Don't Judge A Book Store Print Ad By It's Cover

With the simple copywrite reading 'Become someone else', the new print ad campaign created by Lithuanian based Love Agency for their client Mint Vinetu Bookstore is a cool new approach to selling classic literature. The 4 photo series which includes titles 'Don Quixete', 'Hamlet', 'Frankenstein' and 'Invisible Man', clearly expresses the ads message that you can become any character you choose by delving into a classic book.

Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photographer: Cyclopes-Photo
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