped Analogue grow as a company as we establish a solid foothold in the industry."

The Google spot, like so many aspects of Analogue's business, was a collision of spontaneous happenstance, intuitive networking, and raw skill. Around the time of the company launch, Turner met 1st Avenue Machine head of creative development Claire Mitchell in a bar, which led to an invitation to the production company's studio. There they met the prodigious Duffy, who had recently finished a McDonald's spot out of the UK. Duffy had asked for a director's cut and was seeking new music for a US version - which Analogue was more than prepared to compose. The collaboration was so successful that it laid the foundation for Google.

The Google spots are a small part of Analogue's portfolio. Since launching, the company has completed a number of high-profile projects with key agencies: a humorous Geico spot starring Elmer Fudd via Martin that will see airtime on Super Bowl Sunday; an American Express spot through Momentum that ran on the Jumbo Tron at LA's Staples Center; an Optimum spot with Gardner Nelson; a Hallmark spot via Leo Burnett; and an Autism Speaks commercial via BBDO.

Outside of the commercial space, Analogue Muse scored an independent film on IFC recently; produced, arranged and performed the music for an HBO special debuting on Valentine's Day; and composed anthems for shows on Food Network and the Travel Channel.

That any of these projects happened at all is the result, literally, of an accident. Zahn's team found themselves one man short in a pick-up basketball game at Chelsea Piers and asked Turner to join them. When the straggler dove for a loose ball later in the game, one of Zahn's colleagues stepped on Turner's hand, crushing it. In the drive to the emergency room, Zahn and Turner discovered their mutual musical pedigrees. The meeting happened at an optimal point for both parties: Turner had interest in expanding into the ad space, while Zahn's studios were being sold to make way for luxury condos. The duo joined forces and Analogue Muse was born.

"Jeremy and I had a great connection right away, musically, professionally, and personally; the only place we clashed was on the basketball court," noted Zahn. "For a young company that's kept relatively low to the ground publicity-wise, we've built a great portfolio and some awesome relationships. We're riding this momentum into some really great projects, which we'll be announcing in the next few months. We've got great personnel in place and we're well on our way to establishing ourselves as a well-known name in all things audio."

Both musicians have evolved significantly over the course of their careers. Zahn began his musical life as a studio and touring musician. As the allure of the road began to wane, he moved to Greenwich Village and began a successful career arranging and producing, predominately for singer/songwriters. Backer Spielvogel then brought him into its music department where he quickly rose to become the youngest vice president in the company, ascending to become director of music. From there Alan founded Red House Music, where he composed and produced music for hundreds of commercials, winning multiple awards in the process.

The Williamsburg, Brooklyn-based Turner opted out of his final year at Julliard, when he joined the Metropolitan Opera Orchestra, where he is now the Assistant Principal Cellist. An accomplished singer and songwriter, guitarist, and pianist, Turner has performed in Asia, Europe, Australasia and throughout North America. He has recorded and performed from Carnegie Hall to MTV Unplugged, with artists such as David Byrne, My Morning Jacket, Renee Fleming, LCD Soundsystem, and Lupe Fiasco. Though he is relatively new at scoring and sound design for the screen, he has taken to it rapidly.
Client: Google
Agency: Google Creative Lab
Spots Title: Parisian Love
Air Date: February 2010
Prod Company: 1stAveMachine
Director: Aaron Duffy
EP(s): Serge Patzak, Sam Penfield
Producer(s): John Burger, Crystal Campbell
Head of Creative Development: Claire Mitchell
Concept Art: Carlos Ancalmo
AE Artists: Joon Park, John Stanch, John Loughlin, Will Decker, Anthony Serriano, WeiTo Chow
Music: Analogue Muse
EP: Alan Zahn
Composer: Jeremy Turner
Sound Design: Analogue Muse
Sound Designer(s): Geoff Strasser, Nick Cipriano
Producers: Alan Zahn, Jeremy Turner
Audio Post: Muse Mix
Mixer: Nick Cipriano
via: Trust Collective

Audi Green Car Green Police Commercial Ad

New Audi commercial featuring Cheap Trick, the Green Police, and the Audi A3 TDI® clean diesel, Green Car Journals 2010 Green Car of the Year.
Agency: Venables Bell & Partners, San Francisco
Founder, Creative Director: Paul Venables
Associate Creative Director: Erich Pfeifer
Copywriter: Ashley Billings
Art Director: Omid Rashidi
Agency Executive Producer: Craig Allen
Agency Producer: Mandi Holdorf
Production Company: Hungry Man, Los Angeles/New York
Director: Bryan Buckley
Executive Producer/Director of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Post-Production: The Mill
Producer: Enca Kaul
Artist: Billy Higgins
Music: Cheap Trick

Old Spice "The Man Your Man Could Smell Like" Commercial

Newest commercial for Old Spice entitled “The Man Your Man Could Smell Like” could very well be one of the greatest ads I have ever seen. I love the tagline for the ad...Smell like a man, man.

