Fed Ex Taking the Lead in Ambient Advertising is No Illusion

What I love about great ambient advertising is the ability to create wonderful optical illusions in our often mundane modern world.  This is not Fed Ex's only forte in cool optical illusions, in fact their iconic logo has an optical illusion in it.  I bet some of you have never noticed that white arrow between the E and the x.

FedEx Takes UPS Parcel For A Ride

Advertising Agency: BBDO Germany
Creative Director: Carsten Bolk
Art Director: Jacques Pense
Copywriter: Andreas Walter3D Illustrator: Erik Thijssen
Post Production: Stefan Kranefeld
Published: November 2006

Spoof or not this is really cool ad, I'd actually like to see this done for real. Great Ad!