Just came across this new Mercedes Benz Print Ad for the new Mercedes Benz C-Class at Ads Of The World. Created for Mercedes Benz by Dentsu Beijiing, China the controversial ad titled Be Overwhelmed by the new C-Class seems to have created a bit of a stir in the forum there. Some advertising professionals hate the idea, seems to remind them of the Guiness Beer Ads.
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I do know that Mercedes Benz works the BBDO ad agency worldwide, this could simply be another fake or student work from Dentsu. By the way I don't like the ad either, this ad makes no sense to me and I'm sure Mercedes Benz would have wanted more of the C-Class Benz in the ad.
Advertising Agency: Dentsu, Beijing, China
Creative Director / Copywriter: Hiroshi Yoda
Art Director: Wang Rui
Published: January 2008