The Out Of Work Ad Guy

Helping out a fellow Torontonian...Jeremy is "The Out Of Work Ad Guy". Brilliant idea best of luck to you, 2010 will be a good year for you.

Jeremy Salzman is a creative director who has been laid off by the ad agency he worked at along with 52 other people, but Jeremy took this brilliant self promoting idea to find work.
Check out the site:
Advertising Agency: OutOfWorkAdGuy, Toronto, Canada
Creative Director: Jeremy Salzman

Dolce & Gabbana D&G Time Commercial

Director Cyril Guyot recently tapped Company X Editor Lisa Mogol to create a risqué new spot for D&G Time, the signature wristwatch line by Italian luxury fashion house Dolce & Gabbana. Shot in Paris via production company Bandits, the stylish and provocative spot, "D&G Time," depicts a tryst turned upper-class ménage à trios. The 30-second commercial is currently airing in the US and internationally, as well as on the Web.
Set to the chamber sounds of "Perfume" by Sparks, "D&G Time" opens with a mademoiselle luring her beau through a luxurious Parisian flat. Amid the twosome's sensual exchanges, tension escalates when another man arrives, peering from the shadows of the ominous quarters. The mademoiselle greets the second suitor, with sultry eyes, before a seductive game of cat-and-mouse entangles the trio into a bold rendezvous. As the temptress indulges in the sensuality of both men vying for her affection, the spot culminates in cunning fashion when, suddenly, her mother interrupts the decadent scene, letting out an appalled screech.
Creative Direction: Domenico Dolce, Stefano Gabbana
Production Company: Bandits, Frédéric Blamont
Director: Cyril Guyot
Editorial Company: Company X
Editor: Lisa Mogol
Stylist: Zakia Kadri
Make-up Artist: Houda Remita
Hair Stylist: Karin Bigler
Models: Teresa Dilger @ Elite, Johan Johansson @ Marylin
Alexandre Gaillot @ Marylin, Olivia Dutron @ Profi I (mother)
Music: Sparks
Location: Map Studio, Grosrouvre, Paris, France

Smirnoff "Gong" Commercial

Advertising Agency: JWT, New York, USA
Agency Producer: Mustafa Imam
Creative Director: Raphael Milczarek
Copywriter: Humberto Jiron
Art Director: Jeremy Argue
Directors: Miles Goodall, Gareth Paul
Director of Photography: Rob Malpage
Production Co & City: Suburban, Johannesburg
Producer: Liz Dahl
Post Production & City: Condor, Cape Town/ Riot Post Production
Editor & Company: Nick, Pudding

Durex Condom Ad "Enjoy Moaning"

Well here is a rather entertaining new ad for Durex Condoms, appropriately titled "Enjoy Moaning".

Advertising Agency: Exis, Shanghai, China
Creative Directors: Hoya Lee, Yu Zhang
Art Director / Copywriter: Yu Zhang
Illustrator: Ian Guo

SKY TV: Que Sera Sera ad

You can’t help but be happy with SKY TV at home
Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: James Tucker
Copywriter: Simon Vicars
Director: David Shane
Head Producer: Judy Thompson
Senior Producer: Tania Jeram

Lebron James and Kobe Bryant MVPuppets We're Back Commercial

Kobe Bryant and Lebron James are back with a new commercial campaign for the Nike MVP Puppets. Three ads included "we're Back", "Missing" and "Mystery Solved"
MVPuppets Kobe & LeBron : Mystery of the Missing Nike Air Max LeBron VII (7)
And finally the Mystery is Solved in this spot.

Client: Nike
Title: We're Back
Agency: Wieden+Kennedy Portland
Creative Directors: Jeff Williams, Alberto Ponte
Copywriter: Edward Harrison, Desmond Marzette
Art Director: Sasha Swetschinski, Matt Murphy
Senior Agency Producer: Matt Hunnicutt
Agency Producer: Jessica Staples
Agency Head of Production: Ben Grylewicz
Production Company: Imperial Woodpecker, Los Angeles
Director: Stacy Wall
Director of Photography: Tami Rieker
Executive Producer: Doug Halbert
Producer: Jeff McDougall
Puppets: Legacy Effects
Editorial: Rock Paper Scissors
Editor: Terence Biff Butler
Post Producer: Tricia Sanzaro
Post Executive Producer: Carol Lynn Weaver
Assistant Editor: Aaron Morris
Telecine Artist: Angus Wall
VFX: A52
Mix: Lime
Mixer: Rohan Young
Mix Producer: Jessica Locke
Voice Over: David Allen Grier, Kenan Thompson

See It Love It CUPID Seat Ibiza Range Advert

Great new commercial for the new Seat Ibiza by Volkswagen.
The dramatic new ads see SEAT put a typically irreverent spin on the classical legend of Cupid, with a winged archer flying above the stunning new SEAT Ibiza Cupra and targeting people as they see the car for the first time.

