Audi A7 Sportback TV Advert "Imagination Meets Engineering"

This new Audi TV commercial features great special effects known as the Genesis Effect. This liquid metal effect was made famous by James Cameron in his Terminator 2 movie, and those state-of-the-art effects of the day are still influencing film and television today.

Credits:
Agency: Bartle Bogle Hegarty
Agency Producer: Glenn Paton
Creative Director: Nick Kidney; Kevin Stark
Creative: Andy Clough; Richard McGrann
Director: Bl:nd
Producer: Bl:nd
Director of Photography: Alex Barber
Post Production: Framestore
Music: Basement Jaxx, Dracula
Production Company: Bl