New Mercedes-Benz A-Class TV Ad Trailer #YOUDRIVE

On Saturday 6 October, you can take part in #YOUDRIVE, a social media first. Using Twitter, you drive the action of a 3-part story, shown this weekend during the commercial break in the X Factor, to introduce the new A-Class. “Our strategy is led by the way consumers now interact with advertising,” stated David George, Marketing Director, Mercedes-Benz UK. “People no longer want just to listen to brands, they want to interact with them, that’s critical.”

The campaign’s three ads are from Abbott Mead Vickers BBDO, the first two airing October 6 and the final 90-second ad broadcast Sunday, will recap the first two before revealing the concluding chapter.

For the full #YOUDRIVE experience and to find out more visit youtube.com/youdrive

Credits:
Creative Agency: Abbott Mead Vickers BBDO

"All From One Place" Commercial for Mercedes-Benz Mbrace2

Introducing mbrace2, the most comprehensive cloud-based telematics system on the road today. No matter where the road may take you, the new Mercedes-Benz mbrace2™ system lets you stay connected and stay in touch all from one place: your Mercedes-Benz.

Mercedes-Benz introduces us to the Mbrace2 Telematics System with this new TV ad entitled "All From One Place". The commercial puts a Benz owner in various scenes from a stadium full of fans, in front of a burning house, on a stock exchange floor, in the middle of violent storm, at a party and on a date while he explains to us how the system helps him optimize his daily life with sports information, weather, business news, restaurant listings and such...all from the comfort of his shiny new Mercedes.

The system actually has some very cool features like "Travel Zones" and "geo-fences" the Curfew Minder, Driving Journal, Speed Alerts, Valet Protect and Remote Horns & Lights. It also has "Mercedes Benz Apps," a suite of in-vehicle versions of social media platforms as well as things like Google Local Search. The company says it also includes update software that automatically updates apps via the cloud...not too shabby at all, so they've basically installed your smartphone into the dash of your car.

Credits:
Ad Agency: Goodby, Silverstein & Partners.

3 Impressive Sports Car Challenges in Advertising

BMW M5 - "Bullet" - High Performance Art.
The world's fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art.



Formula 1™ legend David Coulthard and pro-golfer Jake Shepherd set a new world record - farthest golf shot caught in a moving car - with the help of the Mercedes--Benz SLS AMG Roadster. The car caught the ball 275 metres away from the tee.

This stunt was verified by Guinness World Records



Can a car go faster than an arrow? Hyundai's new thinking to discover new possibilities proves it can with the Hyundai Genesis Coupe vs an Arrow.

Mercedes-Benz Actros Taxi takes on Volvo and MAN

Mercedes-Benz faces its competitors, on a test-drive, that has not been seen yet.

And in the end it's the all new Mercedes-Benz Actros that really convinces the competition.
The idea: We teamed up with a taxi service to collect people from the MAN and Volvo headquarters, with Mercedes-Benz Actros Taxi.

Credits:
Advertised brand: Mercedes-Benz Actros
Advert title: Actros-Taxi
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
CCO: Armin Jochum
Creative Director: Holger Oehrlich, Philipp Barth, Michael Zoelch
Art Director: Sven Kratzsch, Marisa Brüser
Head of Marketing: Sascha Thieme

Mercedes-Benz Blur Ambient Stunt

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Credits:
Advertised brand: Mercedes-Benz
Advert title(s): Mercedes-Benz Blur
Headline and copy text (in English): “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
Advertising Agency: BBDO Toronto, Canada
Agency website: http://www.bbdo.ca
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera

Agency Producer: Kathie Hintsa

VP, Account Director: Steve Groh
Account Director: Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.
Client: Mercedes-Benz Canada Inc. / Marc Boderke, VP, Marketing / Jay Owen, National Marketing Communications Manager / William Hart, Classical Marketing Supervisor

Mercedes-Benz "The Best or Nothing" Print Ads

New print ads for Mercedes-Benz uses the colors of the USA, the UK and South Africa to illustrate their tag line...Navigating through the U.S. just became easier. COMMAND APS. The 3D navigation system from Mercedes-Benz.

Credits:
Advertising Agency: Jung von Matt AG, Stuttgart, Germany
Creative Directors: Michael Ohanian, Jacques Pense
Art Directors: Andreas Jeutter, Benjamin Beck, Jochen Patrick Winker
Account Executives: Verena Vogt, Sven Doerrenbaecher
Copywriters: Tassilo Gutscher, Lennart Frank
Illustrator: The Scope

George Clooney Stars In New Ad For Mercedes-Benz

A new commercial airing in China stars George Clooney and Chinese model Bonnie Chen for the Mercedes-Benz E-Class, yup it's a yawner.
Credits:
Ad Agency: BBDO (Beijing Office)

Mercedes-Benz TV Commercial "Stayin Alive"