The heart-shaped arrows he fires cause everyone who sees the car to fall in love with it – a natural reaction, of course, that’s already happening in SEAT showrooms across the country.

The multi-million pound campaign, which also features 4,000 bus stop billboards nationwide as well as print ads in glossy lifestyle titles such as Empire, Q, Heat, Closer and Now, will run well into 2010 as SEAT looks to build on a record-breaking 12 months of new and used car sales.

The adverts were filmed over the course of five nights in the central business district of Johannesburg in South Africa and use the latest computer-generated imagery, plus super-slow motion cameras, to create the unique pictures we’ll see on our screens.

Fully exploiting the growing influence of digital social media, SEAT’s winged love warrior will be starting his own Facebook page while ‘viral’ videos of both the TV advert and an interview with its main character will be appearing on YouTube.

SEAT UK National Communications Manager Rob Taylor said: ‘The premise of this campaign is built around the obvious love for SEAT’s sexy new Ibiza models.
‘But, SEAT being SEAT, we knew we couldn’t go for the clichéd image of a Cupid-style persona. We wanted to develop a different type of character, an archer with real attitude and street cred who spreads the love for Ibiza in an inimitable way.’

The TV ads, which have been cleared to run after 7:30 pm by Clearcast, broke on terrestrial television, Sky and a variety of digital channels on Saturday.

Advertiser: Volkswagen Group
Brand: Sear Ibiza Cupra
Title: Cupid
SEAT UK National Communications Manager: Rob Taylor

LG Chocolate Phone Avatar Portal Commercial

Newest ad for the LG Chocolate Phone featuring a promo of the Avatar Portal movie.

Advertising Agency: BBH, Shanghai, China
Executive Creative Director: Johnny Tan
Producer/Head of Production: Rebecca So
Creative Director: Kelly Pon
Editorial Company: N/A
Editor: Bob Mori, Santa Monica, CA
Visual Effects Company: Radium, Santa Monica, CA
Exec Prod: Jeff Blodgett
Production company: Backyard Productions, Venice, CA
Director: Rob Pritts
DP: Christophe Lanzenberg
Producer: Carr Donald
Exec. Producer: Kris Mathur
Where Shot: LA
Aired: December 2009

Apple iPhone The 12 Apps of Christmas Ad

Just in time for Christmas Apple's newest commercial for the iPhone is the 12 apps for Christmas.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officers / Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Directors / Associate Creative Directors: Alain Briere, Alicia Dotter
Art Directors: Paula Cristalli, Doug Mukai, Parker Grant
Copywriters: Ted Kapusta, Claire Morrissey, Louise Shieh
Agency Producers: Hank Zakroff, Janet Cao
Production Co: Green Dot Films
Director: Mark Coppos & Virginia Lee
DP: Rebecca Baehler
Editorial Co: Nomad
Editing Company, Inc.
Editor: Jared Coller
Post Co: Company 3
Artists: Brian Robinson, Stefan Sonnenfeld

Google Goggles Promo Video

Promo spot for Google Goggles. The spot itself isn't anything special but what Google Goggles is, well it simply out of this world!
Google Goggles is a visual search app for Android phones. Instead of using words, take a picture of an object with your camera phone: we attempt to recognize the object, and return relevant search results. Goggles also provides information about businesses near you by displaying their names directly in the camera preview.

Banned Commercial for the New Toyota Yaris

This is a new ad for the Toyota Yaris that was banned before it was even considered to air on TV. Anyone have any info on the ad agency who created it? Personally I think it is very funny.

Google Chrome Features Ad Promo Video

Brilliant new ad campaign for Google Chrome, created by BBH, New York. The video showcases the features of Chrome by Google in very entertaining way.

