Mark of the Master | A Bacardi Dragonberry Film

Fitzroy was asked to develop a campaign for Bacardi Dragonberry. A campaign aimed at regaining the interest of our target group in the Bacardi brand and product. Therefore, Fitzroy asked the Japanese Tattoo Master: Horitaka to give the Dragonberry dragon (A very powerful creature in Japanese culture) a fresh, new, killer look. To celebrate this event Vice.com will pick one lucky winner that will receive ‘the mark of a master’.

Horitaka is a renowned and highly respected Japanese Tattoo Master that gained his ‘Hori’ title after perfecting his skill and style to his master Hiroyoshi III for 10 years. For that reason, during the 8th and 9th of September, Amsterdam will be a haven for Horitaka and his pop-up tattoo shop in the heart of Amsterdam's Red Light District.

Bacardi Brings It All Together in New TV Ad "Inventions"

In the cool copywrite of the ambitious new Bacardi ad "Inventions", it relates the common theme that throughout history certain things have always brought people together - fire, light, and now Bacardi. Like many alcohol ads the spot is shot in a very stylized manner by idealizing the perfect image of great looking friends getting together. Unlike other run of the mill liquor TV ads however, this one contains some spirited substance behind the liquor goggle lenses that the alcohol makers usually serves us.

Credits:
Advertising Agency: RKCR Y&R London/New York
Creative Directors: Guillermo Vega, Kevin Brady
Copywriter: Tara Lawall
Art Director: Devon Hong
Producer: Claudio Gorini
Assistant Producer: Pia Clarke-Ebrill
Business Director: Ben Caulfield
Account Director: Jamal Cassim
Production Company: Gorgeous
Director: Johnny Green
Producer: Spencer Dodd
Production Manager: Judy Vermuelen
Director Of Photography: Ben Seresin
Editor: Ted Guard At The Quarry
Post Production / Grade: The Mill
Track: NYC moves to the sound of LA
Composers: Rodriguez, Torres, Kauhola, Solis
Publisher: Warner Chappell
Artist: Funeral Party
Mixer: Anthony Moore