The now famous catch phrase "Where's the Beef" was first uttered from an unlikely pop culture icon back in 1984. Wendy's classic ad's premise was a simple one, it featured 3 old lady's ordering and examining a fictional competitor's hamburger which resulted in actress Clara Peller to angrily exclaim the now legendary line. The phrase was then used in television shows, songs, and even a US Presidential Campaign and will go down in history as one of the most memorable slogans in advertising history.
Credits: Advertising Agency: Dancer Fitzgerald Sample Director: Joe Sedelmaier