Agency: BBH New York
Calle Sjoenell, Pelle Sjonell – ECD
Aaron Royer – Agency Producer
Steve Peck – Art Director
Jared Elms – Copywriter

1stAveMachine – Production Company
Aaron Duffy – Director
Sam Penfield – EP
Jennifer Brogle Jones – Producer
Claire Mitchell – Head of Creative Development
Jennifer Stratton – Production Coordinator

Bob Partington – Art Director, Fabrication
Nathan Asquith – Fabrication
Peter Erickson – Fabrication
Carlos Ancalmo – Storyboards & Design
Mario Romeo – Assistant Director
Vi Nguyen – Technical Director
Daniel Roman – Compositor
George Vincent – Compositor
Jason Tsang – Compositor
John Laughlin – Compositor
Kathleen Tobin – Compositor
Lily Feng – Compositor
Ryan Hooks – Compositor
Sohee Sohn – Compositor
Ralph Scaglione – 3D Tracking
Val Gnaedig – Costume
Patrick Scola – Documentation
Emery Wells – Colorist

HP Patty Cake Commercial

Creative Design and Visual Effects companies Shade and De Motu teamed up with their EP Shira Boardman of Red Magnet to collaborate on a pair of visually explosive :30s launching HP's latest innovative products. The team worked closely with noted Director Dave Meyers and the respected creative team at McCann, SF to produce spots that would exactly fit HP's product vision and reputation for design excellence. The creative synergy between the two post production companies was made effortless by Boardman's ability to provide a singular point of communication to all involved.

"This was the perfect opportunity to showcase the diversity, flexibility and capability of the talent assembled at Shade and De Motu," noted Boardman. "HP, radical, and McCann are names long associated with excellence, and it is a testament to the post teams that they trust our creative and technical expertise. Everyone, from Dave (Meyers) to Brad, Gerald, Ryan and Vince at McCann, were the ideal partners in creating these innovative spots - no small task when dealing with an iconic brand long known for fresh and unforgettable advertising."

De Motu's 2D expertise is displayed primarily in Patty Cake, a hard-driving showcase of HP's TouchSmart PC. Standing before the interactive computer, a montage of users actively engages the dynamic new product, dashing their hands across the screen to access endless applications and communications possibilities. The De Motu team, led by Lauren Mayer-Beug and with on-set assistance from Shade, handled all post and FX, including a sizzling replication sequence that makes it appear multiple HP users are working in a row. Additional touches that display De Motu's ability to operate on a more conceptual level are the multiple manufactured images of people's reflections on HP screen shots, which symbolize the dynamic interaction between user and machine.

So thorough was De Motu's planning for the shoot that it inspired multiple creative choices for the director, agency, and client. "Our previs inspired Meyers to shoot the talent on individual turntables, which gave us several options for both creative and execution in post production," noted Mayer-Beug. "We also worked closely with the sound design team at Eleven and the edit crew at Final Cut to choreograph the user movements and the flurry of on-screen applications."

Dominoes shows off Shade's ability to create exciting virtual environments and action. With VFX Director Bryan Godwin at the lead, Shade's team, along with creative collaboration from De Motu created a sequence of thousands of uniquely colored laptops of various sizes, makes, and designs standing upright and falling like dominoes, sometimes collapsing onto a flat surface, at other times toppling over cliffs or spiraling down intricate, geometrically complex ramps and funnels. Shade coordinated the action with a voiceover extolling the advanced capabilities of HP's new dv6t laptop. Knowing the concept for Dominoes would be very challenging to achieve in camera, Godwin worked closely with Meyers and production designer Michael Gaw to pre-build dozens of laptops and accurately recreate sets based on Gaw's designs.

"By heavily pre-producing our assets, we were able to execute an almost entirely 3D virtual field of thousands of laptops in under 3 weeks," said Godwin. "Everyone was really easy to work with and we look forward to teaming up with both and McCann in the future."

