One of the world's most popular children's games Uno has taken a very adult oriented direction in their latest advertising campaign to promote a new spin on the classic card game with Uno Stacko. Enlisting ad agency Ogilvy & Mather, the game maker have created controversial and unapologetic print ads titled 'Cyclist' and 'Queen'. The adverts are not only great examples of clever copywrite, with the campaign's perfect slogan 'One Mistake Can Blow It All', but the strategic photos clearly tell the biting narrative while demonstrating the game play.
Credits:
Advertising Agency: Ogilvy & Mather, Bogotá, Colombia, USA
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriter: Julián Gutiérrez
Art Directors: Andrés López, Daniel Mora, Rigo Abello
Photographers: Carlos Gaviria, Nicolás Quevedo
Art Buyer: David Alvarado
Account Executive: Fabio Quiroga
Production: Rhayuela Films