Agency: Wieden+Kennedy, Portland
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Eric Baldwin, Jason Bagley
Copywriter/Art Director: Eric Kallman
Copywriter/Art Director: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ, Los Angeles
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
DP: Neil Shapiro
Editorial: Final Cut
Editor: Carlos Arias
Post Executive Producer: Saima Awan
VFX:The Mill
VFX Supervisor: Phil Crowe
VFX Producer: Arielle Davis
Mix: Lime Studios

Heineken Beer Gloss Commercial - Yes It Is Beer Gloss Really

Heineken introduces us to beer gloss via this new ad for Heineken Beer. The fragrance of hops and the lightness of froth, for the first time in a gloss.
Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Directors: Cristiana Boccassini, Andrea Farina, Vito La Brocca
Copywriters: Bruno Bertelli, Elisa Binda
Production Company: FabbricaVirali Haibun
Aired: February 2010

Snickers Takes Top Spot Thanks To Betty White

USA Today’s Ad Meter ranks the Snickers ad starring Betty White as the top Super Bowl commercial for 2010. Personally, I thought the Google Parisian Love ad was the best. See it here "Google Parisian Love".
Advertiser: Mars
Brand: Snickers
Title: Game
Agency: BBDO, New York (USA)
Directed by Craig Gillespie (MJZ)
Production: MJZ
Visual Effects: MassMarket

Coke and The Simpsons Super Bowl Ad "Hard Times"

After losing his fortune, greedy billionaire C. Montgomery Burns learns to appreciate the simple things in life.
Title: Hard Times
Brand: Coca-Cola
Agency: Wieden & Kennedy, Portland, Ore.

Google "Search On" Parisian Love Super Bowl Ad

One of my favorite ads to air during Super Bowl XLIV was Search On the Parisian Love ad by Google. I love the power of simplicity and Google just gets it.
Advertiser: Google
Agency: In-House
Tagline: Search On.
Short rationale: An American finds love in Paris.

The Clydesdales "Fences" 2010 SUPER BOWL 44 Ad for Budweiser

We got an early look at the Clydesdales Budweiser SuperBowl commercial for everyone.
The Budweiser Clydesdales will be in the Super Bowl, after all. Anheuser-Busch says its trademark horses will appear in a 60sec ad in the fourth quarter of the game. The horses weren't originally scheduled to air during Sunday's game on CBS. But the longtime Super Bowl advertising leader received a different cut of a proposed Clydesdale ad and decided to consider it. The company a unit of Anheuser-Busch InBev, now says the horses will appear in the ad, called "Fences." It tells the story of friendship between a young Clydesdale and a young steer.

Gatorade "Journey" Super Bowl XLIV 2010 Ad

"Journey" provides the viewer access they normally don't get to the game-day experience and provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade's G Series, a new line of products based on the latest science and created in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity.

The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster) and features footage from the 2010 playoffs. The :90 spot will air during the Super Bowl pre-game show on CBS as well as on ESPN and NFL Network following the game.

Agency: TBWA\Chiat\Day Los Angeles
Worldwide Creative Director: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Director: Jayanta Jenkins
Associate Creative Director/Copywriter: Steve Howard
Associate Creative Director/Art Director: Brent Anderson
Executive Producer: Sarah Patterson
Sr. Producer: Veronica Beach
Account Supervisor: Sandra Miks
Production Company: Smuggler
Executive Producer: Brian Carmody
Producer: Rhonda Vernet
Director: Henry-Alex Rubin
DP: Brian Newman
Editorial Company: Spotwelders
Executive Producer: David Glean
Editor: Brad Waskewich
Visual FX: The Mill, Los Angeles
Music: Beacon Street Studios
Mix/Sound Design: Lime Studios
Engineer: Rohan Young

Brett Favre for the Hyundai MVP Locker Room Super Bowl XLIV Ads

Brett Favre and the Hyundai Super Bowl XLIV Ads. The Hyundai Sonata and Tucson Hyundai will be one of the most visible sponsors of Super Bowl XLIV on Sunday, February 7 with eight ads airing on game day. 2010 is Hyundai's third straight year of advertising during SuperBowl Sunday, and second consecutive year sponsoring the Kickoff Show. The first ad, titled "Paint," will kick off an aggressive campaign supporting the 2011 Sonata. The second in-game ad, titled "10 years/Favre," scheduled for the second quarter, will feature Brett Favre, quarterback of this season's NFC North champion Minnesota Vikings.