Santa Monica-based Red Magnet, Shade and De Motu work collaboratively in the space previously occupied by Method. The three share ideas and strategies, which maximizes their output and efficiencies while allowing for fierce competition.
The Creds:

Client: Hewlett Packard
Spots Title: Patty Cake, Dominoes
Air Date: December 2009

Agency: McCann - San Francisco
ECD: Brad Cohn
Group Creative Director / Art Director: Gerald Lewis
Copywriter: Ryan Hartsfield
Executive Producer: Vince Genovese

Prod Company:
Director: Dave Meyers
EP: Frank Scherma
Producer: Derek Roberto

Editorial: Final Cut
Editor: J.D. Smythe (Patty Cake)
Editor: Matt Murphy (Dominoes)
Producer: Kelly Garcia

Telecine: CO3
Colorist: Dave Hussey

Post/Effects: De Motu (Patty Cake)
Lead VFX: Lauren Mayer-Beug (Patty Cake)
On Set VFX Supervisor: Bryan Godwin (Patty Cake)
Designers/Animators: Nathan Boldman, Lauren Mayer-Beug, Brad Strickman, Ryan Hooks, Steve Galvez (Patty Cake)
Executive Producer: Shira Boardman
Producers: Tom Slovick, Daughn Godd Ward (Patty Cake)

Post/Effects: Shade (Dominoes)
VFX Director: Bryan Godwin (Dominoes)
Executive Producer: Shira Boardman
Head of Production: Sheri Patterson (Dominoes)
Production Coordinator: Shane Paugh (Dominoes)
Technical Directors: John Riddle, John Tumlin (Dominoes)
Animation: Jason Donnely (Dominoes)
Lighting: Kenny Jackson (Dominoes)
Compositing: Deke Kincaid, Ryan Trippansee (Dominoes)
Producer: Tom Slovick (Dominoes)
Sound Design: Eleven
Sound Designer: Jeff Payne
Shoot Location: South Bay Studios

Give Yourself A Chance - INPES Chance For Smokers Epic Ad

The National Institute of Prevention and Health Education (INPES) from France is airing a brilliant, epic television commercial campaign reminding the French population not to ruin their chances of survival.
The ad starts of by narrating a historical story, "13.7 billion years ago when all was just a vast expanse of nothingness, we had around one chance in 200 billion for the big bang to occur and for the universe to expand…"
Ad Agency: DDB Paris
Creative Director Alexandre Hervé
Art Director: Faustin Claverie
Copywriter: Fabien Teichner
Agency Producer: Julie Mathiot
Account Director: Mathieu Roux
Account Supervisors: Orane Faivre De Condé and Vanessa Emsallem.
Filming by Directors: Manu et Fleur via Les Télécréateurs and UFO, Paris.
Music and Sound was produced at THE.

Renault Mégane Sportour Ink Commercial

New commercial for the Renault Megane by ad agency Saatchi & Saatchi, Milan Italy titled "Ink". This is a remake of the original version from Italian to English.

"The New Renault Mégane Sportour goes further on a full tank than any other car in its class."
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Production Company: Kapsel Productions
Director: Luca Perazzoli

Reebok EasyTone commercial "Black and White"

Here is yet another ad from the Reebok Easy Tone Better Legs and a Better Butt advertising campaign. In case you missed the first commercial here you go.....Better Legs and a Better Butt.

Pamela Anderson Stars in the New TV Ad for Crazy Domains

The Brand Agency, Perth has put to air a new spot for Crazy Domains that features Baywatch goddess and arguably the most famous blond on the planet, Pamela Anderson. Looks a lot like a typical GoDaddy commercial now doesn't it?

Client: Crazy Domains (
Agency: the brand agency, perth
Director: Simon Frost
Executive Creative Director: Craig Buchanan
Creative: James Wills, Des Hameister, David Donald, Craig Buchanan
Agency Producer: Kate Downie

Victoria's Secret Commercial By Michael Bay

One Gift.A Thousand Fantasies.
The Victoria's Secret commercial directed by Michael Bay. This premiered during the Victoria's Secret Fashion Show on 12.2.09. Includes a lot of things Michael Bay is known for, including a helicopter and of course, explosions.

MasterCard Priceless Right to Play Commercial

Modeled by a team of socially committed Canadian athletes from a wide range of sports, Roots will present, for the first time, its Canada Collection By Roots. A portion of proceeds from all purchases of the collection will benefit Right To Play, the Canadian-based humanitarian organization that improves the lives of children around the world suffering from war, poverty, and disease. Almost 700,000 children in 23 countries benefit from Right To Play programs each week.

The Canada Collection by Roots will be sold in all Roots stores in Canada starting Nov. 6 and will be the focus of a major MasterCard TV ad campaign. Filmed in Africa, the commercial highlights the organizations work and explains how it will benefit from the Canada Collection By Roots.

