How do you use sex in great ads without ticking off all the women groups?
MAKE THEM LAUGH
Caption reads" Bet you didn't notice the guy in the ape suit"
![](//4.bp.blogspot.com/_2oq2bSN-S9o/R4QtqYH4x1I/AAAAAAAAAW0/wPjrvc2toNk/s400/sexy1.jpg)
Fayreform lingerie deflects criticism by adding a little humor to its advertising campaign.
Ad Agency: Saatchi and Saatchi, New Zealand