Tabasco Sauce Cheers On The Saints in the 2010 Super Bowl

Ken Wheaton over at adage.com might be a little bias, but he is calling this Tabasco Hot Sauce the best Super Bowl related ad of all time...I have to agree with him. Hope Ken doesn't mind us quoting him...."You'll forgive a wee bit of bias here, won't you? Not that you have a choice. The Super Bowl is this weekend. A certain team made the game. This ad, from a company based in my home state, touches on that. It is the best ad ever. I don't care if you're a Colts fan. You've had enough glory for one lifetime -- and your food is lame and you can't hold your liquor. ENJOY!"

The Tabasco bottle reads....On February 7th the hopes of city will finally go marching in. That is pretty cool.

"Doggie Dentures" Pedigree Dentastix Ad - No We Are Not Kidding

How can you not love a dog great teeth? Sweet new commercial for Pedigree Dentastix entitled "Doggie Dentures".
Agency: TBWA\Chiat|Day Los Angeles
TBWA\CCO & Global Director Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Directors: Chris Adams, Margaret Keene
AD: Denise Zurilgen
CW: Eric Terchilla
Executive Agency Producer: Guia Iacomin
Agency Producer: Christopher Spencer

Production Co: MJZ
Director: Rocky Morton
Director of Photography: Kris Kachikas
Prod Co Producer: Helen Hollien

Editorial: Whitehouse
Editor: Dan Oberle
Asst Editor: Eileen Miraglia
Post Producer: Joni Wright

Color: CO3
Colorist: Mike Pethel

Music: Adam Goldman & Julian Wass
Audio Mixer: Rohan Young

VFX: The Mill
VFX Exec Producer: Sue Troyan
VFX Producer: Arielle Davis
Lead Flame: Billy Higgins
Flame Assist: Becky Porter
Lead CG: Steve Beck
CG: John Leonti

Photographer: Josh Withers / Arthaus
Retouching: Arthaus
Post Production: E Graphics
Art Producer: Marissa Serritella
Print Producer / Project Manager: Aliza Grover / Janet Perez

2010 GoDaddy Super Bowl Ad "News"

Much of the same from GoDaddy and the lovely Danica Patrick for their fourth quarter Super Bowl Commercial this year. This time Patrick is shocked when a sexy newscaster gets 'too hot for TV' during a live TV interview, in the spot entitled "News".

Super Bowl 2010 Ads - Kia Preview Spots

A couple of teaser ads that will air during Super Bowl 44 this year. These look entertaining, I'm looking forward to seeing what Kia's ad agency has done for the big show on Sunday.

Pepsi One People Commercial - Pepsi Refresh Project

New commercial for Pepsi Cola titled One People introducing the 2010 Pepsi Refresh Project, they are giving millions of dollars to fund ideas that will refresh the world....hhmmmmm how about that? Music is by The Black Eyed Peas, song title is "One Tribe".
PEPSI “One People”
AGENCY: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Interactive Creative Director: Michael Tabtabai
Associate Creative Director: Xanthe Hohalek
Art Director: Dustin Artz
Copywriter: Chris Jones
Managing Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Kristen Latto
Executive Producer/Agency Producer: Anh-Thu Le
Assistant Producer: Doris Chen
Director: Francois Vogel
Director of Photography: Michael Cleary
Executive Producers: Cathleen O’Conor/Claude Lettessier
Line Producer: Janice Biggs
EDITORIAL: Union Editorial
Editor: Einar Thorsteinsson
Assistant Editor: Daniel Moreno-Luna
Executive Producers: Michael Raimondi/Megan Dahlman
Producer: Joe Ross
Sr. Visual Effects Supervisor: Todd Iorio
VFX Artist Amir Qureshi
VFX Artist Seth Silberfein
Compositor Evan Guidera
Compositor Jason Jenson
Compositor John Nierras
Compositor Mannix Richenbacher
MUSIC: The Black Eyed Peas “One Tribe”
Mixer: Josh Eichenbaum

ETRADE Launches BabyMail via The SuperBowl Ad Stage

Our favorite talking baby for ETrade is set to launch the E*Trade BabyMail website and this weekends SuperBowl Commercial stage is the perfect place to set this off. The official press release below.
With Super Bowl® XLIV only days away, millions of football fans are getting ready to belly up to their television sets to watch one of America’s favorite events. Not only is the entire country poised with chips in hand for the game, many are waiting to laugh heartily during commercial breaks. For this year’s game, E*TRADE FINANCIAL launched E*TRADE BabyMail, an application that allows participants to create their own talking baby messages and share them with friends.