Agency: Maclaren Mccann, Toronto
Agency Producer: Sarah Michener
Art Director: Robert Kingston

Production Company: Soma Films, Australia
Director: Sean Meehan
Executive Producer: Sam Mcgarry

Editor: David Baxter, Panic And Bob Editing
Visual Effects: David Whiteson, Crush Inc.

Music: Deschamps, Toronto

Carlsberg Beer "The Secret" Advert

Carlsberg Beer/Lager shares their Secret in the newest ad by Owens DDB, Ireland.
Beer drinkers can now share in the secret of Carlsbergs brewing success in Carlsbergs new TV commercial, developed specifically for the Irish market. The ad, titled "The Secret", celebrates the fact that Carlsberg perfected the secret of brewing quality lager in 1883 and then shared it with other breweries. Why? Because Carlsberg knew that the original could not be beaten.
Brand: Carlsberg
Agency: Owens DDB
Agency Producer: Ruth Drury Byrne
Creative Director: Donal O'Dea
Director: Johnny Green
Production: Knucklehead
Producer: Tim Katz
Director of Photography: Joost van Gelder
Post Production: Framestore
Editor: Tim Thornton-Allen (Marshall Street)

Mitsubishi Outlander New "Invisible" Commercial Ad

From our Canadian friends at BBDO Toronto and Proximity Canada comes the new Mitsubishi Outlander spot titled "Invisible", but I have been told that is called "Stand Out". Nice work guys!
The music is by a band called Band Of Arrows, the song is titled "Magic".
Advertising Agency: BBDO Toronto/Proximity Canada
Creative Director: Carlos Moreno, Peter Ignazi
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Agency Producer: Terry Kavanagh
Production Company: The Mill
Director: Aron Hjartarson
CG Producer: Camila De Biaggi
Senior VFX Producer: Victoria Kendall
Editorial Company: Whitehouse
Editor: Adam Robinson
Executive Producer (Editorial): Corina Dennison
Producer (Editorial): JoJo Scheerer
Sound Design/Audio Post: Pirate, NY
Sound Designer(s): Dave Rivera, Gary Tole
Mixer: Gary Tole
Creative Director: Tag Gross
Executive Producer: Bob Montero
Music: M.A.G.I.C. by `The Sound of Arrows’
Shoot Location: Los Angeles

Richard Wilde's World "The Wilde Ones"

Thirty-five years ago, Richard Wilde launched the BFA Advertising and Graphic Design Department at the School of Visual Arts in New York. Today, he still is still chair running the program with enthusiasm and unparalleled leadership, recruiting the top industry talent as instructors to maintain the college's reputation as one of the best of its kind. He is nothing less than a living icon in the world of graphic design and advertising. So when Director Benita Raphan (SVA alumna) approached SUSPECT CD Hoon Chong (also SVA alumunus), to handle the open for, "The Wilde Ones", a documentary tribute for Wilde's 40-year anniversary at the school, he readily accepted. Raphan quickly expanded the offer to include all post and effects for the film.

The film is built around a series of interviews with some of Wilde's most accomplished professors and industry icons, including George Lois, Paula Scher, Carin Goldberg, James Victore, Paul Sahre, and Gail Anderson, extolling the enthusiasm, professionalism, consistency and brilliance that helped Richard build the school into one of the world's preeminent graphic design and advertising institutions.

But these testimonials don't stand alone, SUSPECT created a stunning and surreal graphical montage that is laced throughout the film, old photographs, countless samples of student work, and other artifacts that lend the narrative context, scope, and a sense of history.

"I would not want to work with anyone else in the industry for my graphics - SUSPECT is top notch, and the owners are the most generous and gracious people imaginable" stated Raphan, who has worked with Chong on three other projects, including Great Genius and Profound Stupidity, (with Merce Cunningham currently airing on The Sundance Channel), and The Critical Path (also on The Sundance Channel). "Hoon has impeccable taste and a great graphic sense. His team embraced the project with passion and dedication, and I cannot wait to work with them on my next project."

SUSPECT also handled the open and close, which featured extensive and elaborate stop-motion scenes shot on a Canon 5D MARK II and constructed of found objects, handmade props, and tin toys (part of Richard Wilde's personal collection) in honor of Wilde's playful nature, collection of antique toys and love of Outsider Art. They also crafted the name title cards. The stage, props and technology were all on hand for stop motion, research and test shoots.

