Diesel's Sex Toy 'KneeJ' Campaign Swings Both Ways

Just in time for Valentines, Diesel have created a spoof sex toy as part of an in-store promotion campaign. The spoof products have a dual purpose, as they will be marketed as part of their ambient ad campaign and as an in-store giveaway for customers who spend over $150 worth in... oh what is it that Diesel sells again... oh yeah, Jeans. There is no question that the "sex sells" approach appears to be working for Diesel, mostly due to the fact that their sexy campaigns have a sense of humor and don't leave you feeling too dirty.

Credits:
Advertising Agency:Happy Creative Service, Bangalore, India
Creative Director:Praveen Das, Kartik Iyer
Art Director:Praveen Das
Copywriter:Sanaa Abdussamad
Illustrator:Rishidev
Studio Head:Rama Krishna

Diesel Be Stupid Ads - The Official Be Stupid Philosophy

The Diesel Be Stupid Official Philosophy, and the entire print campaign could be the best advertising campaign we've seen from Diesel.

Ad Agency Anomaly launches their first work for Diesel, a campaign that encourages consumers to "be stupid". Diesel consolidated its global advertising account into Anomaly in September.

The campaign, entitled 'be stupid', was devised in collaboration with Diesel’s creative team, and encompasses press, outdoor, digital and viral activity. Music is by a band called We Have Band and the song title is Honey Trap.

Advertiser: Diesel
Advertising Agency: Anomaly London
Released - January 2010
Country - Worldwide

Diesel "Fuel For Life" Unlimited For Women Only Commercial

Hot new commercial for Diesel Fragrances. "Fuel For Life Unlimited" For Women Only.
Directed by Paul Gore and shot in Prague, the new Fuel For Life Unlimited commercial for women only, is a sensual shot to our senses. The Diesel TV spot is a sensual, thrilling adventure through the eyes of sensual women. I truly love this, the Diesel Fuel For Life commercial it tantalizes my senses and keeps me drawn in while the entire commercial plays on. Are You Alive?

Brand: Diesel Unlimited Perfume - Fuel For Life
Agency: FFL Paris
Creative Director: Farid Mokart
Art Director: Juliette Lavoix
Art Director: Pauline De Montferrant
Producer: Emma Butterworth
Director: Paul Gore
Production Company: Flynn Productions
Country: United Kingdom