Hot Wheels 'Secret Race Battle' is No Usual Stunt Campaign

Hot Wheels Australia utilized the latest in 3D projection technology to create a virtual race featuring their Skull Racers product line. The iconic Hot Wheels toy brand produced the 3D project with ad agency Muse, Amsterdam. They previewed the incredible visual effects marketing event on the facade of the historic Customs House in Sydney, Australia to great effect.


Credits:
Agency:Muse Amsterdam
Client:Hot Wheels
Client Service Director:Michael Littaur
Project Manager:Bert-Jan Strating
Project Manager:Wouter Donkers
Creative Director:Sander Ejlenberg
Art Director:Philia Beroud
Design:Magnus Lowing
Design:Elano Collaco
Strategy:Karlijn van den Berg
Production/Animation:PostPanic
Director:Justin Blyth
Director:Chris Staves
Director:Mischa Rozema
Technical Supervision:Bean Systems
Sound Design:Massive Music