"It was an incredible honor that Benita came to us and asked us to do graphic art for a film tribute to an industry legend," stated Hoon. "Benita was very open and gave us tremendous freedom, so we were able to truly tap into the awesome creativity and imagination of our staff. We played the role of students and only created with things we could borrow or find, making objects with our hands and only using computers to put the pieces together."

"Working on this film allowed us a glimpse 'behind the scenes' into the world of the very accomplished and talented faculty at the School of Visual Arts," noted SUSPECT Executive Producer Rob Appelblatt. "It is educators such as Richard Wilde and his fine department that are helping to nurture, refine and grow talent that will in turn define and shape the future of our exciting business. With a portion of our staff being alums from SVA it was nice to see this come full circle. It was an honor to be included in this tribute to great educators."

"The Wilde Ones" was shown at the School of Visual Arts as part of "The Wilde Years: 4 Decades of Shaping Visual Culture", an exhibit celebrating Wilde's 40 year career that was on display at the college's West 26th Street gallery in Manhattan, and is tentatively scheduled to be reprised the Art Directors Club in NYC in 2010. The film premiered at the AIGA, selected by Chapter President Drew Hodges, (SVA alumnus). Wilde's exhibition included the work of 125 graduates of the department and included magazine and book covers, subway ads, spots, music videos, and many other artifacts. Raphan is pushing it to film festivals, industry award shows, design museums and TV networks.
Film Title: The Wilde Ones
A Film Written and Produced By: Benita Raphan
Written By: Richard Wilde; Benita Raphan; and Richard Pels
Commentary: George Lois; Paula Scher; Carin Goldberg;
Paul Sahre; James Victore; Gail Anderson
Director of Photography: David Morabito
Additional Cinematography: Robert Aumer
Sound Mixer: David Powers
Production Assistant: Pablo Delcan

Editorial: Crew Cuts
Editor: Catherine Gionofriddo
Producer: Jessica Gonsalves
Consultant: Clayton Hemmert

Post/Effects: SUSPECT
Creative Director: Hoon Chong
Executive Producer: Robert Appelblatt
Designer/Animator: Frank Lee
Designer/Animator: Donnie L. Miller

Music Composer: Hayes Greenfield
Sound Design: Marshall Grupp
Audio Mixing House: Sound Lounge
VIA: Trust Collective

2010 Lincoln MKS With Active Park Assist "Play" Commercial

JSM CD/EP Joel Simon led a team of composers in the creation of lively soundtracks complementing the action in four new spots promoting the Lincoln MKS luxury vehicle. The series of :15s, created in specifically for UniWorld, showcase JSM's ability to enliven even the most limited action sequences with an original score.

Drive stars a smiling woman piloting her MKS through rolling, verdant terrain. A funky, upbeat track accompanies the action as the driver accelerates using the car's environmentally friendly yet powerful EcoBoost technology.

Go also promotes EcoBoost, as a determined man uses the system to accelerate from the gloom of a rainstorm to the sunshine of open countryside. The music perfectly complements the transition from dark to light, shifting from a slightly menacing beat to a lilting, whimsical tune by the final sun-soaked beach scene.

Play, shot almost entirely in the car's interior, stars a man in lighthearted awe of the MKS's Active Park Assist, which parallel parks the Lincoln without human assistance. A playful tune synchs joyously with the motions of the smiling driver, who appears to be dancing with the steering wheel as it backs the car into its space.

Stay features the voice-activated navigation system, and introduces a driver stalled in a traffic jam who calls out to the system, and, with new directions, heads off on the open road. A subdued, carefree beat evokes the ease of the new technology and the relaxed element that it introduces to the man's life.

"The challenge here was to make meaningful soundtracks for :15s; trying to capture the exact mood of each spot in a very short spot," noted Simon. "UniWorld was extremely cooperative in sharing fully at each phase of the creative process so we could really fine tune each score to the spot's message."