A new Mercedes-Benz TV exclusive online commercial celebrates Mercedes-Benz fifty years of safety innovations makes all animals dance in the forest to the music of the Bee Gees and their 1977 hit song Stayin Alive.
Credits:
Ad Agency: Jung von Matt/Alster Werbeagentur, Germany

Mercedes-Benz Makes You Pay Attention to Their New 'Diner' TV Ad

Mercedes-Benz have began a new ad campaign to promote their latest 'attention assist' technology that will be featured in many of their luxury models. The German produced TV spot titled 'Diner' is a well produced and directed work that successfully grabs the attention of the viewer. The suspense filled ad even gets a little creepy, but this is an advertisement so the cliche ending of a good-looking kind stranger saving the damsel in distress was not that surprising for a supposed twist ending. Nonetheless, Mercedes have created an entertaining advert for the often boring safety feature ads that the automaker industry advertisers usually deliver.

Credits:
Advertising Agency: Jung von Matt/Alster Werbeagentur, Germany
Chief Creative Officer: Thimoteus Wagner
Creative Director: Jonas Keller
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Production Company: Element E
Director: Alex Feil
Director of Photography: Alex Barber

Mercedes Benz 'Einstein' Print Ad is a Genius Idea

As part of Mercedes-Benz print ad campaign titled 'Left Brain Right Brain', they have come up with what I believe is the best print of the brainy series. Even  though the image of Albert Einstein has been used in numerous campaigns, the ads clever  polar shots of the genius and their juxtaposition sells the campaigns message perfectly, as we can all relate to both our own duality and that of the greatest brain that ever existed - Albert Einstein.

Other print ads from the series titled 'Passion', 'Paint' and 'Music'.  A big departure from featured print ad 'Einstein', as the previous prints are obviously more artistic with quite detailed copy.

 

Credits:
Ad Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Chief Creative Director: Gideon Amichay
Executive Creative
Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Gil Aviyam, Dror Nachumi
Copywriter: Oren Meir, Sharon Refael Executive
Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz

Mercedes Ad 'Infoxication' Gets Us Intoxicated with Too Much Information

In an attempt to describe what our brave new world's over consumption and consumerism has led us to, ad agency El Laboratorio and German car maker Mercedes-Benz have created an intriguing and original commercial. The creative spot features a thought provoking narrative voiced over some very clever art displays that perfectly symbolizes our society's latest affliction of overwhelming choice. Still not sure if 'infoxication' is a bad thing though.


Credits:
Advertising Agency: El Laboratorio, Madrid, Spain
Creatives: Carlos Holemans, Manuel Cavanillas, Carla Romeo, Jesús Lada
Director: Sega
DOP: Ángel Iguacel
Production Company: Lee Films
Production Company Producer: Iván Fernández
Editing Company: Telson
Post Production: Telson
Music: Love Monk

A Brilliant Idea is Just Around the Corner in Mercedes-Benz 'Transparent Walls' Ad

To promote their Pre-Safe Precrash System, Mercedes-Benz have come up with an incredible campaign that can change driver and pedestrian safety forever. The clever initiative involves the use of Transparent Walls, a video projection system placed on buildings to provide better views on poorly visible street corners. The result is a unique mind-blowing experience, where it actually appears that you are looking through the wall. The spot itself is just as inspiring as the great idea behind it, filled with up-lifting shots of people's reactions to the incredible new technology.


Credits:
Ad Agency:Jung von Matt Elbe

Mercedes- Benz Super Bowl XLV Ad 'Welcomes' You to the Family

With over 150 years of auto making excellence, Mercedes-Benz celebrates this achievement by featuring some of their classic models in their new 2011 Super Bowl ad campaign. The commercial features Mercedes-Benz cars from around the world waking up to join the family reunion and introduce us to the newest members. The impressive ad also stars the increasingly funny P-Diddy, as he is awoken from his slumber in search of his silver Mercedes.

Mercedes-Benz TV Ad "Sunday Driver" starring Michael Schumacher and Mika Hakkinen

Automaker Mercedes-Benz new TV commercial features seven time Formula One world champion Michael Schumacher and two time champ Mika Häkkinen, answering the question of how do famous race car drivers drive when they are not on the racetrack? Well apparently they drive like Sunday drivers, as the legendary rivalry is played out for us in this funny German TV ad.