The application, developed in conjunction with Oddcast, the leader in participation marketing, is available immediately at http://www.etradebabymail.com.

“E*TRADE BabyMail helps to extend the brand equity of the E*TRADE Baby,” said Nick Utton, Chief Marketing Officer of E*TRADE. “The babies that are featured in our campaign are incredibly popular and enabling users to interact with and personalize them is yet another way to engage our audience.”

The application is very easy to use. To get started, users visit BabyMail at http://www.etradebabymail.com and pick one of the E*TRADE babies or upload their own baby photo. Voice can be added by typing into a text-to-speech application, recording by mic, recording by phone or choosing one of the hilarious pre-set messages created specifically for BabyMail. Examples of the pre-recorded messages include:

• “Hey fun fact. Money is Awesome! Hey another fun fact. You shouldn’t eat plastic. Yeah… I found that out the hard way.”
• “Hey man, remember back in the day when we used to hang out all of the time and get into all sorts of shenanigans. Now look at us, I’m a one man tradin’ machine and you are… How are you?”

Users can also upload their own photo to create the next talking baby sensation. Once created, the user-generated E*TRADE babies can be shared via email, social networks or on personal Web pages and blogs.

“We are thrilled to offer an application that helps extend the E*TRADE Baby phenomenon to the interactive realm,” said Adi Sideman, CEO of Oddcast. “Allowing users to personalize and share campaign elements increases conversation levels and word of mouth marketing. It’s a taste of the impact and value interactive commercials are set to generate in the years to come.”

Samsung Omnia II Urban Olympic Games Ad

Urban Olympic Games stars a hip young city dweller rambling about town, Omnia II in hand, gazing at Olympic Internet coverage. So clear and engaging is the content that his urban environment merges with the onscreen arenas of athletic heroics, transforming an escalator into a steep ski slope, a commuter train into a bobsled track, and a building lobby into an ice rink complete with figure skater. Simon's composition perfectly complements the action with a piano-heavy riff that ticks up and down as the onscreen action lessens or intensifies. The sound design is pitch perfect as well, with rocketing noises accompanying the acceleration of the skis and bobsled down the slope.
Client: Samsung Electronics
Spot Title: "Urban Olympic Games"
Air Date: February 2010

Agency: CHEIL Worldwide Headquarter Seoul/Korea
VP/Global Account Director: Martin Kang
Account Director: Arnold Lee
Agency Producer: Heiki Windfelder
Executive Creative Director: Alistair Wood

Prod Company: Crossroads Films UK
Director: Terence Stevens-Prior
DP: Paul Herley
EP: Carly Stone
Producer: Hera King

Post/Effects: Acht Frankfurt Digital Solutions
Avid Editor(s): Piers Douglas, Bastian Ahrens
Flame Artists: Heiko Leitsch, Ralf Drechsler
3D Artist: Johannes Schlörb
Producer: Heiko Winkler

Music: JSM
Composer(s): Joel Simon, Adam Elk, John "Scrapper" Sneider

Sound Design: JSM
Sound Designer: Jim Nicholson
Executive Producer: Joel Simon/Ross Hopman

Talent: UK Cast
Hero: Jack Wilson
Ice-Skater: Lucy Morgan

truTV 2010 Super Bowl Ad with Troy Polamalu

Troy Polamalu of the Pittsburgh Steelers stars in this 2010 Super Bowl ad for truTV.
A newcomer to the world’s biggest advertising stage, truTV is revealing its first-ever Super Bowl commercial and giving viewers an exclusive look at the spot in its entirety.
The Groundhog Day-themed spot features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. In the ad, Troy plays the role of “Punxsutawney Polamalu.” After he sees his shadow, a proclamation of six more weeks of football is declared.
The spot gives viewers an early glimpse at how the network will bring NFL fans what they’ve always wanted – more football. Produced by NFL Films, NFL FULL CONTACT provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an exciting NFL season.
truTV’s Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday’s big game, near the two-minute warning.
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