Client: Lincoln
Spot Title: Go, Drive, Play, Stay
Air Date: November 2009
Agency: UniWorld
VP/Group Creative Director: Lisa Llewellyn
ACD/Art Director: Jarek Carrethers
Sr. Producer: Marjorie Clarke
Production Company: Backyard Productions
Director: Jeffrey Karoff
Producer: Karen Chen
Post/Effects: Rhino
CD: Vico Sharabani
Designer/Animator: Kevin Quinlan
Producer: Linda Gallagher
COO/EP: Camille Geier
CEO: Zviah Eldar
Managing Director: Rick Wagonheim
Editorial: Lost Planet
Editor: Bob Jenkis
Music: JSM
Composer(s): John Sneider (Go, Play, Stay), Adam Elk (Drive, Stay), Joel Simon (Go, Drive, Play, Stay)
EP: Joel Simon

The Michelin Tires Man "Saddest Road" Commercial

The Michelin Man saves critters with his tires that stop in a shorter distance, is theme of their newest commercial.

Client: Michelin
Brand: Michelin Tires
Title: Saddest Road
Creative Agency: TBWA\Chiat\Day New York
Chairman & CCO: Mark Figliulo
ACD/Art Director: Anthony DeCarolis
ACD/Copywriter: Erik Fahrenkopf
Executive Producer Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Producer: Jason Souter
Production: Psyop
Director: Psyop
Creative Director: Marie Hyon/Marco Spier
Executive Producer: Lucia Grillo
Senior Producer: Lydia Holness
Producer: Lisa Munoz
Lead Designers: Anh Vu, Helen Choi
Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett
Lead Technical Director: Tony Barbieri
Lead CG Animator: Pat Porter
CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton
Lead Ligthing TD: Anthony Patti
CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez
CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine
CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit
FX: Miguel Salek, Jonah Friedman
Lead Compositor: Jason Conradt
Compositors: Manu Gaulot, Gabriel Regentin
Editorial: Psyop
Editor: Cass Vanini
Mix: Sound Lounge
Sound Engineer – Philip Loeb
Sound Design: Sound Lounge
Sound Designer- Marshall Grupp
Producer: Martia Guinn
Music: Human
Composer: Human
Executive Producer: Lauren Bleiweiss

AT&T "Piano" Spot with Kwan Yi

Shilo recently had the pleasure of directing a new spot for BBDO and their clients at AT&T Wireless. To dramatically demonstrate smart phone touchscreen performance on AT&T, the nation's fastest 3G network, Shilo filmed award-winning rising star pianist Kwan Yi with help from director of photography Max Goldman, capturing Yi's performance with a practical "smart phone piano" on stage at Broadway Stages' Studio D in Brooklyn.
Classic Beethoven piece on a piano made of Samsung Flight and Mythic touchscreens smart phones.
Title: AT&T "Piano"
Length: :30
Debut Date: Nov. 23, 2009
Film Location: Studio D at Broadway Stages, Brooklyn, NY:

Advertiser/Client: AT&T Wireless

Advertising Agency: BBDO
SVP, Creative Directors: Darren Wright, David Skinner
Senior Art Director: Michael Bae
Senior Copywriter: Ashton Rose
Agency Producers: Becky Burkhard, Bob Emerson
Senior Account Executive: Kitsy Fischer

Director: Shilo
Production Company: Shilo
Creative Director: Andre Stringer
Associate Creative Director: Cassidy Gearhart
Lead CG Artist: Christopher Fung
Director of Photography: Max Goldman
3D Lighter: Craig Kohlmeyer, Christopher Fung
3D Modeling: Youngmin Kim
3D Previs: Richard Cayton
Compositing: Dorian West, Christopher Fung, Cassidy Gearhart, Shiouwen Hong, Helen Kim
2D Animation: Shiouwen Hong
3D Tracking: Eric Epstein, Matt Broeska, Emily Meger
Roto: Jihyae Ham, Adriana Vallejo
Editors: Nate Caswell, Cassidy Gearhart
Line Producer: Chris Palladino
Production Coordinator: Damon Smith
Production Manager: Rob Smyth
Executive Producer: Tracy Chandler
Post Producer: Amy Fahl

Sound Design & Music Company: Mophonics

Final Mix Company: Sonic Union
Mixer: Mike Marinelli

The GAP Sprize™ Loyalty Program Launch

The Gap introduces Sprize™, shopping turned on its head.
Gap is literally turning shopping on its head with the Vancouver launch of a new loyalty program. Called Sprize™, the program, which is a retailing first, allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days.
“We’re taking away the frustration and worry over buying a product at full price, and then seeing the price drop soon afterwards,” said Marka Hansen, president of Gap Brand North America, in a release. “Sprize will give our customers the confidence and instant gratification of buying what they want when they want it.”
Advertising Agency: Cossette, Vancouver, Canada
Creatives: Bart Bachelor, Bryan Collins, Rob Sweetman
Producer: Wendy Moriarty
Account Management: Bianca Knop, Nadine Wilson
Aired: November 2009