Credits:
Advertising Agency: Jung von Matt/Neckar, Germany

Mercedes-Benz and the Reaper "Sorry" Ad

Great new commercial for Mercedes-Benz featuring the grim reaper in the ad titled "Sorry".In traffic precarious situations can come unexpectedly: before you know it there is an uninvited passenger. But with the brake assistant BAS + in the new Mercedes-Benz E-Class you can even trick the reaper. Senses danger and increases braking power. BAS PLUS
Credits:
Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Executive Creative Director: Michael Ohanian
Copywriter: Robert Herter
Agency Producer: Vanessa Fischbeck
Producer / Production Company: Bernd T. Hoefflin / Element E, Germany
Director: Alex Feil
D.O.P/Lighting/Kamera: Marc Achenbach
Editor/Editing Company: Timo Fritsche / firsteight
Music: Artist/Title: Maximilian Olowinsky, Felix Müller, Florian Lakenmacher / Supreme Music Sound Design/Arrangement: Ben Meinhof / A.R.T Studios
Postproduction: firsteight / Acht Frankfurt

Mercedes Benz E-Class "Scary Surprise" Commercial

New commercial for Mercedes Benz and their E-Class line from ad agency Impact, BBDO. Interesting way to advertise the Mercedes Blind Spot Assist feature with this spot titled "Scary Surprise"
Credits:
Agency: Impact BBDO, Dubai, UAE
Creative Directors: Jennie Morris, Jeremy Southern
Art Directors: Andrej Arsenijevic, Mark Held
Copywriters: Darren McCall, Grant McGrath
Account Director: Fadi El Aswad
Account Manager: Albert Lorenzo
Agency producer: Azza Abou Al Magd
Production House: Eye-Squad
Producer: Omar Sami
Director: Nizar Sfair
DOP: Harvey Glen
Set Designer / Art Director: Matewz Kroh

Mercedes Benz SLS AMG Photo Shoot by Nick Knight with Super Model Gareth Pugh

Mercedes-Benz has been a long time supporter of fashion, they have taken that relationship one step closer by working with famed fashion photographer Nick Knight to shoot the newest Mercedes-Benz SLS AMG campaign. Given a completely open brief, the English photographer teamed up with Gareth Pugh and model Julia Stegner to create a completely modern aesthetic fitting of the new vehicle, and the brands own aesthetic.

Mercedes-Benz G-Class Fireworks Ad

Mercedes-Benz celebrates 30 years of the G-Class in their newest commercial with a cool fireworks display.
Credits:
Advertised brand: Mercedes-Benz
Advert title: Fireworks
Advertising Agency: Jung von Matt/Alster Werbeagentur GmbH
Agency website: http://www.jvm.com
Executive Creative Director: Deneke von Weltzien, Armin Jochum
Creative Director: Thimoteus Wagner
Creative Team: Jonas Keller & Daniel Pieracci
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Agency Producer: Meike van Meegen / Vanessa Fischbeck
Account Supervisor: Christian Hupertz, Yves Rosengart, Alexander Kerkow, Maria Groh
Production Company: MARKENFILM GmbH & Ko KG
Producer: Frauke Weisheit
Director: Dirk Urbaniak
D.O.P/Lighting/Cameraman: Michael Goljanek
Music: Artist/Title: Georg Friedrich Händel
Sound Design/Arrangement: INFECTED Postproduction GmbH, Mikis Meyer
Post Production: INFECTED Postproduction GmbH
Postproduction Producer: Henrik von Müller, Julian Büchner
Flame Artist: Dirk Urbaniak (INFECTED), Niko Papoutsis (Digital Straik)
3D Artist: Christian Keller (INFECTED), Tim Borgmann (Freelancer)
Special Effects: Mathea van Kann, Eddie Dregis, Richard Stanley

Mercedes Benz Pure Attraction E Class "Beauty" Advert

New Mercedes Benz E-Class commercial features beautiful women riding horses through from the country to the city in this spot titled "Beauty". As the older gentleman says near the end of the ad "I love car commercials", yes we love commercials too especially great ones like this for Mercedes Benz.Why car commercials, especially those from Mercedes-Benz are so good, this ad will show you.
Agency: Jung von Matt/Alster
Agency Producer: Herman Krug
Creative Director: Christian Fritsche; Thimoteus Wagner
Creative: Szymon Rose; Daniel Schaefer
Director: Noam Murro
Production: Biscuit@Independent; Tony Petersen Film
Producer: Michael Duttenhoefer; Jason Scanlon
Director of Photography: Stephen Keith-Roach
Post Production: Framestore
Editor: Russell Icke

Mercedes Benz Dreams Will Have To Wait Commercial

Brilliant new commercial for the Mercedes Benz E-Class titled Dreams Will Have To Wait. The ad features the new Mercedes-Benz E-Class Attention Assist that aids in keeping the driver awake and alert. Judging by the characters the Benz driver dropped off in this commercial he or she was having an interesting dream. The Dreams will have to wait spot is a great ad!

Client: Mercedes
Agency: Jung von Matt/Alster Hamburg
Executive Creative Director: Deneke von Weltzien, Armin Jochum
Creative Director: Thimoteus Wagner, Christian Fritsche
Copywriter: Daniel Pieracci
Art Director: Jonas Keller
Agency Producer: Hermann Krug, Vanessa Fischbeck
Production Company: Bigfish Film Production Berlin
Executive Producer: Robert Gold
Director: The Vikings
Director of Photography: Kolja Brandt
Editor: Kai Kniekamp
Sound Design: Hastings Music
VFX Company: Ghost VFX
VFX Supervisor: Thomas Ohlenschlæger, Aksel Studsgarth