Do yourself a favour and watch this....priceless.
Created and enacted by deaf members of the Pepsico workforce, EnAble.
For those of you who don't think sex sells just take a look at how hard they are working over at Go Daddy to create an edgy, innovative, slightly inappropriate Super Bowl ad.

The rejection timeline:
11-05-07- Origianl Bathroom Concept Rejected
11-06-07- Original Dress Concept Rejected, The network said no dice when they had the origianl Go Daddy Girl, Candice Michelle, do her best Marlilyn Monroe impression.
11-09-07- Origianal Exposure Concept Rejected
11-16-07- Revised Exposure Concept Rejected
11-27-07- Revised Exposure Concept Rejected yet again
11-28-07- Original Senator Concept Rejected
12-05-07- Original Spot On Concept Rejected, This concept was eventually approved, but not without some changes from the network.
01-07-08- Revised Spot On Rejected again, the second attempt at this ad was closer, but the network still thought it was too hot for TV.
01-24-08- Go Daddy announces they finally have an approved ad for the Super Bowl.
I'm looking forward to seeing it, I just hope it is worth all the hype.


Lately in South Africa there have been many power outs due to growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl. via adsoftheworld.com
I am a huge fan on this the Mac and Pc campaign, and the media placement for
this banner is perfect. I wish we could see this more often, rather than blowing
money on a huge media buy. I personally believe that targeted ads like this make
much more of an impact.

Advertising Agency: BBDO Germany
Creative Director: Carsten Bolk
Art Director: Jacques Pense
Copywriter: Andreas Walter3D Illustrator: Erik Thijssen
Post Production: Stefan Kranefeld
Published: November 2006