Jack Daniel's "Label Story Old No. 7"

Newest commercial for Jack Daniel's Old No. 7 titled the Label Story. The spot tells a brief story of how know one really knows why Jack Daniel's named his whiskey Old No. 7.
Along with "Label Story" themed game flow executions for exhibition at major sporting events, Brand New School has also produced three spots for Arnold's new Jack Daniel's campaign, entitled "Old No. 7," "Tennessee" and "Proud."
Advertising Agency: Arnold
City/State: Boston, Mass.
Chief Creative Officer: Pete Favat
Creative Directors: Wade Devers, Wade Paschall
Associate Creative Directors: Lee Walters, Chad Leitz
Executive Producer: Billy Near
Assistant Producer: Reaghan Puleo
Account Director: Chris Ferko
Business Manager: Maria Rougvie

Production: Brand New School
City/State: Bicoastal, USA
Director: Jonathan Notaro
Art Directors: Mario Stipinovich, Eric Conception
Designers: Ricardo Villavicencio, Stephen Kelleher, Emmett Dzieza
CG Lead: Vadim Turchin
3D Animation: Eric Concepcion, Han Ho, Mike Garcia, Walter Lubinski, Kim Kehoe, Andre Salyer, Carmine Laietta, Adam Rosenzweig, Dave LoGiudice, John Kalagian
2D Animation: Stieg Retlin
Storyboard Artists: Will Rosado
Compositor: Eric Concepcion, Dave LoGiudice, Michal Finegold
Executive Producer: Danny Rosenbloom
Head of Production: Devin Brook
Producer: Toby Sowers, Mike Sullo
Production Coordinator: Ilona Klaver

Original Music: The Lodge
City/State: New York, NY
Creative Directors: Eric Hillebrecht & Colin Thibadeau
Composers "Old No. 7": Alex Weinstein
Executive Producer: Sallie Moore
Producer: Heather Weisberg

Boost Mobile Mrs. Claus Unwronged Commercial Campaign

This latest ad for Boost Mobile created by agency 180, Los Angeles, features Mrs. Claus doing something very, very bad with frosty the snowman. It seems Santa Claus has been too busy for Mrs. Claus.
Take a peek into Boost Mobiles first-ever stop motion animation spot and latest installment in the Unwronged campaign featuring Mrs. Claus and her snowy friend spending some quality time together.

Honda Jazz Imagination TV Spot

Honda What if a car was designed with such flexibility that you could fit anything inside it? That's the premise behind 303’s latest 'Imagination' TV commercial for the Honda Jazz. Honda's Power of Dreams DNA provides a rich canvas for imagination and creativity.

The number of brinks used was chosen because it is the maximum number that can fit in a Honda Jazz.

Agency: 303
Animation: Animal Logic

Peugeot 5008 "Doors" Commercial featuring the Music of Grizzly Bear

“Two weeks” was written and performed by Grizzly Bear (Christopher Bear, Ed Drostee, Daniel Rossen and Chris Taylor), and recorded with Warp Records, published by French Fried Music. The track’s use was produced for the commercial by BETC Music, by supervisor Christophe Caurret.

Talent in the Doors commercial were Jason Beaudoin (father), Shauna Johannes (mother), Russ Gresiuk (teenage boy), Keenan Shick (younger boy), Elene and Niya Middleton (twin girls), Adam Abrams (hot dog seller), Sandy Silver (tourist), Caara Cridland (contortionist) and Bernard Amsellem (clown).
Agency: BETC Euro RSCG Worldwide, Paris
Chief creative officer: Rémi Babinet
Creative director: Anne-Cécile Tauleigne
Art director: Hugues Pinguet
Copywriter Olivier Apers
Agency producer: Fabrice Brovelli

International planner: Clarisse Lacarrau
Production administrator: Sophie Sanchez

Director: Stephen Cafiero
Production: Partizan Midi Minuit, Paris
Director of photography: Toby Irwin
Filming was shot in Vancouver.
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